LinkedIn continues to be the number one platform for Social Media for B2B networking, offering profile numerous configuration elements that are often underutilized. We are sharing some core areas to focus on when establishing a great profile to help you boost your brand on LinkedIn.
Microsoft CEO Satya Nadella announced workforce expansion plans with AI enabling higher productivity per employee, following flat headcount in fiscal 2025.
Marketing often treats content like a vending machine. Sales needs a case study, so you fill in the template. Check the next row on the spreadsheet, write a blog post about that keyword. Insert a Jira ticket, get a graphic version of that blog post. That’s how you end up “keeping the lights on” with content… that does nothing. Because…
Over 2.5 million home services businesses operate in the U.S., from HVAC companies and plumbers to pest control specialists and landscapers. Most compete within a 10-15 mile radius, fighting for the same local customers. Here’s the problem: your potential customers need help right now. A burst pipe. A broken AC in July. A wasp nest […]
Learn what 11/11 means in numerology and how lifestyle brands can harness this “manifestation portal” for meaningful, high-engagement social media content, marketing campaigns, and storytelling moments.
October retail sales increased 0.6% month-over-month and 5% year-over-year, showing momentum ahead of the 2025 holiday season when spending should exceed $1 trillion.
Brands asked about Reddit strategy, and Brent Csutoras shared practical do’s and don’ts for authentic engagement. The post AMA: Reddit Marketing Veteran Shares What Works On The Platform appeared first on Search Engine Journal.
B2B marketers allocated 39% of ad budgets to LinkedIn in second half of 2024 as platform delivers superior return on investment despite longer purchase cycles spanning seven months.
Here’s the thing: on one side, we’ve got how people feel about SEO these days—the doom-and-gloom headlines, the panic about zero-click searches, the fear that AI has made everything obsolete. But on the other hand, the data tells a totally…Read more ›
Traditional SEO metrics no longer define success as AI intermediaries and multimodal search tools transform user journeys and reshape how brands achieve visibility. The post How AI Is Redefining Search And What Leaders Must Do Now appeared first on Search Engine Journal.
Kevin Indig breaks down AI’s toll on traffic, publishers, and organic visibility, and why the second half of 2025 may hit even harder. The post AI Halftime Report H1 2025 appeared first on Search Engine Journal.
Meta’s internal documents indicate the company projected $16 billion in revenue from ads for scams and banned goods, creating competition for legitimate advertisers. The post Meta Projected $16B From Scam Ads, Internal Docs Show appeared first on Search Engine Journal.
AI search favors clear, trustworthy content. Learn how to structure yours for maximum visibility in AI Overviews and chatbot responses. The post Why Generative AI Isn’t Killing SEO – It’s Creating New Opportunities appeared first on Search Engine Journal.
What made a Performance Max critic finally embrace it in both Google and Bing? Clear, measurable results proved automation can drive real value at scale. The post Performance Max: I Was A Skeptic & Now I’m Devout (Even In Bing) appeared first on Search Engine Journal.
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YouTube has strengthened enforcement against what it now calls “inauthentic content” since July 15. However, as the platform emphasizes, it hasn’t introduced new policies but rather enhanced its ability to identify content that has “always been ineligible for monetization.” The update specifically targets channels profiting from repetitive, reuploaded videos with mi
Google recently promoted one of its new AI tools named Opal and the language used has SEOs and content creators scratching their heads.
Despite tougher economic conditions, grocery marketers can align with some key shopping trends.
The pair will launch the TikTok Podcast Network, which will feature up to 25 creator-led shows.
There’s a range of options to choose from to create engaging, interactive promotions.
Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common — and for good reason. LinkedIn is no longer optional for executives. It's where top talent, investors, journalists, and industry peers vet leaders and build trust — often before they’ve ever met you.
We tested five AI workflows to see if they could be adapted for local businesses. Here are the results. The post 5 Easy Ways to Use AI (Tested for Small Businesses) appeared first on WordStream.
Black Friday 2024 broke records in U.S. online sales and bold brand campaigns, offering critical lessons for shaping mobile-first strategies this year. The post Black Friday Strategies For 2025: Learning From Last Year’s Winning Tactics appeared first on Search Engine Journal.
Once an SEO win, FAQ schema is now limited to government and health sites. Here’s how to keep your FAQs visible in search and AI.
ABM isn’t just for enterprises. Smaller companies can now use AI, automation and focused targeting to drive efficiency, close deals faster and scale smarter. The post How small companies can win with account-based marketing appeared first on MarTech.
AI tools surface what’s said about your executives and brand. Build strong, consistent profiles to maintain credibility and influence perception. The post What ChatGPT says about your brand — and why it matters appeared first on MarTech.
After launch, ongoing tracking keeps your site competitive. Use automation and analytics to catch issues early and sustain SEO growth.
Foundational SEO skills include keyword research, link building, and on-page optimization.
Common SEO interview questions include: What are some ranking factors? What is your view on AI content?
By Lisa Heay, Vice President of Business Operations at Heinz Marketing Planning your marketing budget is one of the most critical steps for setting your team and your organization up for success. As we look ahead to 2026, marketers are facing Read More › The post Master Your 2026 Marketing Budget: Essential Steps for Planning Ahead appeared first on Heinz Marketing.