Discover how AstraZeneca built a thriving, authentic employee advocacy program in a highly regulated industry, as Agata Qanadilo shares a practical roadmap for balancing creativity with compliance. The post How AstraZeneca Built Employee Advocacy in a Regulated Industry (with Agata Qanadilo) first appeared on DSMN8.
Running PPC campaigns can quickly become expensive and confusing. Many marketers struggle to prove what’s really working and what’s wasting budget. Creating detailed reports from multiple ad platforms often takes hours every week. A smart PPC report template solves this problem. It pulls your campaign data into one clear, easy-to-read view. The post PPC Report Templ
HubSpot vs. Salesforce Pricing 2025: The Real Cost for Mid-Market Companies If you are a mid-market operator or finance leader, you are likely facing the classic CRM dilemma.
LG Ad Solutions announces 60% year-over-year increase in advertisers using smart TV home screen placements as viewers spend 10 minutes browsing.
DoubleVerify surveyed 22,000 consumers and 1,970 marketers across 21 countries, finding 65% of advertisers express brand suitability concerns in walled gardens.
Google Ads adds original conversion value metric showing raw conversion data before value rule adjustments, improving transparency for advertisers analyzing campaign performance.
The Bangkok Post partners with Taboola to implement DeeperDive AI answer engine directly on its site, marking first Southeast Asian deployment on Nov 18.
Magnite introduces Live Scheduler, an industry-first tool for media owners and advertisers to plan, activate, and measure ads around live streaming events starting November 18, 2025.
Generating high-quality leads can be a daunting task without a proper set of tools and without a structure. It's one of the biggest goals for most B2B companies today. In this competitive landscape, every brand is fighting for attention and trust. Your goal should be to find the smartest, most cost-effective ways to reach decision-makers quickly. The post How to Use
Media planners and buyers hope to learn how to better target investments by scrying shifting search habits.
Adopting generative AI and synthetic audiences, Kind North America's marketing overhaul is cutting creative time and shifting agencies into strategic partners.
Godwin, general manager of AWS Certifications at Amazon Web Services, has some insight on how certifications are bridging the skills gap.
Marketers learned early that partnering with Amazon meant buying media from a company that not only set the marketplace’s rules but also stocked the shelves.
GEO is not about hacks. It’s about whether SEO leaders can drive ontology and consistency across the enterprise before someone else does.
Amazon announced 50+ technical upgrades to Rufus on November 18, 2025, adding account memory, automatic purchasing, price alerts, and visual search features.
Amazon reports 250 million Rufus users this year as platform expands AI features including Buy for Me, Lens Live, and personalized recommendations across mobile apps.
You've already created the content. Your blog posts contain insights, strategies, and information your audience values. The question isn't whether to share that content with your email list—it's how to do it without rewriting everything from scratch. Your blog content represents hours of research, writing, and editing. Why let it reach only the portion of your audie
Coming up with strong lead generation ideas isn’t always easy. I’ve found myself putting it off more than once — not because it’s not important, but because it often feels like a hit-or-miss.
Use these blog ideas to inspire your next post and find out how to generate more ideas for your site.
We’re excited to announce our latest feature, the “holy grail” of B2B marketing data: the Audience Reach Report. For the first time, you can get a clear, data-backed answer to one of the biggest questions in marketing: \"Are our efforts actually reaching our target accounts?\"This is a brand new, hotly requested report built for B2B marketers running sophisticated A
Cloudflare's Q3 2025 browser data reveals Chrome gaining ground while emerging privacy-focused browsers show modest growth across mobile and desktop platforms.
[Survey] Should you play it safe in 2026? Marketers in 2025 went for quicker turnarounds and more predictable wins.
Unlock the power of local search to attract more customers. Elevate your marketing strategy with effective local search techniques. The post From Listings to Loyalty: The New Role of Local Search in Customer Experience appeared first on Search Engine Journal.
Publishers and brands are using AI to create a copy of audience behavior patterns to conduct market research faster and cheaper.
The longstanding divide between marketing and communications is eroding -- not with a bang but with a slow, steady merging of responsibilities.
The EC’s Digital Omnibus could redefine data rules — and shift power in digital advertising.
“Consistency is key” — a well-known mantra that’s especially relevant to social media, meaning posting content regularly. Posting […] The post How Often To Post on Social Media: Finding Your Perfect Frequency appeared first on SocialPilot.
Even when you’ve got the right parts — a great product, a passionate team, a clear audience — one ingredient out of balance can ruin the result. When marketing feels hard, it’s rarely a creativity problem. It’s a strategy and positioning problem. Marketing isn’t one secret ingredient. It’s how all the ingredients work together. The classic 4Ps — Product, Price, Plac
Most SEO reports go unread. Or, worse — they get skimmed, misunderstood, and ignored. But knowing how to create an SEO report that demands attention can change everything. It’s not just a performance recap. It’s a strategic tool that helps you build trust with decision-makers.
Some people research for weeks before they buy. Others make up their mind in seconds. Great salespeople recognize the patterns and adapt to each type... The post What Are the 4 Types of Buyers and How To Sell Each One appeared first on The Daily Egg.