Understanding how real PPC ads work can help you make better marketing choices because examples show clear steps you can follow with confidence. Real campaigns reveal how simple ideas reach the right people at the right moment. They also show why certain messages connect fast while others fail without warning. The post Understanding PPC Examples: A Guide to Real Ads
Pay-per-click or PPC campaigns are some of the best ways to get your business noticed and reach the right audience faster. By reaching and targeting the right audience it also drives traffic that could turn into sales or leads. But it may not be enough, you need to understand what’s working and what’s not to get the best results. The post Best 10 PPC Metrics to Boos
Marketing automation can be a real help when you’re working with a small team. It takes care of routine tasks like sending emails, sorting leads, and guiding potential customers through their journey without needing someone to do everything by hand. When set up right, it saves time and helps keep people connected to your business. […] The post Fixing Marketing Autom
Smartly introduced Creative Predictive Potential and Creative Insights on November 18, integrating AI-powered creative intelligence across social, Google, CTV.
Small business data from QuickBooks, Mailchimp reaches The Trade Desk demand-side platform November 24 as Intuit expands access to verified SMB decision-makers.
Three new breakdowns in AdSense show how policy enforcements and traffic sources affect revenue, launching June 27, 2025 with historical data access.
Marketing professionals gain centralized platform to manage multiple AI models through single interface with workspace organization features.
New UK research shows 85% of consumers planning AI-assisted holiday shopping would trust autonomous agents to place orders and pay, signaling shift in commerce.
YouTube planning platform adds creative scoring across 150+ attributes to forecast campaign outcomes before launch, enhancing AI-driven optimization capabilities.
UK data provider OnAudience launches direct Amazon DSP integration enabling instant AI-generated audience segments across 200 markets with privacy-compliant targeting.
IAB Australia published guidelines for affiliate marketers on November 27, 2025, outlining standards for program integrity, fraud prevention, and transaction validation.
Marketing professionals question Meta's Advantage+ automation effectiveness as November 2024 concerns resurface following ongoing control tensions.
French data protection authority penalizes LES PUBLICATIONS CONDE NAST for depositing tracking cookies without consent and failing to honor user refusals.
Four German legal actions against X, TikTok, Amazon, and Meta probe platform algorithms under DSA, GDPR, and AI Act, establishing precedents for democratic accountability.
Learn how to ask for Google reviews using email, social media, text messages, and in-person interactions.
Find out how to get more google reviews with nine different techniques real-world businesses are using.
This week’s SEO Pulse examines new data what drives AI citations, plus ChatGPT launches shopping research. Your quick catch-up on what practitioners need to know. The post SEO Pulse: ChatGPT Gets Shopping & What Drives AI Citations appeared first on Search Engine Journal.
AI search is reshaping how ecommerce brands get discovered. One week, your products show up in ChatGPT. The next week, they’re replaced by competitors. For many brands, this uncertainty can feel overwhelming. Organic visibility now depends less on rankings and keywords, and more on how LLMs gather information, which platforms they rely on, and what … The post How Ec
Harry Clarkson-Bennett dismantles AI hype, revealing how real marketing power still lies in creators, communities, and cross-platform customer journeys. The post The Impact AI Is Having On The Marketing Ecosystem appeared first on Search Engine Journal.
Ad scheduling becomes a performance multiplier when campaigns align with regional time zones, local behavior, and data-driven delivery windows. The post Paid Ad Scheduling Across Time Zones That Actually Works appeared first on Search Engine Journal.
The CausalFunnel Shopify App now includes a heatmap and user journey view that shows how real shoppers interact with every part of your store. These visuals highlight where visitors click, how far they scroll, which elements they ignore, and the common paths they follow before adding to cart or exiting. The post How to Use Heatmaps and User Journeys Inside the Causa
Google traffic is slowly declining. Learn how to future-proof your business in the AI era.
About thirty years ago, Jerry Shereshewsky invented “Cyber Monday” as an alternative to Black Friday. The idea was that you’d wait until you got to work on Monday after the Thanksgiving break (where there was high speed internet and you wanted to avoid doing drudge work) to do your shopping from your desk. After all, […]
The post [Template] Build your Instagram content calendar appeared first on SocialBee. The post [Template] Build your Instagram content calendar appeared first on SocialBee.
TikTok's looking to make sports a bigger focus in 2026.
Meta continues to build out its AI development team.
IG chief Adam Mosseri says that AI tool are getting so good that creators need to take a new angle.
TL;DR: The 3x10 Framework offers B2B marketers a way to boost ROI by 89% without increasing ad budgets. By focusing on three compounded 10% operational improvements, marketers can fix fundamental pipeline leaks rather than relying on expensive random acts of marketing.The modern B2B marketer is suffering from the curse of more. More campaigns, more budget requests,
Account-based marketing (ABM) is often positioned as a strategy for big companies with big budgets. When most people think of ABM, they imagine highly bespoke campaigns, personalised microsites, sophisticated intent platforms, and a large revenue team executing a multi-layered engagement strategy.
In this episode of Whiteboard Friday, Ross talks about how search has changed and how we, as marketers, can navigate that change to produce quality content. With the increased use of AI and LLMs, content creation may seem more complex, but it’s still based on the fundamentals we use every day.