Mythbusted: American Eagle and Dunkin’ and the risk of ignoring cultural context in ads
American Eagle has joined the increasingly long list of brands that somehow didn’t see it coming.
American Eagle has joined the increasingly long list of brands that somehow didn’t see it coming.
Forty-six percent of all Google searches have local intent. That means nearly half the time someone types something into the search bar, they’re looking for something nearby, like a dentist or a plumber. If your business isn’t showing up in those results, you’re losing easy wins. That’s where local SEO citations come in. These are […]
Market research is the process of gathering information about consumers, customers, competitors, and your industry to get a better understanding of your target audience.
Market research is the process of gathering information about consumers, customers, competitors, and your industry to get a better understanding of your target audience.
Food creators report steep traffic drops as Google’s AI rewrites recipes, buries trusted instructions, and gives users unsafe cooking tips.
From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey.
Your email content might be excellent, but if the formatting looks thrown together, subscribers notice. Mismatched fonts, inconsistent button colors, and random link styling make your business look disorganized even when everything else is professional. The problem isn't your design skills. It's that most email platforms make you format every element individually. C
Read a recap from our State of Email report and webinar series crossover episode starring four email pros. The post 2025 State of Email Crossover Recap: Breaking Down our Latest Report appeared first on Litmus.
What if you're leaving a significant portion of your potential market unexplored? Are your digital efforts truly reaching everyone who could benefit from your product or service, regardless of language? The internet has erased geographical borders, but language remains a crucial barrier—or opportunity. We're talking about billions of internet users who don't primari
Learn how affiliate marketing fits into your digital strategy to drive ROI, boost SEO, and scale reach, all with performance-based results. The post What Is Affiliate Marketing, and How Does It Fit Into a Digital Marketing Strategy? appeared first on Intero Digital.
Creativity and data were once considered separate domains with objectively opposite connotations – one rooted in emotion and expression, the other rooted in […] The post Data-Driven Storytelling: How Analytics Transforms Brand Creativity appeared first on Bliss.
Generating high-quality gutter leads requires a strategic approach that demands local market understanding. Furthermore, it also requires digital marketing expertise and proven conversion techniques. The post How to Generate Quality Gutter Installation Leads appeared first on CausalFunnel.
The phishing attacks have left agencies and advertisers scrambling as entire client accounts and budgets fall out of their control.
Reading Time: 20 minutesSometimes, it feels like every brand is competing for the same square inch of customer attention. This is why real customer engagement today comes down to understanding what customers need at that moment and responding in a way that feels natural, helpful, and human. Rohit Agarwal, CEO at The Weather Company, captured this idea well […] The p
Marketing automation can feel like a lifesaver when you’re stretched thin and trying to manage things with a small team. It promises to save you time, keep your campaigns consistent, and help you stay connected with your audience. The idea sounds great: emails go out on schedule, follow-up sequences are triggered automatically, and leads are […] The post Where Marke
Struggling to get replies? Feeling the outreach grind?
Shelley Walsh sits down with Bill Hunt to discuss why marketers need to unlearn outdated tactics and rethink search visibility. The post Industry Pioneer Reveals Why SEO Isn’t Working & What To Refocus On appeared first on Search Engine Journal.
Deploying the right upselling tactics during an active purchase can boost revenue, improve your brand’s reputation, and build customer trust. On the flip side, failing... The post How to Get The Most Upsells Without Angering Your Customers appeared first on The Daily Egg.
The post Amazon drops Google Shopping Ads: What it means for advertisers appeared first on Adthena.
Search is evolving fast, but SEO still delivers compounding returns. Why cutting back now could cost brands more than they think. The post Should I Still Invest In SEO? (Yes, But Not In The Old Way) appeared first on Search Engine Journal.
If you’re creating content without an editorial calendar you’re setting yourself up for stress, inconsistency, and missed opportunities. Been there, done that, got the “I meant to do more” t-shirt.
An llms.txt file is designed to help large language models (LLMs) better understand the content on your site.
Welcome to the ultimate guide to outbound lead generation!
Our top tips on how to use Google search include using search operators and content and date filters.
Every day, this blog is automatically echoed on my Linkedin channel. Over the last few years, the traffic to those posts on Linkedin is down more than 90%. Understandable. Platforms evolve, people shift their patterns and interests. I recently did a manual post on Linkedin, though, and was amazed to discover that within minutes, it […]
Learn how you can best take advantage of all the Facebook ad types available within the Meta platform. The post The Complete List of Facebook Ad Types (with Examples!) appeared first on WordStream.
What’s the benchmark tossed around out there for a free-to-paid conversion rate? How far calculation methodologies can accurately take your numbers? And where might exist... The post Free-to-Paid Conversion Rates Explained appeared first on The Daily Egg.
Prime Day 2023 recap is here! How does your brand’s Prime Day performance compare? Read on to find out! The post Understanding Amazon Advertising Reports: Identifying Data Discrepancies appeared first on Acadia.io.
In a world demanding instant, precise tracking and truly predictive logistics, your organization faces immense pressure. Your clients expect flawless service and real-time transparency. So, we have to ask: Is your sales team still relying on spreadsheets, outdated systems, and siloed data to manage high-stakes, multi-year contracts?
Understanding the difference between your brand and your branding is essential for shaping audience perception, building trust, and creating consistent customer experiences. Learn how to align both effectively. Read more. Read the full article at MarketingProfs