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Online marketing articles

Startup Gaggl champions ‘creator-hosted tv’ to bring Gen Z back to watching together

Greg Miall has spent his career building media businesses through every major shift in how people watch, share, and connect. After leading global partnerships at Yahoo and overseeing digital ventures for Europe’s Antenna Group, he came to a realization that would set the foundation for his next chapter: traditional advertising still built brands better than […]

Kale CEO Isha Patel on turning superfans into a scalable marketing force

What if the most powerful marketers for a brand aren’t influencers, but its everyday fans? That question guided Isha Patel, co-founder and CEO of Kale, as she set out to reimagine how brands measure and reward social influence. A former senior product manager at LinkedIn, Isha helped launch video, creative tools, and Stories to more […]

Solving the equation between brands and creators: Algebra Media’s direct-response model

David Keller founded Algebra Media in 2017 when influencer marketing was entering a noisy adolescence. Networks were consolidating, creators were learning the language of Cost Per Mile (CPM), and brands were struggling to translate engagement into sales. David, who had watched the first multichannel networks rise and fall, saw an opening for something simpler: a […]

Swiss agency Kingfluencers looks beyond likes as Gregor Doser pushes for measurable impact

When Gregor Doser joined Kingfluencers as Chief Commercial Officer, he saw a rare opportunity to unite two worlds he knew intimately: technology and storytelling. After more than a decade leading digital transformation at Google Switzerland, including YouTube’s local market strategy, Gregor joined the Swiss influencer marketing agency to help push the industry towar

AI Update, November 14, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs

5 SEO truths that cut through the AI noise

Discover the data-backed insights that show where SEO efforts actually pay off as Google weaves more AI into search.

SEO Pulse: AI Shopping, GPT-5.1 & EU Pressure On Google

The Pulse covers the latest from Google and Open AI and the EU investigation into Google's site reputation abuse enforcement The post SEO Pulse: AI Shopping, GPT-5.1 & EU Pressure On Google appeared first on Search Engine Journal.

PPC pulse: PMax expands, clarity now mandatory & AI max data debate

This week’s PPC Pulse highlights Google’s PMax expansion, Microsoft’s Clarity requirement, and rising scrutiny around AI Max results. The post PPC Pulse: PMax Expands, Clarity Now Mandatory & AI Max Data Debate appeared first on Search Engine Journal.

InfoSum launches Beacons for cross-cloud data collaboration

InfoSum introduces Beacons on November 12, enabling AI-ready data collaboration across AWS, Google Cloud, and Azure with vector-based matching and real-time insights.

The end of the web? Goodbye HTML, hello AIDI!

Why the web as we know it may fade and what AI, personal agents, and data interfaces mean for publishers, SEO, and commerce.

How to make Search Console work harder for you

Harry Clarkson-Bennett reveals how to turn Google Search Console’s constraints into enterprise-level SEO advantages through smarter property segmentation. The post How To Make Search Console Work Harder For You appeared first on Search Engine Journal.

Why your martech still feels like a cost center — and how AI changes that

Years of investment haven’t delivered the transformation marketers expected. AI is forcing teams to confront the gaps holding martech back. The post Why your martech still feels like a cost center — and how AI changes that appeared first on MarTech.

Beehiiv expands beyond newsletters with digital products and zero commission

Newsletter platform introduces digital products marketplace, AI website builder, native podcasting, and zero-fee commerce in November 2025 release event.

German association releases influencer marketing landscape for 2025

BVDW publishes first comprehensive market overview of Germany's influencer marketing and content creation ecosystem on November 13, 2025, categorizing agencies and platforms.

Google Ads cuts incorrect suspensions by 80% with AI improvements

Google deployed AI enhancements to reduce wrong account suspensions by over 80%, resolve appeals 70% faster, and handle 99% of cases within 24 hours as of November 13, 2025.

Spanish fashion brands dominate Gen Z marketing, IAB Spain study reveals

IAB Spain and Mazinn's third annual study shows 65% of top brands connecting with Gen Z are Spanish fashion companies, with authenticity and aesthetic appeal driving engagement in November 2025.

It’s not either SEO or AI search – your strategy needs both by Semrush Enterprise

See how Google Search and AI platforms like ChatGPT reshape discovery, and learn how to track, optimize and convert customers across both.

Is Google About To Go Full AI Mode?

Google’s upcoming shift to default AI Mode marks a turning point for SEO, forcing brands to optimize for AI citations, brand authority, and multi-platform presence. The post Is Google About To Go Full AI Mode? appeared first on Search Engine Journal.

AI SEO tips: How to earn citations & mentions in AI search

Learn 7 AI SEO techniques to earn visibility in LLMs + how to track it.

SEO vs. AI search: Why it’s not either/or

See how Google Search and AI platforms like ChatGPT reshape discovery, and learn how to track, optimize and convert customers across both. The post SEO vs. AI Search: Why It’s Not Either/Or appeared first on MarTech.

The 11 best LinkedIn schedulers (and how to pick one)

The post The 11 best LinkedIn schedulers (and how to pick one) appeared first on SocialBee. The post The 11 best LinkedIn schedulers (and how to pick one) appeared first on SocialBee.

12 best AI tools for PR (Public relations) to try in 2026

Discover the best 12 AI tools for PR in 2026 and choose the one (or two) that best fits your needs! The post 12 Best AI Tools for PR (Public Relations) to Try in 2026 first appeared on Brand24.

8 best dentist review sites to look at in 2026

Want more patients to find and trust your dental practice? Then, it’s time to show up where they […] The post 8 Best Dentist Review Sites to Look at in 2026 appeared first on SocialPilot.

How to use Instagram collab posts (+6 collaboration ideas)

Instagram Collab posts are one of the coolest ways to grow your reach, without paid ads or boosting […] The post How to Use Instagram Collab Posts (+6 Collaboration Ideas) appeared first on SocialPilot.

Forbes launches dynamic AI paywall as it ramps up post-search commercial diversification plans

For the latest Inside the publisher C-Suite series, Digiday spoke to Forbes CEO Sherry Phillips on its AI-era playbook, starting with its AI-powered dynamic paywall to new creator-led commercial opportunities.

Future of marketing briefing: The agentic turn inside programmatic advertising

The arrival of the Agentic RTB Framework this week lands as this week lands as the third agentic standard in under a month.

Google lowers incrementality testing threshold to $5,000 for advertisers

Google reduces minimum spend for incrementality experiments from $100,000 to $5,000 on November 11, improving statistical models and reporting speed for advertisers.

3 common mistakes to avoid when investing in AI search

Avoid common AI search SEO mistakes. Align goals, metrics & strategy to optimize effectively for LLM-driven search.

Which web hosting plan do I actually need? A plain-english guide for first-timers

Picking web hosting should not feel like learning a new language. You can make a confident choice in minutes by matching your situation to the right plan type, then following a simple setup and upgrade path. This plain English guide for first-timers is here to help you decide what is […] The post Which Web Hosting Plan Do I Actually Need? A Plain-English Guide for F

4 pillars for social selling

4 Pillars for Social Selling written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Lorenzo Johnson, Director of Revenue Management and partner at Socially In, a leading US-based social media agency. As a LinkedIn Learning instructor and expert in B2B s