Component suppliers face unique digital challenges. Your buyers aren't browsing casually. They're engineers, procurement managers, and technical decision-makers searching for specific specifications, certifications, and delivery capabilities. They need instant access to technical data sheets, compliance documentation, and material specifications.
OEM manufacturers face unique digital challenges. Your buyers need precise technical specifications, detailed product catalogs, and clear capability statements before they'll even consider a conversation. Yet most agencies build websites that treat manufacturing like any other B2B sector.
Mastodon and Bluesky are gaining some serious traction. Users are increasingly drawn to platforms that prioritize privacy, transparency, […] The post Bluesky Vs. Mastodon: Which is Right for Your Business? appeared first on SocialPilot.
Halloween is a time for scary stories that keep you awake at night. So, turn off the light and pass me the torch, as I tell you a tale as familiar as it is terrifying—a tale about the bogeyman under every content marketer’s bed: ROI. It’s the monthly reporting meeting. The applause for September’s sales […] The post Why the ROI Obsession is Killing Content Marketing
Amid influencer fatigue and AI-driven marketing shifts, London-based Saku Agency has built a business around one idea: when the match feels real, the results compound. After losing her job during the pandemic in 2020, founder Anda Vlasaku decided to build something from what she already had: relationships, resilience, and a clear sense of purpose. “Everything […]
Quill-owned podcast analytics and hosting platform CoHost launched its New Listener Metric, designed to help podcasters measure audience growth more accurately. The feature tracks the number of unique listeners tuning in for the first time across custom timeframes. “For many podcasters, downloads alone don’t tell the full story,” said Fatima Zaidi, founder and CEO o
Vertigo Marketing Group opened a new content creation studio in Patchogue Village, New York, establishing a hub for brands seeking media production capabilities and emerging marketing technologies. According to Long Island Business News, the facility integrates artificial intelligence tools, creator collaboration spaces, and multimedia production environments under
TikTok Shop achieved $19 billion in global quarterly sales, matching eBay’s volume, according to analytics firm EchoTik. The platform’s U.S. market generated $4-4.5 billion, representing 125% growth compared to the previous quarter despite ongoing regulatory challenges. The e-commerce arm continues its expansion less than two years after launching in the U.S., with
A PPC audit is a structured review of your paid advertising campaigns. It examines every component affecting performance and cost efficiency. The goal is to identify weaknesses, fix inefficiencies, and uncover new growth opportunities. The post The Complete Guide to PPC Audits: Optimize Your Ad Performance appeared first on CausalFunnel.
Udio disables downloads as part of licensing deal with Universal Music Group, settling copyright infringement litigation through industry-first agreements.
PPC marketing competitor analysis helps you understand how your rivals are running their campaigns. By analyzing their strategies, you can optimize your own PPC efforts for better results. The post Mastering PPC Marketing Competitor Analysis: How to Outperform Your Rivals appeared first on CausalFunnel.
Optimizing for AI search means optimizing for meaning, not just metadata. This article explains how to make content that’s discoverable, retrievable, and trusted across AI Overviews, ChatGPT, and other generative search experiences. The Ground Beneath Search Has Shifted Online search has evolved from a simple list of blue links to an experience of answers gathered,
Traditional methods in the race of AI can make your business slow. This is because traditional methods, such as print ads or radio spots, cannot meet the current demand for measurable and quick results. The post The Complete HVAC PPC Marketing Guide: Strategies to Generate Quality Leads in 2025 appeared first on CausalFunnel.
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Meta's giving advertisers more tools to help generate and qualify leads.
Trust, Storytelling, and the Future of Brands written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Ernie Ross—global brand strategist, founder of Ross Rethink, and creator of the Intangence methodology. Ernie’s new book, “Intangence: How Human Connect
Why Hope Is a Leadership Strategy written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Dr. Julia Garcia, psychologist, speaker, and author of “The Five Habits of Hope.” Julia shares how hope isn’t just a feeling—it’s a set of practical habits that any
The post exploded. 500+ likes, 400+ comments, and people are loving it. But SEOs didn’t. I can’t believe we’re still talking about this at the end of 2025. I want to believe it’s ragebait. But whether he’s antagonising on purpose,…Read more ›
On October 23, Meta hosted the Meta Brand Building Summit: Canada Edition in Toronto, bringing together more than 200 marketing leaders to help brands tap into culture happening on our apps, making it easier than ever to be part of the conversations that resonate with audiences. We introduced Reels Trending Ads for the first time in Canada. Reels Trending Ads allows
Discover how top agents use real estate social media to generate leads, build trust, and grow their business smarter in 2025. The post Real estate social media marketing: Expert tips for 2025 success appeared first on Social Media Marketing & Management Dashboard.
Is your logistics operation still relying on spreadsheets, outdated systems, and siloed inboxes to manage client relationships and track shipment statuses? If that question causes you to pause, you are not alone.
Innovators often face a linguistic gap when new products or services outpace existing concepts. This article explores how naming and language shape understanding and adoption. Read more. Read the full article at MarketingProfs
As the poem goes: “Consumers scour social media with care, knowing that the holidays will soon be here.” Or something like that. The most Read more... The post 2025 holiday shopping trends: Tariffs, trust and timing appeared first on Sprout Social.
Moving past attribution can feel risky, but staying stuck is worse. Reframe marketing measurement to reflect real buying behavior and business impact. The post Winning executive trust in the move beyond marketing attribution appeared first on MarTech.
A brand audit will help you determine the strengths and weaknesses of your company, discover the expectations of customers and analyse the sentiment around your brand. The post How to Do a Brand Audit? The 10-Step Guide [2025] first appeared on Brand24.
From Google Search Console to LLMs, regex helps structure and interpret text data efficiently. See how it connects SEO and AI workflows.
When Google’s algorithm updates hit your rankings, keep leadership calm and focused with a data-led, long-term SEO recovery plan. The post Ask An SEO: How To Manage Stakeholders When An Algorithm Update Hits appeared first on Search Engine Journal.
Before adding AI to your CRM, fix the work behind it. This practical framework helps align people, process and platforms for real AI readiness. The post 7 steps to build real AI readiness in your CRM appeared first on MarTech.
Fintech companies face a credibility challenge that most industries don't. Your buyers aren't browsing for entertainment. They're conducting due diligence, assessing risk, and verifying security protocols before they'll consider a conversation with your sales team. One clumsy user journey or vague security statement can send them straight to your competitor.
AI companies face a unique challenge. Your technology is groundbreaking, but explaining it to potential customers requires more than technical documentation. Your website needs to translate complex machine learning concepts into clear value propositions that resonate with decision makers who may not understand the underlying algorithms.