#OMP!

Pinterest and Retail Week survey reveals 52% of UK consumers struggle to articulate needs, prompting platform's AI-powered visual discovery approach announced November 11, 2025.

Pinterest integrates Epsilon Clean Room technology for direct audience activation, offering 3-day faster delivery and 5-15% higher match rates for US, UK, and France advertisers.

Amazon Ads extends conversion path reporting to 29 countries after January 2025 beta, tracking 30-day customer journeys across sponsored ads and DSP formats.

Attribution in the modern marketing age can be confusing. But the pressure on marketing teams to “prove what’s working” never goes away. Traditionally, marketers had certain data we could always rely on, but the data pool we can pull from seems to be growing and shrinking at the same time. Between privacy constraints, zero-click searches, […]

Instagram has always been the beating heart of the creator economy. It’s where more than 65 million influencers found their first real stage and remains one of the most-used and most integral platform for brands and agencies., 2

Just a few years ago, AI in influencer marketing was one way for forward-thinking brands to find an edge. Today, it’s the entry ticket: Nearly 95% of brands surveyed now use AI in some form across their marketing programs.

Microsoft Advertising Platform expands Copilot capabilities with image animation for video creation and performance comparison analysis on November 17, 2025.

Google AdSense implements Global Privacy Control for Delaware and Oregon users, triggering Restricted Data Processing mode starting November 17, 2025.

Newly revealed data exposes how little traffic ChatGPT drives to publishers. Spoiler alert: The gap between visibility and clicks is huge.

Don’t assume you know how your audience sees you. Use social intelligence, like sentiment analysis, to move beyond assumptions and understand how people really Read more... The post How to audit your brand perception using social data appeared first on Sprout Social.

If you’re in charge of driving qualified organic traffic and sales for a large, enterprise-level website, you’ve probably realised by now that a basic SEO checklist just won’t cut it. What you really need is a strategic framework...

When it comes to modern SEO approaches, search engines have basically thrown out the playbook. Everything that got you ranked even 24 months ago? Gone. Whether it was legitimate optimization and research, or keyword cramming, cookie-cutter blog posts, those tired optimization \"hacks\"—none of it works anymore.

Overview: Make the Most of Your Breeze Credits in HubSpot in 5 Steps Audit your CRM with AI to identify incomplete, outdated, or duplicated records. Turn unstructured data into Smart Properties using Breeze-powered AI actions. Automate key workflows — summaries, categorizations, tasks, and notifications — to reduce manual work. Enable predictive intent, scoring, and

When Max Osborne talks about the power of influence, he isn’t speaking in abstractions. A former snowboarder turned data scientist, Max has built ThisThat, a London-based analytics company, into what he calls the “brand-lift authority” in influencer marketing. Founded in 2017, the company partners with more than 50 leading agencies and 250 global brands, helping […]

Many marketers too often mistake their job as stewards and amplifiers of their brand. While that isn’t necessarily wrong, it’s not their most important Read more... The post Empathy marketing is what sets the best social teams apart appeared first on Sprout Social.

See how to identify target communities, publish value-first content, and track engagement to boost visibility across search and social.

Expedia’s research reveals how emotion, authenticity and the right mix of video and human-guided content inspire traveler wanderlust and drive bookings. The post How marketers can spark traveler wanderlust with emotion, authenticity and video appeared first on MarTech.

Most marketers repurpose content, but few tap into the lesser-known tactics that unlock bigger reach and stronger organic results.

The shift to AI search is testing every brand’s technical foundation, and only those tackling SEO debt head-on will survive. The post The Technical SEO Debt That Will Destroy Your AI Visibility appeared first on Search Engine Journal.

A candid roundtable with martech leaders revealed five uncomfortable truths holding brands back — and the practical steps needed to finally move past them. The post Five truths you need to know about martech, and what to do about them appeared first on MarTech.

Many B2B teams are stuck in lead-gen mode — here’s why that’s holding them back and what it takes to make ABM work. The post Why B2B companies struggle to adopt account-based marketing — and how to fix it appeared first on MarTech.

Choosing between WordPress, Wix, and Squarespace in 2025 comes down to how much control you want, how fast you need to launch, and whether you care more about customization or convenience. All three can produce a professional site. The right pick depends on your goals. Short answer WordPress is best […] The post WordPress vs Wix vs Squarespace: Which Is the Best? ap

No one wants to see great campaigns stall or strong intent signals go cold.But siloed data that’s disconnected from your tech stack makes reaching the right accounts at the right time impossible.It slows you down so much that by the time you're ready to act, the opportunity passes.Those accounts you’ve worked so hard to win shouldn’t slip into your competitors’ hand

Uncover which brands are rising, falling, and holding steady in AI search platforms – and get tactics to protect and grow your visibility.

Uncover which brands are rising, falling, and holding steady in AI search platforms – and get tactics to protect and grow your visibility. The post AI Visibility Index: What three months of data reveals appeared first on MarTech.

We have seen a clear decline in LLM referral traffic over recent months, especially from ChatGPT, and this trend lines up with the release of GPT-5. Many senior marketers are asking why GPT-5 seems to send fewer clicks to websites than GPT-4.5. The answer is simple. GPT-5 gives people more complete answers inside the chat, […] The post Why GPT-5 Sends Less Traffic t

The content that performs well in search is evolving. Here are the content formats that search and AI platforms love right now. The post The New Content Formats Winning in AI Search appeared first on WordStream.

GEO is the practice of optimizing content to appear in AI-powered search engines like ChatGPT and Google.

The post How to create, schedule, and post LinkedIn carousels in 2025 appeared first on SocialBee. The post How to create, schedule, and post LinkedIn carousels in 2025 appeared first on SocialBee.

Introduction Everyone wants to know what they can do to increase their brand’s visibility in AI-assisted search. So, the SALT team conducted research to see if traditional SEO ranking signals had any impact on brand mentions in AI responses. AI search is disrupting traditional SEO. Success is no longer as simple as ranking on page […] The post Backlinks Aren’t Dead…