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25 proven plumbing marketing strategies | CausalFunnel

Boost your plumbing business with 25 proven marketing strategies. Learn SEO, PPC, and AI tools like CausalFunnel to increase leads and local visibility. The post 25 Proven Plumbing Marketing Strategies | CausalFunnel appeared first on CausalFunnel.

LLMs achieve 90% accuracy in replicating consumer purchase intent

Research demonstrates semantic similarity method enables language models to simulate consumer surveys with unprecedented fidelity while cutting billions in research costs.

A step-by-step AEO guide for growing AI citations & visibility

Learn how to improve your website's visibility with our comprehensive guide for growing AI engine engagement and citations. The post A Step-By-Step AEO Guide For Growing AI Citations & Visibility appeared first on Search Engine Journal.

Brands and influencers are not including intellectual property clauses addressing AI in their deals

AI is transforming industries just as influencer deals reshape the creator economy. Yet IP and copyright law remain stuck in the past.

The ultimate checklist: PPC for lawyers in 2025

As of 2025, online competition among law firms is growing faster than ever before. More of your potential clients now search online before choosing an attorney. This means paid ads can help you stand out in a crowded space. The post The Ultimate Checklist: PPC for Lawyers in 2025 appeared first on CausalFunnel.

Top 10 proven PPC marketing for dentists campaigns that convert

Running a dental practice is one thing, but having every chair filled with patients is another. That’s where PPC marketing for dentists comes in. The right campaigns don’t just bring clicks; you gain bookings and help people around you at the same time. Along the way, it also helps your practice grow efficiently. The post Top 10 Proven PPC Marketing for Dentists Cam

Entity-first SEO: Using Topics, Brands, and People to Strengthen AI and Google Rankings

Most SEO still starts with this question: “What keywords should we target?” In 2025, that’s only half the game. Google and AI assistants care less about exact keywords and more about entities—the things in the world you talk about: topics, brands, people, places, products, and how they all connect. If […] The post Entity-First SEO: Using Topics, Brands, and People t

US software startups accelerate ahead of Europe, Stripe data shows

Stripe CEO reveals US software startups now grow significantly faster than European peers since mid-2023, driven by faster technology adoption patterns.

Australian regulator launches Black Friday advertising sweep targeting retail pricing tactics

ACCC announced Black Friday enforcement sweep on November 10 targeting misleading pricing claims including countdown timers, site-wide sales exclusions, and strikethrough prices.

LiveRamp donates User Context Protocol to IAB Tech Lab for agentic advertising

LiveRamp transferred the User Context Protocol to IAB Tech Lab on November 3, enabling standardized embedding exchanges between autonomous advertising agents.

What’s stopping your website from reaching page one

Seeing your website stuck on page two or three of search results can get frustrating fast. You’ve worked hard to build your business, maybe even paid for a sleek-looking site, but when your pages don’t show up where people can actually find them, it feels like shouting into a void. Most folks never click past […] The post What’s Stopping Your Website From Reaching P

LLM tracking tools face accuracy crisis from personalization features

Personalization in ChatGPT and other AI platforms creates major challenges for LLM tracking tools as responses vary by user location and preferences.

FLUQs: Answer the hidden questions or vanish in AI search by Garrett French

Your brand isn’t competing for rankings anymore. The name of the game is reuse.

Stop reporting traffic and activity. Start reporting progress.

Replace vanity metrics with revenue-aligned KPIs like reach, coverage & velocity so you tie SEO to pipeline growth & business outcomes.

Content refresh playbook: How to update old posts for AI search and Google

Most blogs don’t need more content. They need their existing content not to suck anymore. If you’ve been publishing for a few years, you’re likely sitting on: In 2025, with AI search chewing through the web and Google pushing hard on “helpfulness,” you can’t just keep shipping new stuff and […] The post Content Refresh Playbook: How to Update Old Posts for AI Search

Smartly research reveals 92% of marketers say AI reshapes customer engagement

Smartly's 2026 Digital Trends Report shows 92% of marketers agree AI transforms customer engagement while precision-first marketers waste 27% less budget.

Google publishes analytics reporting playbook for marketers

Google Analytics releases detailed reporting playbook covering five reporting surfaces, addressing user confusion about platform differences and capabilities.

Meta charged suspected fraudsters premium rates while earning billions from scam ads

Meta projected $16 billion in 2024 revenue from scam ads while charging suspected fraudsters higher prices through penalty bids, internal documents reveal.

Google Merchant Center adds audience targeting for Shopping promotions

Google Merchant Center introduced audience targeting options for promotions on November 6, 2025, enabling retailers to segment offers by new customers and location.

How to build authority when no one knows you yet

You don’t need fame to earn trust. Build authority from zero with clarity, proof, and consistency that earn audience and algorithm confidence.

Deploying agentic AI for SEO: A playbook for technology leaders

This playbook outlines how agentic AI transforms SEO into a cross-functional discipline blending data, product, and user experience. The post Deploying Agentic AI For SEO: A Playbook For Technology Leaders appeared first on Search Engine Journal.

Agency CEO launches public apology campaign for inflated ROAS metrics

Performance marketing agency Silverback Strategies launches Last Click Addiction campaign as CEO Neil Welsh apologizes for industry's reliance on broken attribution models.

Programmatic SEO in the age of AI: Scale content without getting hit for thin pages

Programmatic SEO used to be a growth hack. You’d find a pattern (“best dentists in {city}”), build one template, plug in a spreadsheet of locations, and ship hundreds or thousands of pages at once. If you did it halfway decently, traffic followed. In the age of AI and “helpful content” […] The post Programmatic SEO in the Age of AI: Scale Content Without Getting Hit

Loop marketing for B2B: Building your first B2B loop marketing strategy

Building a B2B Loop Marketing strategy represents more than adopting new tactics — it’s about architecting a self-reinforcing system that transforms every customer interaction into compound growth, from initial B2B lead generation through long-term customer expansion.

How to optimize your website for AI search engines (ChatGPT, Perplexity, Gemini & More)

AI search is changing how people find answers. Instead of “best email marketing software” in a search bar, they ask: ChatGPT, Perplexity, Gemini, Claude, Copilot—these tools respond with summaries and citations. If your site never shows up in those summaries, you’re invisible to a growing slice of your audience. The […] The post How to Optimize Your Website for AI S

How to optimize content for AI search engines [2026 guide]

Learn how to get cited by AI search engines like ChatGPT and Google in 7 straightforward steps.

Semrush quadruples affiliate sign-ups after switching to impact.com platform

Semrush migrated over 1,000 partners from its proprietary system to impact.com, achieving 400% increase in new sign-ups within six months through modern attribution.

IP address targeting proves 87% inaccurate for household advertising

Study of 1 billion IP addresses reveals only 13% accuracy for household targeting, with data providers agreeing just 6.4% of the time on linkages.

Multi-location SEO: How to scale without the chaos

Managing local search marketing for one location is straightforward. But managing multi-location SEO — whether it’s 10, 50, or 100 branches — gets complicated fast. Each location needs unique content. A single mistake in your business info can mislead customers and hurt trust. And it’s tough to see which branches are actually driving results. Everything … The post M

Loop marketing metrics: Beyond customer acquisition costs

Are you ready for a truly challenging question? Is your company spending five, ten, or even twenty-five times more than necessary just to stay competitive?