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Surfacing the best in online marketing

Online marketing articles

Beyond the bed count: marketing client-centered and trauma-informed care

In the critical journey toward recovery, the decision of where to seek help is immensely personal and often overwhelming. Individuals and families searching for solutions are at their most vulnerable, navigating a complex landscape filled with glossy brochures and confusing claims. For too long, the marketing of drug rehab centers has focused on superficial elements

The alpha is not LLM monitoring

Fresh data reveals where AI search value is actually accumulating, and which companies may face painful down rounds. The post The Alpha Is Not LLM Monitoring appeared first on Search Engine Journal.

From organic search to AI answers: How to redesign SEO content workflows

As engines favor synthesized answers over blue links, marketing leaders must rethink how content is built, validated, and measured. The post From Organic Search To AI Answers: How To Redesign SEO Content Workflows appeared first on Search Engine Journal.

Schema markup: Improve SEO & search rankings

If you’re serious about visibility in search, you need to start using schema markup. This structured data tells search engines exactly what your content means, not just what it says, so they can display richer, more accurate results. Schema isn’t just about getting a fancy result in Google’s SERPs anymore. It also increases your chances […]

SEO tools in 2025: the emerging features and innovations that will shape search

The world of SEO is always changing, but 2025 brings some major updates. Search engines are getting better at understanding what users really want when they search online. This means SEO professionals need better tools to keep up. Let’s look at what’s new in 2025 and what’s coming next. What’s New in SEO […] The post SEO Tools in 2025: The Emerging Features and Inno

How to create short-form video content that stops the scroll

Are you struggling to make your video content stand out on social media? Wondering how to stop people from scrolling past your posts? In this article, you'll discover the specific techniques content strategists use to create short-form video content that captures attention and drives engagement. Why Short-Form Video Matters for Marketers Today Video has historically

How Black Friday Is Becoming India’s New Shopping Moment

As India finds new festive moments for shopping, we are sharing key insights to highlight how brands can tap into rising shopping peaks of Black Friday and Cyber Monday. The post How Black Friday Is Becoming India’s New Shopping Moment appeared first on Meta Newsroom.

What is an MCP server, and why should marketers care?

This means you can ask: ‘Show me which blog posts lost traffic last month, what keywords they rank for in Ahrefs, and how many support tickets mentioned those topics in Intercom’—and get one consolidated answer instead of logging into three…Read more ›

13 of the best SEO blogs (beyond the usual suspects)

At Ahrefs, we read and share articles all the time for marketing and SEO inspiration. In fact, SQ puts a call-out for the best SEO blogs every week, to curate the Ahrefs’ Digest. Below you’ll find our favorites–the blogs that…Read more ›

How to recruit an army of micro-influencers (for almost $0)

The tactical playbook.

My top picks after reviewing 10+ social media management tools

The post My top picks after reviewing 10+ social media management tools appeared first on SocialBee. The post My top picks after reviewing 10+ social media management tools appeared first on SocialBee.

AI-powered professional learning and the battle vs. ‘workslop’: Inside Deloitte’s Scout

Deloitte last month launched Scout as part of its Project 120, the company’s $1.4 billion investment in professional development.

AI vs. Human: Who Responds Better to Customer Reviews?

Customer reviews are one of the most influential factors in the modern buyer’s journey, as BrightLocal found that […] The post AI vs. Human: Who Responds Better to Customer Reviews? appeared first on SocialPilot.

My complete AI content process for Ahrefs

I’ll be honest: there are parts of my job that I don’t like. Writing my 500th article on content gap analysis because we found a new long-tail keyword to target. Listing out the features of 30 free SEO tools for…Read more ›

UX optimization best practices to improve user experience

User Experience (UX) optimization isn’t just a design choice. It’s a conversion strategy. If your site is confusing, slow, or frustrating to use, people bounce. They won’t dig for what they need. They’ll leave. And most won’t come back. According to the Baymard Institute, 88% of online consumers are less likely to return to a […]

Marketers report news advertising outperforms campaign baselines by 60%

DoubleVerify survey of 1,970 marketing professionals reveals news environments deliver superior campaign results despite lingering concerns about content adjacency.

Platform CRM vs point solution stack: which architecture wins for scaling organisations in 2026?

