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Reading Time: 21 minutesYou may have had it with Oracle Responsys’ clunky modules, limited channels, and extra charges for features that should be standard. Legacy systems, right? Or you may have got wind of these issues from your fellow B2C marketers. Either way, you’re on the lookout for Oracle Responsys competitors. Period. The good news? The world is […] The pos

It’s time to upgrade your marketing efforts with AI tools.

See why Google Ads conversion tracking is so important for your business's strategy, and get steps and tips to help you start tracking. The post How to Set Up Google Ads Conversion Tracking in 5 Steps appeared first on WordStream.

Influencer marketing has always thrived on intuition. Marketers would traditionally base their decisions on gut feelings about who might resonate, what might perform, and where attention might be directed. For years, that approach worked. Reach and engagement were simple signals, and instinct was often good enough.

Two weeks before launch, a fashion brand faces a problem.

Simple pricing strategy when the penny disappears from your till.

Are you still wrestling with spreadsheets or static customer relationship management (CRM) platforms that feel more like data graveyards than growth engines? As a business focused on scaling, your time and budget are your most valuable assets. Why accept technology that's fragmented, clunky, or simply unable to keep pace with your growth trajectory?

The era of post-COVID revenge travel is fading. Travelers are now approaching vacations and entertainment with more intention as they navigate a cost-conscious environment. Read more... The post Building a social media marketing strategy for travel and tourism appeared first on Sprout Social.

When Brittany Ratelle graduated from law school in 2011, few could have predicted that Instagram influencers and YouTube personalities would one day require specialized legal counsel. More than a decade later, Brittany has built a business around that very need. As founder of Ratelle Law for Creators, an intellectual property and business law firm serving […]

Ishveen Jolly is among a growing class of entrepreneurs using data to bring structure to the creator economy. As founder and CEO of OpenSponsorship, she leads a platform that connects brands with athletes and influencers through a technology-driven approach to sponsorships. Upon entering the sports sponsorship world, Ishveen saw something few others did: inefficienc

Fourth Floor is built on the premise that influencer marketing works best when creators, brands, and audiences all gain from it. Founded in 2017 by Rich Keith, the Bristol-based agency now operates across Bordeaux, Toronto, and Stockholm, running gaming and entertainment campaigns grounded in data and creativity. Rich’s path to entrepreneurship began in traditional

Discover how AI is reshaping marketing roles, automating routine work, and inspiring new team models that emphasize adaptability and creativity in an AI-powered world. Read more. Read the full article at MarketingProfs

AI search tools are reshaping visibility. Learn how Answer Engine Optimization (AEO) helps your press releases get cited, summarized, and surfaced in ChatGPT and Gemini results. Read more. Read the full article at MarketingProfs

A woman looking at her phone with an interface that shows shopping features, including a price drop notification for a purse and product listings for a backpack and boots.

FastSearch powers AI Overviews – a faster, lighter version of Search built for speed over depth. Here’s how it changes what gets seen.

When a publisher demands money for a link, Quid Pro No helps you turn the solicitation into a safer, higher-value outcome. The post The Quid Pro No Method Of Link Building appeared first on Search Engine Journal.

The llms.txt proposal aims to guide AI systems through web content, but without governance or verification, it risks repeating old SEO trust failures. The post llms.txt: The Web’s Next Great Idea, Or Its Next Spam Magnet appeared first on Search Engine Journal.

Discover how to track when LLMs mention your brand, why it matters for visibility, and what you can do to increase your presence across the AI-driven web. The post AI Mentions: How to Track & Increase Them in LLMs? first appeared on Brand24.

AI chatbots are changing how defamation spreads. Safeguarding credibility now means watching what AI says about you.

Sustainable paid media strategy begins with defending your budget from competitor intent through data-led exclusions and ROAS-based control. The post Ask A PPC: How To Protect A Budget From Competitor-Branded Terms appeared first on Search Engine Journal.

BrightEdge predicts that AI Overviews will play an important role for shopping in November through December. The post Data Shows How AI Overviews Is Ranking Shopping Keywords appeared first on Search Engine Journal.

The next wave of digital transformation is about connecting context. AI reveals the gaps between how companies store data and how customers experience it. The post AI is forcing a shift from data silos to shared customer context appeared first on MarTech.

In the rush to scale content, the smartest marketers are deciding where human creativity adds the most value. Strategy sets them apart. The post The brands winning with AI know when to use it — and when not to appeared first on MarTech.

It’s a new technical standard for running real-time bidding that focuses on efficiency.

Learn how to make your content visible, credible, and competitive in AI-driven search results. Future-proof your SEO now!

Two ways to significantly boost the success of brand mention and link building campaigns The post Overcoming Skepticism In Brand Mention And Link Building Campaigns appeared first on Search Engine Journal.

Did you know that even a one-second delay in page loading speed can cause up to 11% fewer page views? That’s right, you might have the best content strategy and a solid plan to drive traffic, but visitors won’t stay long if your site lags. Page speed is one of the biggest factors in keeping […] The post From slow to super fast: how to boost site speed the right way

Location page SEO is the process of optimizing location pages for keywords relevant to a local business.

Follow these tips to improve your local SEO and reach nearby people looking for businesses like yours.