This holiday, skip the promo blast. See how brands like La Quinta built loyalty through care and conversation — and how you can, too. The post How to turn holiday shoppers into loyal friends, not one-time buyers appeared first on MarTech.
Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, trust-based personalization. The post Why behavioral segmentation beats personas for real personalization appeared first on MarTech.
We're kicking off the November MarTech Conference with insights from Scott Brinker, the godfather of martech. The post How agentic AI is changing the future of marketing appeared first on MarTech.
Use AI to grow on every channel this holiday season. These prompts will help you do it. The post AI Prompts for Marketing Emails, Social Posts, & More appeared first on WordStream.
Every B2B sales manager knows the pain of a bloated pipeline - packed with leads that look promising but never go anywhere.
Create a sustainable founder-led content model that balances authenticity, efficiency, and long-term brand impact. The post Don’t Let Your Founder Burn Out: 4 Systems To Operationalize Thought Leadership appeared first on Search Engine Journal.
Adthena analyzed 21 million SERPs over two four-week periods to reveal where visibility is falling and which industries are being hit first.
Finding quality B2B leads shouldn’t feel like guesswork. Yet, most revenue teams spend hours chasing bad data, only to find numbers that don’t connect, emails that bounce, or people who no longer work for that company.
Businesses are changing faster than ever in 2025. Customers expect companies to understand their needs, save them time, and protect their information at the same time. Predictive analytics makes this possible. By studying past actions and patterns, companies can see what customers are likely to do next. Done right, this creates better experiences, stronger loyalty,
TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving higher engagement and revenue. You can unify your CRM data and automate workflows to use ML for dynamic personalization, send-time optimization, and predictive lead scoring without a data science team.
This study compares the types and structural characteristics of travel-related pages cited by two leading generative AI systems, Google’s AI Overviews and OpenAI’s ChatGPT. We looked at a dataset of 2,279 URLs cited in AI Overviews and 1,483 URLs cited in ChatGPT. Results were analysed across six travel categories: luxury, cruise, family, beach, solo, and […] The po
5 viral moments every marketer must see
In the AI era, measuring pageviews isn't enough — publishers need a new metrics stack that tracks how they are cited in AI engines and ties it all to clicks and revenue.
Reach is diversifying beyond Google by leaning on news aggregators and monetizing Facebook engagement to offset declining search traffic.
Converting SaaS leads into customers is extremely important, but it can be a struggle cycle where most businesses fail, because only 2-3% of website visitors become paying customers. Additionally, the marketing team works tirelessly to generate hundreds of leads every month, yet your sales team converts just a handful into revenue. The post Converting SaaS Leads Int
Buyers research products for weeks before buying anything. Marketing has become complex with many channels to manage. The post Complete Lead Generation Process: Step-by-Step Guide for 2025 appeared first on CausalFunnel.
Discover the best B2B lead generation tools for 2025, including HubSpot, ZoomInfo, and CausalFunnel. Learn when to use tools, agencies, or a hybrid approach to drive qualified leads and maximize ROI with content marketing and lead magnets. The post Best B2B Lead Generation Tools for 2025: Tools vs. Agencies appeared first on CausalFunnel.
How do we tackle AI Mode becoming the default Search experience? Search is shifting from lists of links to answers, conversations, and multimodal guidance. Google’s AI Mode and AI Overviews are moving toward default behaviours in more markets and surfaces, blending text, voice, and vision while sending billions of clicks to the open web (according […] The post How d
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As ChatGPT agents book, buy, and convert for users, SEO must evolve. Make your site agent-readable, accessible, and built to convert.
SEO underperforms when capable teams face hidden barriers like turf wars, outdated workflows, and weak accountability. The post The 5 Hidden Organizational Forces That Undermine Enterprise SEO appeared first on Search Engine Journal.
Marketing automation sounds like a gift to solopreneurs who are juggling everything on their own. It promises to save time, keep customers engaged, and help convert leads while you focus on running your business. And when it works well, it really does feel like magic. Emails go out at the right time, follow-ups happen like […] The post Is Your Marketing Automation P
Google rewards intent, not volume. Build SEO strategies around customer actions that move the business forward. The post How To Build SEO Strategies Around Real Customer Behavior appeared first on Search Engine Journal.
Industry leader warns Ad Context Protocol launch misses opportunity to fix programmatic advertising's structural problems before building new AI systems.
Small website publishers reflect on traffic losses and algorithm changes one year after October 29, 2024 summit where executives apologized then revealed more AI.
The internet has become the go-to source for everything from trivia about celebrities to fixing our kitchen sinks. But the way people find that information? That’s changing fast. Search engines don’t work the way they did five years ago. Machine learning now powers how Google understands queries, ranks content, and delivers results. The basic SEO […]
SISTRIX analyzed millions of AI Mode responses after the October 31, 2025 German launch, finding YouTube and Google.com dominate citations at 40% and 31% respectively.
Uber Advertising announces the first custom attention model combining brand lift data with predictive attention measurement for ride and food delivery ads.
Lorelight's founder Benjamin Houy closes the generative engine optimization platform on October 31, 2025, after realizing AI search visibility requires same fundamentals.
Here’s what 250 AI Mode sessions reveal about search: Users stay inside, clicks vanish, and visibility replaces traffic as the real currency. The post What Our AI Mode User Behavior Study Reveals About The Future Of Search appeared first on Search Engine Journal.