TikTok Shop achieved $19 billion in global quarterly sales, matching eBay’s volume, according to analytics firm EchoTik. The platform’s U.S. market generated $4-4.5 billion, representing 125% growth compared to the previous quarter despite ongoing regulatory challenges. The e-commerce arm continues its expansion less than two years after launching in the U.S., with
On October 23, Meta hosted the Meta Brand Building Summit: Canada Edition in Toronto, bringing together more than 200 marketing leaders to help brands tap into culture happening on our apps, making it easier than ever to be part of the conversations that resonate with audiences. We introduced Reels Trending Ads for the first time in Canada. Reels Trending Ads allows
When I first got into email marketing nearly twenty years ago, Mailchimp was the platform all my clients used. It was affordable, friendly, and a huge step up from the clunky enterprise tools that made sending a simple newsletter a much more stressful experience than it should have been! For a long time, it felt […] Der Beitrag EmailOctopus vs Mailchimp: A Beg
Agency folk tell of over reliance on the AI's tools, and a face-value acceptance of information and data that in actuality requires human oversight to ensure accuracy
Amy Kapolnek, founder of the Fwrd Group, sheds light on the marketing strategies she advises clients to employ for the 2025 holiday season.
AI platforms like ChatGPT and Google AI Mode are driving more search activity. Some publishers are gaining visibility -- but not traffic.
Lead forms are one of the most important parts of any small business website, especially when you’re trying to grow leads from every visitor who checks out your site. If people are making it to your form but you’re seeing zero contact or follow-up, it can feel like you’re throwing away real opportunities. And it’s […] The post Why Your Lead Forms Aren’t Converting V
Nielsen research shows 90% of Australians worry about grocery prices. Income divide persists as 26% earn over $160k while one in five live on under $25k.
Meta expands AI video feed, TikTok launches new AI tools, Threads puts a stop to doom scrolling, and more social media news.
The data points marketers need to know about how social media usage is changing in the new year.
I’ll be honest: there are parts of my job that I don’t like. Writing my 500th article on content gap analysis because we found a new long-tail keyword to target. Listing out the features of 30 free SEO tools for…Read more ›
Canoes, teardrop trailers, carbon-fiber rockets, Xyla Foxlin builds them all from scratch on YouTube. With an engineer’s precision and a maker’s flair, she’s transforming raw materials into complex machines and quietly expanding who feels welcome in the workshop. Her journey to content creation began during college, where she worked at what was briefly the largest [
AnyMind Group’s “Singapore Digital Landscape 2025” report reveals that video formats consistently outperform all other media types at every stage of the consumer journey in Singapore’s highly developed digital market. This finding presents strategic implications for creators and marketers operating in the region. The study, combining proprietary platform data with c
Athletic Greens (AG1) announced a new approach to endorsement deals that redirects the spotlight from athletes to scientists, creating what may be the first-ever NIL (Name, Image, and Likeness) program for researchers in health and nutrition. This move comes as the traditional NIL market for college athletes is projected to surpass $2 billion by 2026, […]
Imagine an AI twin that runs PPC campaigns your way – optimizing and earning while you sleep. That future isn’t far off.
As Gen Z turns digital fluency and economic pressure into influence, brands are learning to meet audiences where trust and commerce converge. The post The TikTok-fueled shift B2B marketers can’t afford to ignore appeared first on MarTech.
Creative backlog slowing you down? Stop letting asset production stall your strategy. Discover how AI clears the path to campaign scale at the MarTech Conference. The post Zero to launch: AI-powered campaign creation without the creative logjam appeared first on MarTech.
Forget the hype and the horror stories. Here’s how to use MMM the right way without turning it into another attribution debate. The post Why MMM makes marketers nervous — and why you should use it anyway appeared first on MarTech.
You've built a website with Replit's AI-powered platform—now it's time to turn those visitors into subscribers. Adding email marketing lets you capture leads, build relationships, and drive sales on autopilot. Here's how to integrate a signup form and start growing your list in under 15 minutes. Why Add Email Marketing to Replit Your Replit site attracts visitors, b
I would have forgotten all about this report I co-authored with Jerome Buvat of Capgemini in 2017 if I hadn’t received an email from Sara Fonseca from Insead. She’s working on research around the shaping of organizational cultures in the context of larger digital transformations. Her inquiry centered on our report that explored the expansive gaps between executives
Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.
The CMS market is fragmenting, and platform choice now carries direct implications for scalability, SEO, and revenue growth. The post CMS Market Share Trends: Top Content Management Systems (Oct 2025) appeared first on Search Engine Journal.
Learn how to use AI for content strategy, from ideation and execution to distribution and repurposing.
Lower-funnel marketing helps you turn ready-to-buy prospects into customers. Learn how to create BOFU strategy with tactics & examples.
Vertical AI agents are the next martech power players — built to know your brand, act with context and drive real results. The post Building AI agents that move from conversation to conversion appeared first on MarTech.
Built a website with Bubble.io's no-code platform? You've got the design and functionality nailed—but without email marketing, you're missing out on your biggest revenue opportunity. Email gives you direct access to your visitors that social media never will. While Bubble.io makes it easy to build professional websites with dynamic features, adding email marketing t
Built a website with Bolt.new's AI-powered platform? Adding email marketing is your fastest path to turning casual visitors into engaged subscribers. Here's how to add professional email signup forms in minutes—no coding required. Why Add Email Marketing to Your Bolt.new Website You built a stunning AI-generated website. Now it's time to capture those visitors befor
Reading Time: 11 minutes84% of consumers prefer companies that provide a personalized experience. If consumers desire personalized experiences, why would a brand use a one-size-fits-all approach for its audience? More importantly, how can your brand deliver such tailored experiences? The answer lies in your customer segmentation strategy. With customer segmentation,
Search is evolving faster than anyone predicted as AI platforms like ChatGPT and Google’s AI Mode redefine how information is discovered.
Google's VP of Search said which kind of content gets more clicks in AI Overviews. The post Google Says What Content Gets Clicked On AI Overviews appeared first on Search Engine Journal.