Platform CRM vs point solution stack: Which architecture wins for scaling organisations in 2026? You are sitting at 120 employees. Revenue is climbing past the €15M mark. You have a marketing team using Mailchimp, a sales team loving Pipedrive, and a support team living in Zendesk or Freshdesk. Five years ago, this \"best-of-breed\" approach was smart. It was cheap,

HubSpot marketing contacts pricing: How to avoid the €10k/Month trap

HubSpot marketing contacts pricing: How to avoid the €10k/Month trap It starts innocently enough. You sign the contract for HubSpot Marketing Hub Professional. The base price is around €880/month, covering your first 2,000 marketing contacts. It feels manageable. It feels fair.

HubSpot onboarding fees explained: Costs, inclusions and ROI in 2026

HubSpot onboarding fees explained: Costs, inclusions and ROI in 2026 You have just approved the budget for HubSpot. The license cost makes sense, and the potential ROI looks solid. But just before signing, you see a line item you weren’t expecting: a mandatory, one-time onboarding fee ranging from €2,750 to €7,000+.

Google Ads’ Nano Banana Pro AI get rigorously tested

Testing shows Nano Banana Pro excels at quickly creating seasonal, mood, and lighting variations for visuals, making it ideal for ideation and rapid asset generation.

New data: Top factors influencing ChatGPT citations

SE Ranking analyzed 129,000 domains to identify the top 20 factors driving ChatGPT citations. Backlinks, traffic, and trust scores ranked highest. The post New Data: Top Factors Influencing ChatGPT Citations appeared first on Search Engine Journal.

How to choose a digital marketing agency that actually delivers

You found a digital marketing agency that feels like the one. The pitch was perfect. They “get” your goals. Their case studies are impressive. But a few weeks later, reality starts to set in: slow responses, recycled strategies, and reports that don’t show any tangible results. This scenario is painfully common, but it’s not inevitable. … The post How to Choose a Di

Google Ads search terms report: 5 tips for better results

Mastering the search term report can dramatically improve targeting, cut wasted spend, and reveal what real customers are searching for.

How to turn a branded B2B podcast into a high-impact revenue engine

Discover how to build a branded B2B podcast that earns trust, strengthens sales alignment, engages your ideal customers, and drives measurable pipeline impact--not vanity listens. Read more. Read the full article at MarketingProfs

How to stop AI decisions from repeating human biases

When AI answers sound confident but ignore consequences, they can become biased, high-stakes mistakes — unless you know how to intervene. The post How to stop AI decisions from repeating human biases appeared first on MarTech.

Taiwan’s ‘Waves of wonder’ campaign taps creators to woo U.S. travelers

In 2025, the Taiwan Tourism Administration’s Los Angeles office set out to reintroduce Taiwan to North American travelers – not through glossy travel ads, but through the lens of global pop culture. The result was “Waves of Wonder,” an integrated marketing campaign that merged U.S. dance trends, LGBTQ+ storytelling, and real-world events to showcase Taiwan […]

How CreatorIQ found that creator buzz can predict sports champions

For six consecutive years, CreatorIQ’s data has predicted every Major League Baseball World Series winner before the first pitch of October. From the Dodgers to the Braves and Astros, each championship team shared a common thread: they generated the highest volume of creator-driven buzz throughout the season. The discovery, says Alex Rawitz, Director of Research […]

How EssentiallySports built a $25M sports media brand from a college dorm room

EssentiallySports began as a college project with $100 and a shared obsession for sports. Today, it’s one of the top-ten U.S. sports publishers (per Comscore), drawing 30 million monthly readers, one million newsletter subscribers, and $25 million in bootstrapped revenue – all without outside investment. The platform was founded in 2014 by Suryansh Tibarewal, Harit

How Storyblok fuels 1M+ monthly impressions with employees [podcast]

Learn how Storyblok dominates LinkedIn employee advocacy! Find out how to building an authentic sharing without relying on expensive paid ads. The post How Storyblok Fuels 1M+ Monthly Impressions with Employees [Podcast] first appeared on DSMN8.

Do AI assistants link when mentioning brands? For Ahrefs, only 28% of the time

But here’s what matters more: in our case, the mentions that do include links appear on high-volume queries. This means your actual visibility—measured in impressions rather than raw citation counts—can be far higher than your link percentage suggests. In this…Read more ›