In graphic detail: The rise of micro dramas that are attracting big ad dollars
Micro dramas are attracting attention, so Digiday has charted the format's revenue forecasts and viewership, to understand how we got here.
Micro dramas are attracting attention, so Digiday has charted the format's revenue forecasts and viewership, to understand how we got here.
The British news publisher has worked with Electric Twin to create a synthetic audience research panel based on The Times’ human reader panel.
AI-powered 'agency-in-a-box' tools are redefining the creative landscape, forcing independent agencies to innovate or be outpaced by automation.
There’s been a lot of buzz around llms.txt. But no major AI platform has confirmed that they use it. Not yet, anyway. And there’s no evidence that any major large language model (LLM) actually uses it when crawling. So, why are some SEOs and site owners already adding it to their sites? Because LLM traffic … The post Does Your Website Need an LLMs.txt File? + How to
Machine learning infrastructure enables retailers to increase ad load and efficiency without degrading shopper experience through real-time personalization technology.
Your Facebook lead just filled out your form. How long until they get your first email? If the answer is \"hours\" or \"when I download the CSV tomorrow,\" you're losing conversions. Speed matters—leads who receive immediate follow-up convert at dramatically higher rates than those who wait. The manual process—downloading CSVs from Facebook Ads Manager, importing to
Ad Context Protocol launch on October 15 sparks debate about whether advertising needs another standard before addressing transparency in AI automation.
YouTube introduces Edit with AI in Shorts and YouTube Create app, transforming raw footage into polished videos with automated editing, music, and voiceover in 15 markets.
New Q3 2025 data shows AI platforms and search engines both reached September highs, suggesting parallel growth rather than direct competition.
Meta announced improved value optimization for app advertisers on November 3, 2025, delivering 29% higher ROAS and enhanced MMP alignment for iOS and Android campaigns.
More than half of searches in 2025 don’t lead anywhere. People get answers from ChatGPT, Perplexity, and Gemini without clicking a single link. Not showing up in those responses? You’re invisible to half the internet. That’s where answer engine optimization (AEO) comes in. It helps your brand become the answer that AI tools deliver. This […]
MNTN announced QuickFrame AI on October 30, combining Google's Veo, ElevenLabs, and Stability AI to generate complete commercials from URLs in minutes for TV and social.
Publishers and Consent Management Platforms face a February 28, 2026 deadline to implement IAB Europe's updated framework, with Google systems accepting v2.3 strings immediately.
STACKED MARKETER - The marketer's #1 daily newsletter! LinkedIn is finally taking steps against engagement pods, the coordinated groups that artificially boost content. LinkedIn’s VP of Product Management says the platform wants to make pods “entirely ineffective” by improving detection, limiting reach, and targeting third-party automation tools. If you’ve been usin
STACKED MARKETER - The marketer's #1 daily newsletter! A good house cleaning always makes us feel better. Especially when it’s done for you: Google Merchant Center added a new Creative content section that pulls video assets from your website, social channels, and AI-generated content into one hub. These videos automatically sync to your Google Ads asset library for
There has never been a bigger moment in history when brand differentiation was more important. The channels we relied on for growth are saturated and increasingly less effective. And with AI changing how people search and make buying decisions, the race to stand out has never been more brutal.
I’m going to say something that might ruffle a few feathers, but here it is: I’m still disappointed by most welcome emails I receive. Not because I expect every brand to knock it out of the park, but because this moment, this exact moment, is such a rare opportunity.
Reels help you get discovered, but Stories? That’s where the real connection happens. Your day-to-day, your personality, your […] The post How to Schedule Instagram Stories: 3 Methods (Including ChatGPT) appeared first on SocialPilot.
Benjamin Houy shuts down Lorelight, arguing AI search doesn’t need stand-alone GEO tools. The decision sparks debate over measuring assistant visibility. The post GEO Platform Shutdown Sparks Industry Debate Over AI Search appeared first on Search Engine Journal.
Personal development creators who target micro-niches command three to five times higher rates than generalists, according to a new industry report from e-commerce platform ThriveCart. This specialized approach emerges as a key success factor in a creator economy projected to grow from $250 billion in 2023 to $600 billion by 2030. The report identifies ultra-specifi
Co-founded by journalist-turned-marketer Fernando Amdan, Buenos Aires-based Amplifica helps global brands like the NBA and Premier League build relationships with Spanish-speaking audiences through culturally resonant storytelling and an inbound approach to digital strategy. When Fernando launched the agency in 2010, however, he wasn’t chasing trends. He was respond
AI is reshaping how people search, decide, and buy. Discover the key shifts defining 2026 and how to stay visible everywhere.
Your 2025 guide to social media hiring. Discover key roles, interview questions, and expert advice to build a winning social team. The post Social media hiring in 2025: How to build a high-performing team appeared first on Social Media Marketing & Management Dashboard.
Most B2B blogs fade into the background because they're written for algorithms or industry peers, not for the people making real decisions. Companies publish generic insights and safe opinions, and then face readers who leave after a few paragraphs.
Most marketers already know how to use Canva for social media to create scroll-stopping posts. The friction usually starts after the design stage, when Read more... The post Canva for social media: The complete guide for marketers appeared first on Sprout Social.
Staying relevant is crucial for a brand to succeed. It’s not just about being on top—it’s about keeping up with evolving market shifts. Brands Read more... The post 10 ways AI social listening tools help your brand appeared first on Sprout Social.
Heylist, a Montreal-based SaaS (Software as a Service) platform founded in January 2024, solves a critical gap in the influencer marketing space: connecting global brands with nano and micro-influencers (those with 50,000 followers or less) who have been largely overlooked by traditional influencer platforms. The company has built a technology that enables brands to
Google CEO Sundar Pichai revealed during Alphabet’s Q3 2025 earnings call that YouTube Shorts now earns more revenue per watch hour than traditional in-stream videos on the platform, highlighting a shift in the company’s strategy for short-form content. “In the U.S., Shorts now earn more revenue per watch hour than traditional in-stream on YouTube,” Pichai […]
When Quill launched in 2018, few companies were thinking about podcasts as a measurable brand asset. The Toronto-based agency was founded by Fatima Zaidi, who saw an untapped opportunity after listening to an episode of “How I Built This” featuring Ben & Jerry’s founders. The story resonated so strongly that she became a loyal customer. […]
Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results.