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Online marketing articles

Open-source tool automates high-volume image cropping for advertisers

Developer releases Python tool combining YOLO, DETR, and RT-DETR object detection models to process thousands of advertising images without human intervention.

8 top benefits of Google reviews for business growth

Whether someone’s searching for a new gym, choosing a daycare, or comparing dentists, online reviews are now a […] The post 8 Top Benefits of Google Reviews for Business Growth appeared first on SocialPilot.

Agencies are racing to offer zero-click analysis tools, but monetizing them isn’t easy

Marketing services companies are rushing to answer clients' zero-click queries. The jury's out on whether clients will pay for those answers, however.

Influencer partnerships expand, though unevenly across the creator economy

The result is a creator economy caught between maturity and hesitation -- growing up fast but not all at once.

Adding context to your Search Console data with custom annotations

We're always looking for new ways to help you understand your data and make smarter decisions when it comes to Google Search. That's why we're happy to announce a new feature within the Search Console performance reports: Custom annotations. This feature is designed to empower you to add your own contextual notes directly to your performance charts. Think of it as a

Social media audience analysis: Understand & reach the right people

Creating great content is one thing, and making sure it reaches the right people is another. With over […] The post Social Media Audience Analysis: Understand & Reach the Right People appeared first on SocialPilot.

High-performing social media content strategy (2025)

As of February 2025, 5.24 billion people—nearly 64% of the global population—are active on social media.

Spotify launches AI-powered audiobook summaries to reduce listening friction

Streaming platform introduces Audiobook Recaps on November 13, delivering tailored summaries for listeners without requiring narrator consent or creative input.

Digital accessibility drives business growth as AI adoption accelerates

Research reveals 75% of organizations link digital accessibility to improved revenue while 82% now incorporate AI tools into accessibility strategies.

Microsoft Clarity highlights five analytics strategies for Black Friday

Real-time monitoring, heatmaps, funnel tracking, segmentation, and campaign comparison features address e-commerce challenges during peak shopping period.

Google expands shipping policy options for online merchants

Google introduces new Search Console configuration and structured data markup for merchants to share shipping policies without Merchant Center accounts.

My exact 7-step framework for brand SEO (with templates)

Here’s your brand SEO playbook for getting seen, trusted, and chosen in the future of AI-powered search.

AI marketing campaigns only a bot could launch & which tools pitch the best ones

At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely, brands started getting it. Now I’m seeing AI-driven campaigns that feel alive; they’re innovative, tailored, and sometimes so smart, you’d swear they were made by humans.

EU clarifies boundary between influence and manipulation under AI act

The European Commission released guidelines distinguishing persuasion from manipulation in artificial intelligence systems as compliance requirements take effect.

Apple mini apps program breaks commission model with embedded distribution

Apple's Mini Apps Partner Program introduces 85% revenue share and embedded distribution, fundamentally differing from standard 30% App Store commission structure, according to entrepreneur Greg Isenberg.

India launches comprehensive data protection rules with consent managers

India's Ministry of Electronics published Digital Personal Data Protection Rules 2025 on November 13, establishing consent frameworks and compliance timelines.

Firefox cuts fingerprinting trackability in half with new protections

Mozilla Firefox 145 introduces comprehensive anti-fingerprinting defenses that reduce user trackability by 50% across private browsing sessions.

Automations that sell while you sleep: building high-impact email flows

If your email workflows are driving less than 70 percent of your total email revenue, you’re leaving money on the table. Automated email workflows meet your customer in the moment. When someone browses a product, adds something to their cart, or signs up for your list, they’re giving you a signal. And, if done right, […]

Teads reports 10-15% pageview decline as AI reshapes publisher economics

Teads Q3 earnings reveal publishers losing 10-15% of pageviews while CTV grows 40% year-over-year, highlighting shift away from traditional web traffic monetization.

Europe proposes machine-readable consent signals for GDPR compliance

European Commission amendments would require websites and apps to recognize browser-based consent preferences after six-month transition period, except news media.

Most companies still pilot AI programs despite widespread adoption

McKinsey's November 2025 report reveals 88% of organizations use AI regularly, but only one-third have scaled implementations beyond experimental phases.

UK website traffic growth collapses 86% since Google AI search rollout

New research shows organic traffic growth dropped from 26.3% to 3.7% across 16 UK sectors after Google launched AI Overviews and AI Mode, with hospitality facing worst impact.

Google Shopping smart cropping distorts product images without opt-out option

Retailers discover hidden backend setting automatically crops Shopping images into unusable fragments, requiring Google support contact to disable feature.

The creator-first holiday marketing guide for brands

New research reveals what creators need to deliver their best work.

Data: Translated sites see 327% more visibility in AI overviews

Learn how translated sites can boost SEO effectiveness. Discover the benefits of multilingual visibility in AI Overviews. The post Data: Translated Sites See 327% More Visibility in AI Overviews appeared first on Search Engine Journal.

Google exact match degradation expands to semantically unrelated terms

Advertiser documentation shows exact match keywords including \"hypoallergenic\" triggering ads for searches without hypoallergenic terms, questioning targeting precision.

The business behind Clae: Mādin’s Nick Valenti on what makes creator brands break through

Influencers aren’t just selling products anymore. They’re building companies anchored in culture, lifestyle, and community. In the past year alone, several creator-founded brands have shown how personal identity can drive commercial momentum. Mikayla Nogueira’s POV Beauty reportedly made $1 million in eight minutes. Kai Cenat’s personal-care line, TONE, hit seven fi

Pro League Network banks on creators to turn viral sports into a global media business

When Bill Yucatonis and Mike Salvaris launched Pro League Network (PLN) in 2022, they were chasing a question that continues to rattle the media business: What if live competition were designed for the algorithm rather than television? Three years later, the New York-based studio has grown into a hybrid of sports media network, Intellectual Property […]

The quiet positioning mistakes that kill growth

Misaligned messaging breaks trust fast. Dropbox shows how disciplined positioning scales. Here’s how to fix your internal signals. The post The quiet positioning mistakes that kill growth appeared first on MarTech.

How to use TikTok for business success in 2026

TikTok marketing is one of the most effective ways to grow your brand in 2026. The app’s creative format and viral potential give brands Read more... The post How to use TikTok for business success in 2026 appeared first on Sprout Social.