#OMP!

Surfacing the best in online marketing

Online marketing articles

Retail sales grow 5% in october as consumers prepare for holidays

October retail sales increased 0.6% month-over-month and 5% year-over-year, showing momentum ahead of the 2025 holiday season when spending should exceed $1 trillion.

11/11 meaning in numerology, and how lifestyle brands can use it for marketing magic!

Learn what 11/11 means in numerology and how lifestyle brands can harness this “manifestation portal” for meaningful, high-engagement social media content, marketing campaigns, and storytelling moments.

96.98% of clicks happen in the top 10 search results

To find out, we analysed 458 billion clicks and 17 trillion impressions from Google Search Console. Our findings are a good reminder: page one is where the overwhelming majority of clicks and impressions happen. In August 2025, 96.98% of desktop…Read more ›

Black Friday 2025: The affiliate PPC compliance playbook by Bluepear

Protect your Black Friday revenue: spot and prevent coupon fraud, monitor brand bidding and secure your affiliate traffic before losing budget.

Reddit keyword research: How to find hidden SEO opportunities

Using Reddit for keyword research lets you find relevant terms to use on your site. See how to do it.

5 pillar page examples & why they work

Find out why these 5 pillar page examples rank for keywords, get organic traffic, and engage visitors.

Google ranking factors and how to optimize for them

Key Google ranking factors include content quality, linking domain variety, and page experience elements.

How Brands can win in the age of #Frugalliving

In this piece, Thibault la Droitte delves into the recent #frugalliving trend driven by a new generation of highly engaged, financially savvy consumers.

News SEO guide: How to optimize news articles for search

Learn how to optimize news articles for Google News, Google Search, and LLMs to drive more site traffic.

Future of tv briefing: YouTube’s dynamic brand insertions could unlock the upfront market for creators

This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026.

Indie agencies focus on optimizing media and creative using AI to pick up more clients

Media agencies have sped up their AI abilities to apply marketing mix modeling to media campaigns. And it’s spilling over to creative too.

Rewiring martech: From cost center to growth engine

No description available.

How our PPC Agency increased ROAS from 0.93 to 2.67 in 2 months

As an e-commerce business, choosing the right PPC Agency will be the deciding factor between flat sales and exponential growth. Honeylux, a Canadian premium silk accessories brand, came to us needing a data-driven approach to reach high-value audiences online. By implementing advanced targeting strategies, smart bidding, and ad copy refinement, our team was able to

Content marketing tactics: What high-performing pieces have in common

Think back to your last Google query. Of all the search results that appeared, you probably clicked on a few pages, maybe three […] The post Content Marketing Tactics: What High-Performing Pieces Have in Common appeared first on Bliss.

Google’s new AI tool touts creating optimized content in a scalable way

Google recently promoted one of its new AI tools named Opal and the language used has SEOs and content creators scratching their heads.

Meta projected $16B from scam ads, internal docs show

Meta’s internal documents indicate the company projected $16 billion in revenue from ads for scams and banned goods, creating competition for legitimate advertisers. The post Meta Projected $16B From Scam Ads, Internal Docs Show appeared first on Search Engine Journal.

Snapchat shares data into evolving grocery shopping trends

Despite tougher economic conditions, grocery marketers can align with some key shopping trends.

TikTok partners with iHeartRadio to help creators branch into audio

The pair will launch the TikTok Podcast Network, which will feature up to 25 creator-led shows.

Starting a new business? Here are the AI tools I would use when building from scratch

Building a business has never been easier, but the landscape is also more competitive. The difference between success and failure often comes down to how quickly you can execute. You need to understand your market and know how to scale your operations. AI tools can help you get off the ground.

Your step-by-step guide to TikTok affiliate marketing

TikTok marketing hasn’t just reshaped social media—it’s redefined how marketers think about influence. TikTok has been driving explosive, creator-led growth since hitting the US Read more... The post Your step-by-step guide to TikTok affiliate marketing appeared first on Sprout Social.

The complete Black Friday Marketing & Advertising Toolkit (+Free Template!)

Find out how your business can capitalize on Black Friday with these ideas, tips, template, and more. The post The Complete Black Friday Marketing & Advertising Toolkit (+Free Template!) appeared first on WordStream.

Why CX can't be a project: Build seamless experiences into the DNA of your business

Modern CX success depends on eliminating friction and applying AI strategically to scale. Learn how to balance automation and fundamentals to build seamless customer experiences that drive growth. Read more. Read the full article at MarketingProfs

What are sales playbooks, and how do I set them up?

If your top-performing salesperson were to leave your company tomorrow, would your entire sales process walk out the door with them? Would you lose the invisible map that guides you to your biggest deals? Is your sales strategy repeatable? This isn't a hypothetical question—it's a direct challenge to the scalability of your business. If you find yourself struggling

8 winning holiday marketing strategies for 2025

The holiday shopping frenzy isn’t confined to crowded malls. It’s happening online, and social media is the storefront. The Q4 2025 Sprout Social Pulse Read more... The post 8 winning holiday marketing strategies for 2025 appeared first on Sprout Social.

How to use YouTube ads to drive B2B conversions

Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance and conversions.

The impact of AI mode on SEO – analysis of 10 studies

What do AI Mode studies really say about search behavior, visibility, and brand trust? Kevin Indig separates fact from hype in this research-driven breakdown. The post The Impact Of AI Mode On SEO – Analysis Of 10 Studies appeared first on Search Engine Journal.

Google’s Privacy Sandbox: What you needed to know, before its demise

Given the saga of third-party cookies, Google's shutdown of Privacy Sandbox last week was inevitable.. The post Google’s Privacy Sandbox: What you needed to know, before its demise appeared first on MarTech.

TikTok sweet spot: new study shows 2-5 weekly posts maximize viewing efficiency

Social media management platform Buffer’s analysis of 11.4 million TikTok posts reveals that posting two to five times weekly delivers the most efficient gains in viewership, challenging conventional wisdom about optimal posting frequency on the platform, per Search Engine Journal. Buffer examined data from more than 150,000 TikTok accounts using fixed-effects regre

Singapore digital landscape reveals key shifts in consumer marketing engagement

Singapore’s position as a global digital leader is creating distinctive patterns in consumer engagement across marketing channels, according to comprehensive research from AnyMind Group. The “Singapore Digital Landscape 2025” report reveals critical insights into how brands can effectively navigate one of the world’s most connected markets. Singapore ranks second wo

YouTube shopping ecosystem: New report reveals what drives consumer purchases

Shopping is no longer confined to malls or marketplaces – it now thrives in the same feeds where people watch their favorite creators. YouTube’s latest Culture & Trends Report, “YouTube Shopping: The Evolving World of Shopping on YouTube,” shows just how central the platform has become to discovery and purchase. With Gen Z leading the […]