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Meta expands AI video feed, TikTok launches new AI tools, Threads puts a stop to doom scrolling, and more social media news.

The brilliant strategy used by Nespresso, HP, Nike and others.

You’ve invested months in your B2B SEO strategy. Your organic traffic is climbing. Your rankings look solid. But here’s the harsh reality: your pipeline remains stubbornly flat. The post Why Isn’t Your B2B SEO Driving Qualified Leads and Real Pipeline Growth? appeared first on CausalFunnel.

We caught up with Ravichandran at the recent Webex One convention in San Diego to learn about her philosophy on thriving in the AI era.

Referral traffic from ChatGPT converts far worse than traditional marketing channels such as Google Search, email and affiliate links, report.

Running a successful dental practice requires more than fluoride, free toothbrushes, and clinical expertise.

Higher education institutions face unique communication challenges in 2025. Between recruiting prospective students, engaging current learners, maintaining alumni relationships, and coordinating with faculty, colleges and universities need robust email marketing solutions that can handle complex, multi-audience campaigns while delivering personalized experiences at

Reading Time: 15 minutesThere’s a small corner in every app that quietly shapes whether a customer stays or drifts away: in-app messaging. It’s the channel that speaks when emails go unread and push notifications get swiped aside. Sometimes, it’s a gentle reminder, sometimes a nudge to finish what they started, and sometimes just the right bit of help at the […] The

Gone are the days when brand reputation was an unseen, unknowable force floating in the marketing ether. Now, brand health tracking is a reliable Read more... The post Brand health tracking: Metrics, tools and best practices for 2025 appeared first on Sprout Social.

Pinterest's journey mapping aims to identify what you want before you even know it.

Search has splintered. B2B buyers don’t simply “Google it” anymore. Now, they ask questions everywhere: AI assistants, supplier marketplaces, Slack groups, and voice interfaces all compete to interpret intent. That means visibility isn’t about showing up in one place. It’s about being understood across many. For B2B marketers under pressure to prove results, that’s

Aquila integrates Samba TV streaming data with Google, Meta, Amazon, and TikTok platforms to deliver advertiser-owned cross-platform measurement launching 2026.

Taboola partners with Paramount to extend connected TV advertising impact across open web, introducing Performance Multiplier solution for small business marketers.

The reality is all businesses need a social media crisis communication plan. Because social media meltdowns, pile-ons and controversies aren’t just reserved for the Read more... The post How to create a social media crisis communication plan appeared first on Sprout Social.

Modern marketing runs on data. Customers expect brands to know who they are, anticipate what they need, and deliver relevant experiences at the right moment. But that’s only possible when marketers and data teams can unify, understand, and act on their data seamlessly. That’s why Insider is proud to announce its newest integration with Snowflake’s […]

What's a good conversion rate? It depends on your industry and where you're advertising, but we've got the data in this complete conversion rate benchmarks breakdown! The post Conversion Rate Benchmarks for YOUR Industry (Exclusive Data!) appeared first on WordStream.

Yelp's October 21, 2025 product release introduces conversational search, automated business communications, and augmented reality menu scanning across more than 35 features aimed at streamlining local business discovery.

The Brevo email marketing platform tends to draw praise from small and medium businesses for its affordability and ease of use. Meanwhile, its competitor, Klaviyo, has ecommerce-focused features that make it popular with online store owners. At EmailTooltester, we know Brevo very well because we regularly use it for our email newsletter. But with Klaviyo […] Der Bei

Inside the latest PPC Trends ebook: how marketers are redefining control, measurement, and creative in an era of platform-driven automation. The post PPC Trends 2026: AI, Automation, And The Fight For Visibility appeared first on Search Engine Journal.

We surveyed 1,000 U.S. consumers, revealing what drives them to open, engage with, or unsubscribe from holiday emails. The post Avoid These 5 Holiday Email Mistakes That Drive Consumers Away appeared first on Litmus.

Are you still manually tracking high-intent prospects, crafting individual emails, and waiting days for a response? The modern sales landscape moves too fast for antiquated, manual outreach. Every hour spent tracking leads in a spreadsheet is lost to a competitor who has already automated their follow-up.

Last-click attribution overlooks key interactions that influence B2B buying decisions. Explore other attribution models to understand how various channels contribute to conversions and ROI. Read more. Read the full article at MarketingProfs

You may craft the perfect headline, but Google often has the final word. The Google leak reveals what’s really going on. The post How And Why Google Rewrites Your Hard-Earned Headlines appeared first on Search Engine Journal.

When organizations embed search into their infrastructure, they convert customer intent into a measurable growth engine. The post SEO Is Not A Tactic. It’s Infrastructure For Growth appeared first on Search Engine Journal.

Despite years of investment, martech has failed to deliver on its promise—AI offers a rare chance to rebuild it as a true growth driver. The post From tech tangle to growth engine, martech gets a do-over appeared first on MarTech.

B2B CDPs unify fragmented data, reveal buying group behavior and turn sales and marketing into one revenue engine. Here’s what makes them indispensable. The post 5 ways a B2B CDP transforms your marketing and sales alignment appeared first on MarTech.

The message from this month’s SEO Update is clear: AI and data accuracy are reshaping how we plan, optimize, and measure SEO. This is not just a slate of updates, but a signal to rethink impressions, content creation, and tooling so you stay effective. Chris Scott, Yoast’s Senior Marketing Manager, hosted the session. Alex Moss […] The post A recap of the October 20

Your Google Business Profile Is the Secret to Local SEO written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this solo episode of the Duct Tape Marketing Podcast, John Jantsch shares why it’s time for every business—especially local businesses—to rethink their approach to “rented land” platforms like Google Business Profil

Creator marketing has transformed from a tactical channel into a strategic business imperative, with brand safety emerging as the foundation for sustainable growth, according to a new report from CreatorIQ. The research – based on responses from 1,723 participants across 17+ industries (747 brands, 676 agencies, 300 creators, 9+ regions) – reveals how organizations

The post PPC survival guide: 7 Myths that could cost you in 2026 appeared first on Adthena.