Amazon has abruptly cut its Google Shopping ad spending – cue the speculation
Retail titan Amazon has pulled back from a key Google e-commerce ad channel, opening up opportunity for smaller advertisers.
Retail titan Amazon has pulled back from a key Google e-commerce ad channel, opening up opportunity for smaller advertisers.
Grand Theft Auto's creator platform continues to evolve, with the company making key hires ahead of the release of "Grand Theft Auto 6."
That coalition is taking shape in the form of a technical framework designed to let publishers control who can access their content, and under what terms.
Adthena becomes first platform to observe ads in Google AI Overviews with 0.052% frequency across 25,000 SERPs, as paid search CTRs face 8-12 point declines.
The Media Rating Council and Interactive Advertising Bureau issued comprehensive attention measurement guidelines in November 2025 after industry feedback.
Reading Time: 18 minutesUsing a legacy customer engagement platform like Salesforce Marketing Cloud means certain trade-offs you can’t ignore. From complicated integrations and slower go-live timelines to a steeper-than-necessary learning curve, it’s not always the right fit for a B2C brand like yours. Is that why you’re searching for Salesforce Marketing Cloud comp
Should you jump on that viral trend, or stick to your guns? Discover when trend-chasing pays off (and when it can backfire) in influencer marketing.
Stop worrying about what to post on LinkedIn! These expert-curated LinkedIn post examples and ideas will help you stand out and be seen. The post What to post on LinkedIn: 30 ideas plus examples appeared first on Social Media Marketing & Management Dashboard.
Learn what social media data collection is all about, why it matters, and how to use it to improve your social performance. The post Social media data collection: What is it and why is it important? appeared first on Social Media Marketing & Management Dashboard.
Learn how to create an impressive social media portfolio with our easy tips and free template. Stand out and show off your expertise, today! The post How to create a social media portfolio (free template + examples) appeared first on Social Media Marketing & Management Dashboard.
As generative AI reshapes search, marketers debate the value of committing (or overcommitting) to an AI SEO strategy.
Agencies, ad-tech companies and publishers are racing to test AI media agents. Not all those tests are successful -- even some that are.
What defines a truly successful business development strategy? Is it simply generating a high volume of leads, or is there a more nuanced approach that separates top performers from the rest? Many businesses invest heavily in attracting attention, focusing on strategies that improve their SEO to rank higher on search engines and boost online visibility through compe
Is the influencer in that post actually human? That ad… was it made by AI? These social media marketing ethics questions are popping up Read more... The post Social media marketing ethics in the age of AI appeared first on Sprout Social.
Stacks of notes. A half-finished webinar script. Google Docs open in every tab. That’s the beginning of a lead magnet story I hear from peers, founders, and marketers on tight budgets.
Monthly SEO maintenance keeps your website strong, stable, and ready for changes. Search engines update often, and user behavior shifts every month. Your site must adapt to keep winning visibility. Monthly reviews help protect your rankings and support steady growth. They also prevent small problems from turning into major issues. The post Monthly SEO Maintenance: A
Sales used to lead the sales conversation. But in today’s AI-driven, digital-first world, buyers are in control. They’re researching silently, comparing suppliers instantly, and choosing who will get the RFQ before a human even gets involved. Here's how your sales team can align their strategy with a new reality.
The best SEO certifications come from Semrush, Udemy, Hubspot, Blue Array, CXL, DMI, and Coursera.
When entering a new market, you don’t know what you don’t know. Learn the pros’ top 7 hard-won lessons to help you successfully expand in a new market.
Discover how customer reviews directly influence what Large Language Models (LLMs) say about your local business in AI-powered search results and better understand how sentiment, volume, recency, and keyword relevance in reviews shape AI-generated recommendations.
Microsoft analyzed 200,000 AI workplace conversations to learn how AI is reshaping marketing and sales roles. Here’s what the data shows. The post Which Marketing Jobs Are Most Affected by AI? appeared first on Search Engine Journal.
I like the marketing funnel. It’s a great analogy, and has served me well for years. I *STILL* think it works reasonably well as a way to describe how businesses experience the various points at which they engage/interact with users before they become customers. But, we cannot bury our heads in the sand and pretend it’s a reasonable way to…
Google says images styled with CSS won’t be indexed in Image Search, advising developers to use HTML tags for important visuals. The post Google Warns: CSS Background Images Aren’t Indexed appeared first on Search Engine Journal.
Marketers, it’s time to get revenue-focused!
If you’ve been following the evolution of ChatGPT, you’ve likely seen the hype around custom GPTs. They’re tailored AI assistants trained on your business’s own content, data, and processes. But what does that actually look like in a modern B2B marketing team?
Podcast consumption has reached new heights in 2025, with 55% of Americans now listening monthly and 40% tuning in weekly, according to Edison Research‘s latest “The Podcast Consumer 2025” report. The data highlights a medium that has firmly established itself in the mainstream media environment, experiencing explosive growth in both audience size and engagement met
As we clamor to optimize for AI search visibility, I’ve seen suggestions that we should update pages more frequently to boost their chance of being cited. To test the theory, we used data from Ahrefs Brand Radar to extract 16.975…Read more ›
The gap between traditional SEO and AI-first search is growing. Duane Forrester shows what to cut, what to keep, and what to start doing. The post The SEO Industry Is Teaching The Wrong Skills appeared first on Search Engine Journal.
In the good ol’ days of blogging, traffic was the main goal, and it was relatively easy to get. Now, especially for ecommerce blogs, it’s getting harder to stay visible. The number of Google searches that end with a click is slowly decreasing, while the number of searches that end with no clicks has increased. … The post 7 Ecommerce Blog Examples + What You Can Lear
Ever found yourself caught in the middle of a review management disaster? Brands and businesses, big or small […] The post Review Management Mistakes: Horror Stories and How to Fix Them appeared first on SocialPilot.