How to Build Your AI Team, Task by Task written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Ava Gutierrez, founder of ThinkWithAI.com and a leading educator and consultant on practical AI adoption for business leaders. With a background in behavioral
How one company became “cool” by doing these 3 moves
Sam Meller is the Head of Social for The Hustle, but we briefly got to borrow her for Masters in Marketing, because she makes everything she touches better.
Amazon sent Perplexity a legal letter demanding the AI startup prevent Comet browser users from shopping on its platform. Perplexity calls it bullying.
Setting the Scene Ten years ago, influencer marketing was a numbers game. The bigger your following, the bigger your paycheck; that was the rule. But somewhere along the way, Gen Z changed the script. For them, influence isn’t about how many people see you; it’s about whether people believe you. For them, influence isn’t about reach anymore; it’s about realness....
Even when AI Overviews don’t appear, users are simply clicking less everywhere, with Google CTRs hitting new lows across search.
When you think of SEO, your brain probably jumps to Google. But there’s another major search engine people often overlook, YouTube. With over 2.7 billion monthly users and more than 500 hours of content uploaded every minute, YouTube is the second-largest search engine in the world, and video is one of the most popular content […]
Independent analyst challenges agentic commerce viability despite ChatGPT's instant checkout, citing consumer behavior and retailer incentives.
Generative engine optimization (GEO) and tightening privacy rules are rewriting the rules of attention. Fewer clicks land on your site, and a growing share of those visitors show up as anonymous. The move is clear: make the most of the traffic you do get—and do it with channels you own, where you can build direct relationships with your audience.
Structured merchant feeds are redefining ecommerce discovery in ChatGPT. Here’s how ACP is changing GEO strategy.
Despite strong early growth, LLM referral traffic is fading fast as model changes and AI Overviews make clicks obsolete. The post LLM Traffic Is Shrinking appeared first on Search Engine Journal.
Social media engagement starts here! Discover pro tips, free tools, and inspiring examples to help you boost interaction with your posts. The post How to measure and increase social media engagement in 2025 appeared first on Social Media Marketing & Management Dashboard.
AI is redefining account-based marketing by accelerating execution, improving targeting precision, and freeing teams for strategic, human-led work that drives stronger B2B relationships and results. Read more. Read the full article at MarketingProfs
It’s the “if a tree falls in a forest” adage, but with a marketing and communications twist: No matter how good your campaign […] The post How to Build Stakeholder Personas for Social Impact Communications appeared first on Bliss.
Search is happening everywhere – from Reddit to AI. Learn why trust, not tactics, now drives visibility across every search surface.
Here's how to get ChatGPT — and other AI tools — to be honest about their limits, so you can avoid hallucinations and get better results. The post How to get genAI to say it doesn’t know appeared first on MarTech.
AI browsers disrupt how GA4 records referral data, obscuring traffic sources and discovery patterns. Find out how to track them accurately. The post How GA4 records traffic from Perplexity Comet and ChatGPT Atlas appeared first on MarTech.
Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize next year.
In a zero-click world, visibility starts where answers are delivered. Search now rewards brands that earn trust, credibility and authority across results. The post AI is rewriting visibility in the zero-click search era appeared first on MarTech.
Thought leadership and SEO content shouldn’t be at war with each other. If you rely only on SEO pieces, you end up with a helpful but generic blog that blends into the SERPs. If you only ship thought leadership, you get great ideas… that nobody finds unless they already follow […] The post Thought Leadership vs. SEO Content appeared first on .
Holiday marketing checklist: Stop going broke chasing Q4 sales today
How marketers can use AI to drive creativity, expand their reach and provide more value to consumers.
How marketers can use AI to drive creativity, expand their reach and provide more value to consumers. The post Winning the platform shift appeared first on MarTech.
TL;DR: Stop debating brand vs. performance. The winning strategy is to combine emotional, attention-grabbing brand creative with functional, conversion-focused performance marketing, and then prove its value using business outcomes, not vanity metrics.The LinkedIn debates are endless. \"Focus on performance; brand is fluff.\" \"Performance is a race to the bottom; o
Success in HVAC advertising comes from consistent optimization, not one-time setup. Dedicate 30 minutes weekly to campaign maintenance and improvement. The post HVAC PPC Ads: How to Maximize Every Dollar Spent appeared first on CausalFunnel.
Understanding complete HVAC lead generation cost helps you make better decisions. You'll know when you're overpaying. You'll spot optimization opportunities faster. The post HVAC Lead Generation Costs Explained appeared first on CausalFunnel.
Google Ads can transform your HVAC business into a lead-generating machine. This guide shows you exactly how to succeed. Google Ads for HVAC lead generation helps you get more quality leads with the right approach. Quality leads are more likely to convert. The post Ultimate Guide to Google Ads for HVAC Lead Generation (2025) appeared first on CausalFunnel.
A few months back, I was having a bit of a professional identity crisis. And it’s all thanks to answer engine optimization (AEO) and AEO best practices.
Trust is the new currency in real estate, and Google Reviews has emerged as a game-changer for building […] The post Google Reviews for Real Estate Agents: A Trust-Building Guide appeared first on SocialPilot.
Looking to turn an AI tool into a competitive SEO advantage? These expert-level prompts show where leaders can save time and sharpen strategy. The post 28 Expert-Level Prompt Examples & Templates For SEO appeared first on Search Engine Journal.