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European Commission imposes €120 million fine on X for deceptive blue checkmark practices, inadequate ad repository transparency, and blocking researcher data access.

Daniel Waisberg explains how to analyze Search Console performance reports using data controls, charts, and tables for tracking clicks and impressions.

Learn the crucial differences between social listening and social monitoring, how they complement each other, and how to use them for maximum business impact. The post What’s the Difference Between Social Listening and Social Monitoring? [Expert Guide] first appeared on Brand24.

A side-by-side review of ChatGPT, Gemini, and Claude based on real-world testing and the quality of their answers, recommendations, and usability. The post ChatGPT Vs. Gemini Vs. Claude: What Are The Differences? appeared first on Search Engine Journal.

PPC automation expert Nils Rooijmans shares how dismissing Google's consent mode warnings as routine noise led to zero conversions and plummeting traffic.

Hook, demo, convert, all in 15 seconds on TikTok.

There are social media strategy templates available for virtually any task you can think of—from content production to reporting to team onboarding. If you Read more... The post 37 free social media strategy templates that will elevate your workflows appeared first on Sprout Social.

Customer Relationship Management (CRM) tools, long used by sales and account teams to track relationships, automate follow-ups, and centralize communication, are becoming a growing point of tension in the creator economy. As influencer marketing expands, many managers and agencies are discovering that traditional CRMs built for linear deal pipelines often fail to ca

The post Instagram marketing strategy examples + FREE template appeared first on SocialBee. The post Instagram marketing strategy examples + FREE template appeared first on SocialBee.

Analysts working with top YouTube channels report Shorts older than 30 days receive fewer views. YouTube hasn't confirmed any algorithm change. The post YouTube Shorts Algorithm May Now Favor Fresh Over Evergreen appeared first on Search Engine Journal.

Catch up on select AI news and developments from the past two weeks or so. Stay in the know. Read the full article at MarketingProfs

First, influencers shared affiliate links in their bios. Then they moved to third-party platforms like LTK and ShopMy, building mini shopping hubs of their Read more... The post Creator storefronts in 2026: How enterprise brands are democratizing influencer ROI appeared first on Sprout Social.

Asti Wagner is the founder and CEO of Invyted, a London-based platform designed to streamline how brands and creators collaborate. Conceived in 2021 from Asti’s own experience as a food and lifestyle creator, Invyted targets a universal pain point across the industry: the time-consuming, fragmented back-and-forth that derails simple partnerships and causes opportuni

Kahlea Wade built Alora Society to bring intention back to influencer representation. As founder and CEO, she leads the Tampa-based agency with a simple premise: creators deserve leadership that treats them as partners, not deliverables. In just three years, Alora has helped full-time influencers secure partnerships with brands including Meta, Nike, Amazon Prime, an

Masha Varnavski had seen the numbers before. As a senior social media executive at a global e-commerce company valued at $86 million during its Initial Public Offering, she knew how easily brands could confuse visibility with profitability. Yet, when local medical and aesthetic clinics began asking for her help, she noticed a recurring pattern: great […]

General Motors partnered with Good Good Golf and production company Portal A to promote the all-electric GMC Sierra EV AT4. GM sought to demonstrate the truck’s capabilities in real off-road conditions, and the collaborators turned that brief into “The Great American Golf Adventure,” a creator-led series filmed in the backcountry of Wyoming. The production follows [

Brand monitoring + AI brand visibility tracking = the whole brand presence. Check why it's so important in 2026. Boost your AI visibility! The post Brand Monitoring: Tools & Guide for 2026 first appeared on Brand24.

What is brand awareness? Here's everything you need to know about it! Check the guide and 7 steps to build a robust brand awareness strategy! The post Brand Awareness Strategy [The Ultimate Guide for 2026] first appeared on Brand24.

Dive into PMax essentials, Amazon’s conversion insights, social audience building, and the dashboards that improve decisions.

This PPC Pulse recap covers evolving AI Max match type dynamics, real-time retail performance signals, and Google’s expanding use of AI-generated ad language. The post PPC Pulse: AI Max Insights, Cyber Monday Trends & A New Google Asset appeared first on Search Engine Journal.

Paid advertising is more crowded today than it has ever been. Your prospects see countless search ads, display banners, and social promotions daily now. Costs keep rising, while many campaigns still struggle to turn clicks into customers The post How PPC Competitive Intelligence Helps You Outperform Competitors appeared first on CausalFunnel.

Amazon MGM Studios positions theatrical-exclusive crime film for streaming advertising play as AI justice themes target premium inventory during critical January release window.

Google Ads API version 19 will sunset on February 11, 2026. Developers must migrate to newer versions before all v19 requests begin failing across the platform.

As AI makes outputs abundant, the quality of your inputs becomes the real driver of performance. Strategic questions now shape entire outcomes. The post When everyone has AI, thinking becomes the differentiator appeared first on MarTech.

Control AI visibility and server strain with a log-validated index of bots, complete with user-agent strings, official IP ranges, crawl rates, and allowlist/block best practices. The post Complete Crawler List For AI User-Agents [Dec 2025] appeared first on Search Engine Journal.

TLDR: Amanda Natividad, VP of Marketing at SparkToro, explains why Content 101 is dead, why you should give away your secrets, and why AI isn’t replacing Google just yet.The average B2B customer journey now takes 211 days from first touch to closed won (as stated in our 2025 LinkedIn Benchmarks Report). That is seven months where your potential buyer is researching,

The post Ask Arlo just got smarter: Track ads in Google AI Overviews as they emerge appeared first on Adthena.

Google published official documentation for Business Profile review links and QR codes on December 31, ending months of unofficial feature usage.

No one can deny that TikTok is one of the most dominant social media platforms globally. It gives […] The post How to Schedule TikTok Posts: 4 Easy Methods (Including ChatGPT) appeared first on SocialPilot.

Plan smarter budgets across channels, adjust to sudden changes, and make confident choices about where and how you spend.