What does Alisa Metzger say about the past, present, and future states of the beauty industry? Tune in to this week’s episode of Earned to hear about her inspiring path from working with beauty giants like L'Oreal and La Prairie to launching her own groundbreaking brand. We discuss the evolution of marketing in the beauty industry, the shift to creator-driven strate
TL;DR: Loop marketing enhances inbound marketing for the AI era by adding four continuous stages (Express, Tailor, Amplify, Evolve) that use AI and unified data to personalize, distribute, and optimize content, without replacing inbound's customer-first foundation. Layer loop onto your existing inbound assets with AI-powered personalization, multi-channel distributi
Are you treating AI like an intern when it could be your chief marketing officer? Wondering how to transform AI from a basic task assistant into a strategic partner for your business? In this article, you'll discover how to build your very own AI chief marketing officer that can help you analyze data, provide strategic […] The post Building an AI CMO That Becomes Yo
Marketing leaders today are expected to deliver results backed by data, not assumptions. Audiences don’t respond to generic campaigns anymore, and decision-makers want proof that their investments are paying off. To meet these expectations, many organizations are turning to Customer Data Platforms (CDPs). By consolidating information from multiple sources into one s
You can repeat this analysis yourself pretty easily. Just do an open database search in Brand Radar, head to the “Cited pages” report for your desired AI assistant, and export the top 1,000 cited pages. Then run the cited pages…Read more ›
Google's John Mueller said case sensitivity matters and SEOs shouldn't just hope it works. The post Google’s Advice On Canonicals: They’re Case Sensitive appeared first on Search Engine Journal.
To get search engines to fully understand your site, you need structured data in the form of Schema.org. This guide helps you on your way. The post Structured data with schema for search and AI appeared first on Yoast.
Your ideal buyer, a senior engineer at a global OEM, has already done their research. They’ve consulted peers, read industry reports, and used AI tools to compile a shortlist of potential contract manufacturing partners. By the time they land on your homepage, they aren’t browsing. They want to confirm your spot on the shortlist - or rule you out.
We know how overwhelming it can be to keep pace with rapidly-changing SEO strategies, especially with AI switching up the rules faster than ever. This collection of insights was handpicked to give you clarity and confidence on what really matters right now: how to make your content, structure, and strategy AI-ready, from basics to technical necessities. If you’re re
Explore the key trends from the AI Visibility Index after three months of tracking AI search‘s leading brands and tactics.
TikTok launched iOS real-time conversion reporting with Kochava on October 21, enabling app marketers to access granular conversion insights without SKAN delays for campaigns.
Search Console Insights now uses AI to group similar search queries, helping site owners analyze user intent patterns and traffic trends more effectively.
Bruno Furnari joins AudienceProject as CPO to advance independent cross-media measurement amid fragmentation and AI transformation in advertising technology.
As Ringier rethinks what its future newsrooms should look like, a provocative idea is on the table
As the line between politics and culture becomes more blurred, creators and influencers more often find themselves caught in the crosshairs.
STACKED MARKETER - The marketer's #1 daily newsletter! LinkedIn is finally taking steps against engagement pods, the coordinated groups that artificially boost content. LinkedIn’s VP of Product Management says the platform wants to make pods “entirely ineffective” by improving detection, limiting reach, and targeting third-party automation tools. If you’ve been usin
STACKED MARKETER - The marketer's #1 daily newsletter! A good house cleaning always makes us feel better. Especially when it’s done for you: Google Merchant Center added a new Creative content section that pulls video assets from your website, social channels, and AI-generated content into one hub. These videos automatically sync to your Google Ads asset library for
Looking for the best Lucky Orange alternative for analytics? We recommend Crazy Egg for affordable web analytics with a hearty side of A/B testing, surveys,... The post The 4 Best Lucky Orange Alternatives appeared first on The Daily Egg.
YouTube launched Ask Studio, an AI assistant in YouTube Studio that analyzes channel data to surface comment insights, performance analysis, and content ideas. The post YouTube Introduces ‘Ask Studio’ AI For Channel Analytics appeared first on Search Engine Journal.
If your target audience doesn’t know you exist, they won’t buy from you. Simple as that. That’s why you need to build brand awareness the right way. Not just through paid ads or ranking for keywords. Real brand awareness is how people remember you, talk about you, and choose you when they’re ready to buy. […]
If you think balancing your content calendar and your Monday meetings is too much, imagine if you also had to factor in superstition, literal witch trials, and being a magical mecca for millions.
AdRoll announces 200 brands activated Experian audiences across web and CTV campaigns since April 2025, signaling growing demand for accurate customer targeting.
Google AI Studio enables developers to create AI-powered applications through conversational prompts with automatic API integration and model wiring.
The smartest SEOs won’t fight AI – they’ll lead it. Learn how human-led, agent-powered teams are building the next era of search success.
The Human Side of AI Branding written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Mark Kingsley, renowned brand strategist, consultant, and author of “Brands in the Age of AI.” Mark shares how AI is reshaping the landscape of branding—putting pressur
See how your Performance Max ad assets look across placements in this complete PMax ad examples breakdown. The post PMax Ad Examples for Every Placement (+Tips to Optimize for Each One) appeared first on WordStream.
The influencer marketing game has shifted in the last few years. Big names don't mean big trust anymore. You might have noticed the change firsthand: Large influencers still pull reach, but they no longer command the kind of belief that moves deals across the line. The center of gravity has moved from star power to community power.
Turns out, social media fatigue is real. Social media habits are shifting worldwide, with people spending less time on social networks than before, disengaging Read more... The post Audiences are tuning out: 6 ways to overcome declining social engagement and channel fatigue appeared first on Sprout Social.
High CTRs don’t always mean success. Focusing on qualified clicks and impression-based metrics can lead to stronger ROI and conversion rates.
Unvetted AI tools are driving costly breaches. Effective oversight is the safeguard marketing leaders can’t afford to ignore. The post The AI oversight gap is marketing’s next governance test appeared first on MarTech.