#OMP!

Ad position is critical. New data reveals how Google AI Overviews affect paid search visibility and CTR.

Turn your landing pages into revenue drivers that enhance conversion efficiency and campaign scalability. The post How To Maximize Paid Ads Profitability With A Strategic Landing Page Audit appeared first on Search Engine Journal.

For instance, this study of only 20 brands (narrow sample size) is proclaiming that content needs 10,000+ words to be cited by AI. I’ve also seen others insist very short content (250–500 words) is the future for visibility in AI,…Read more ›

Commercial intent keywords are search terms used to research a brand, product, or service before buying.

Semrush rolled out its biggest wave of AI features in 2025—across SEO, content, ads, PR, and AI visibility. Here’s a closer look at the upgrades reshaping how marketers plan, optimize, and measure performance.

Today, we’re rolling out an improvement to Yoast AI Brand Insights, part of the Yoast SEO AI+ package. You can now scan how your brand appears in answers generated by Perplexity, in addition to ChatGPT at no extra cost. This builds on our mission to help marketers, bloggers, and business owners understand how their brand […] The post New to AI Brand Insights: Scan y

Is your website undermining your brand? Learn why the gap between brand identity and digital experience forms, and the 9 practical steps to close it and build user trust. The post Bridging the gap between brand and website appeared first on Hallam.

SeedProd is the tool people pick when they just need a landing page up today, not next week. The editor is easy, the pages load... The post SeedProd Review – The Good and Bad appeared first on The Daily Egg.

Schema markup sounds like something that belongs in a developer’s basement lab, right next to the blinking server rack and... The post WTF Is Schema? A Primer for Marketers appeared first on Contently.

It’s here! Our brand-new, 127-page Martech for 2026 report. No form to fill. No “leave a comment on LinkedIn” arm twisting. You can simply download the full PDF right here. These are the 7 major subjects we cover to prepare you for 2026: It includes all the latest data from our AI & Data in Marketing survey conducted a couple of months ago. No techno-jargon. Just pl

Black Friday 2025 shows rising ad costs but strong engagement, making post-click optimization more crucial than ever for advertisers.

Google is simplifying lifecycle marketing by letting advertisers target high-value and lapsed customers directly from Google Analytics.

Your phone buzzes with a new comment on the Reel you posted. A quick scroll shows fresh likes, shares and a bump in followers. Read more... The post How to post on Instagram: A step‑by‑step guide for feed, Stories and Reels appeared first on Sprout Social.

As the holiday season winds down, a little-known window of opportunity opens for advertisers known as Q5. During the period from late December to mid- or late January, also known as Q5, many advertisers go dark after shipping deadlines have passed. Meanwhile, consumers are in discovery mode — scrolling on their mobile devices and spending […]

Staying ahead in marketing now depends on navigating AI agents' growing influence on your tech stack, your customers and your role as a leader. The post Three actions you must take to thrive in the agentic era of marketing appeared first on MarTech.

HubSpot Marketing Hub vs. ActiveCampaign, Encharge, and Brevo: Which marketing automation platform actually delivers ROI? You are likely reading this because you are staring at a HubSpot quote that looks like a mortgage payment and wondering, \"Is this actually worth it?\"

When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “She gets it!”

Today’s PPC tests surface patterns and affinities rather than absolutes. Learn to read modern signals and communicate insights with clarity.

Stop chasing clicks and leads. Discover five practical shifts that help marketers connect, inspire trust, and move deals forward through human-centered strategies. Read more. Read the full article at MarketingProfs

Let's be direct: is your nonprofit organization truly maximizing its impact, or are you spending precious time wrestling with disorganized spreadsheets instead of fulfilling your mission? In the nonprofit world, the work is intensely relational. You rely on deep, personalized connections with a complex network of people: donors, volunteers, beneficiaries, and granto

Impact marketing and communications have changed dramatically over the last few years. Following the social justice reckoning of 2020, we saw a rise in organizations—both […] The post How We’ll Approach Impact Marketing and Communications in 2026 appeared first on Bliss.

Consumers, especially Gen Z, are pickier than ever. Prices are higher and the economy is in flux, meaning they need to make sure every Read more... The post Brand Trust: What is it and why it matters appeared first on Sprout Social.

Joe Barnard didn’t set out to become an internet rocket scientist. He was a music student at Berklee who just wanted to make things fly. Today, the creator behind BPS.Space spends his days in a workshop filled with model rockets, cameras, and half-finished prototypes. “At the end of high school, two years after having to […]

With some distance from the major unBoxed 2025 announcements, the broader arc of Amazon’s advertising strategy is much easier to see. Across 14+ product updates, three themes shaped nearly every… The post The Biggest Takeaways From unBoxed: Democratization, Simplification, and the Rise of Agentic Advertising appeared first on Acadia.io.

Many marketing teams invest in AI but see only modest gains. Real impact comes from reworking how the team learns decides and adapts each day. The post 5 capabilities that separate AI-native teams from everyone else appeared first on MarTech.

Your holiday offers may reduce margins rather than drive real demand. Price discrimination and sales hangover dynamics show what’s actually working. The post How to design holiday promotions that work appeared first on MarTech.

Using AI to Convert More Leads and Save Time written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Joe Gagnon, co-founder and CEO of Raynmaker, an AI-native sales platform built specifically for small businesses. Joe shares how AI can take over the har

Search engines often struggle with JavaScript-heavy websites because the content loads after the first response. AngularJS creates fast and dynamic pages but also brings unique SEO challenges for many teams. Many developers feel confused about making these pages easy for search engines to read and understand. The post Top 10 AngularJS SEO Strategies Every Developer

TikTok's ownership drama has echoes of X (formerly Twitter), but ad performance has kept marketers for fleeing—for now.

Google’s new Partner Match tool will let advertisers target YouTube audiences built from third-party hashed data once it launches.