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Why authority in online communities such as Reddit and Quora matters

416+ million users on Reddit weekly. 400+ million on Quora monthly. The question is do you have the right strategy to thrive in them. The post Why Authority In Online Communities Such As Reddit And Quora Matters appeared first on Search Engine Journal.

The AI visibility index: Here’s who’s winning AI search by Semrush Enterprise

Search is evolving faster than anyone predicted as AI platforms like ChatGPT and Google’s AI Mode redefine how information is discovered. The post The AI Visibility Index: Here’s who’s winning AI search appeared first on MarTech.

Australia implements world's strictest social media ban for under-16s

Australia bans social media for children under 16 starting December 10, 2025, affecting Facebook, Instagram, TikTok, YouTube, Reddit, and Kick, with platforms facing $49.5M fines.

A LinkedIn joke that went *horribly* wrong

The 5 smartest (and dumbest) growth tactics this week.

CDEP in the AI-verse: why do traditional engagement platforms fall short in the new paradigm?

Reading Time: 5 minutesIn this AI-verse we inhabit, your customers have evolved. Intelligent algorithms have trained your customers to expect experiences that anticipate their needs, remember their preferences, and predict their next move. The question isn’t whether you’re ready for AI. The real question is whether your engagement platform can deliver the AI-native

Social Media Strategy Shifts as Follower Growth Plateaus and Shares Emerge as Key Metric, Report Finds

Follower counts, long considered the gold standard of social media success, are losing relevance as shareability and reach emerge as more important indicators of brand impact in 2025, according to new research from Dash Social. The company’s latest trends report identifies a significant shift in how brands need to measure success and approach their digital […]

Sora 2 copyright calculations highlight new role for agencies as risk whisperers

Challenges to IP norms mean agencies' legal brains are in higher demand among brands.

Future of marketing briefing: L’Oréal builds the data backbone to its creator marketing

L'Oréal's is building a data layer beneath its creator economy push.

AI royalties for small and midsize publishers: collective licensing’s next big play

Don’t credit OpenAI’s ChatGPT, credit corporate LLMs – enterprise RAG is what’s creating royalty revenue for publishers.

5 questions marketers have about Sora and the synthetic social era

AI video tools like OpenAI’s Sora are edging into mainstream culture, leaving marketers with burning questions.

The Ultimate Account-Based Marketing (ABM) Tech Stack for 2025

If you’re serious about account-based marketing (ABM), then you need the right tools to execute personalised, data-driven campaigns.

4-Step Framework for Instagram Competitor Analysis [2025]

Let’s be real—Instagram isn’t the wide-open playground it used to be. Feeds are cluttered, trends are recycled overnight, […] The post 4-Step Framework for Instagram Competitor Analysis [2025] appeared first on SocialPilot.

11 Creative Ways to Use ChatGPT for Social Media

Imagine being able to create hundreds of on-brand social media posts with just a few clicks. Or coming […] The post 11 Creative Ways to Use ChatGPT for Social Media appeared first on SocialPilot.

Merging SEO and Content using your Knowledge Graph to AI-Proof Content

Here’s how SEO and content teams can build a knowledge graph to shape brand visibility in machine-led experiences. The post Merging SEO And Content Using Your Knowledge Graph To AI-Proof Content appeared first on Search Engine Journal.

2025 TikTok UK statistics: Growth, demographics & engagement

TikTok’s popularity in the UK is exploding—and it’s not just Gen Z anymore. With an increasingly diverse user base and a unique style of Read more... The post 2025 TikTok UK statistics: Growth, demographics & engagement appeared first on Sprout Social.

As YouTube Shorts reaches 200 billion views, advertisers increase their investment

In Q2 2025, Shorts averaged over 200 billion daily views, and ad dollars typically follow attention.

Mythbusted: American Eagle and Dunkin’ and the risk of ignoring cultural context in ads

American Eagle has joined the increasingly long list of brands that somehow didn’t see it coming.

6 market research strategies for marketing, insights, and PR

Market research is the process of gathering information about consumers, customers, competitors, and your industry to get a better understanding of your target audience.

6 Market Research Strategies for Marketing, Insights, and PR

Market research is the process of gathering information about consumers, customers, competitors, and your industry to get a better understanding of your target audience.

Data-driven storytelling: How analytics transforms brand creativity

Creativity and data were once considered separate domains with objectively opposite connotations – one rooted in emotion and expression, the other rooted in […] The post Data-Driven Storytelling: How Analytics Transforms Brand Creativity appeared first on Bliss.

How to generate quality gutter installation leads

Generating high-quality gutter leads requires a strategic approach that demands local market understanding. Furthermore, it also requires digital marketing expertise and proven conversion techniques. The post How to Generate Quality Gutter Installation Leads appeared first on CausalFunnel.

2025 state of email crossover recap: Breaking down our latest report

Read a recap from our State of Email report and webinar series crossover episode starring four email pros. The post 2025 State of Email Crossover Recap: Breaking Down our Latest Report appeared first on Litmus.

Winning global markets: Implementing multilingual digital strategies

What if you're leaving a significant portion of your potential market unexplored? Are your digital efforts truly reaching everyone who could benefit from your product or service, regardless of language? The internet has erased geographical borders, but language remains a crucial barrier—or opportunity. We're talking about billions of internet users who don't primari

What is affiliate marketing, and how does it fit into a digital marketing strategy?

Learn how affiliate marketing fits into your digital strategy to drive ROI, boost SEO, and scale reach, all with performance-based results. The post What Is Affiliate Marketing, and How Does It Fit Into a Digital Marketing Strategy? appeared first on Intero Digital.

Sales outreach tools: 26 Must‑haves to boost your pipeline

Struggling to get replies? Feeling the outreach grind?

Industry pioneer reveals why SEO isn’t working & what to refocus on

Shelley Walsh sits down with Bill Hunt to discuss why marketers need to unlearn outdated tactics and rethink search visibility. The post Industry Pioneer Reveals Why SEO Isn’t Working & What To Refocus On appeared first on Search Engine Journal.

Should I still invest in SEO? (Yes, but not in the old way)

Search is evolving fast, but SEO still delivers compounding returns. Why cutting back now could cost brands more than they think. The post Should I Still Invest In SEO? (Yes, But Not In The Old Way) appeared first on Search Engine Journal.

How to get the most upsells without angering your customers

Deploying the right upselling tactics during an active purchase can boost revenue, improve your brand’s reputation, and build customer trust. On the flip side, failing... The post How to Get The Most Upsells Without Angering Your Customers appeared first on The Daily Egg.

Amazon drops Google Shopping Ads: What it means for advertisers

The post Amazon drops Google Shopping Ads: What it means for advertisers appeared first on Adthena.

How to create an editorial calendar [+ free templates]

If you’re creating content without an editorial calendar you’re setting yourself up for stress, inconsistency, and missed opportunities. Been there, done that, got the “I meant to do more” t-shirt.