Every email you send generates valuable data about subscriber behavior. Understanding this performance data helps you make smarter decisions about future campaigns - which subject lines catch attention, what content drives clicks, and when your audience engages most. AWeber's Quickstats gives you everything you need to measure and improve your email performance metr
As a marketer, affiliate marketing gives you a straight line from partner to purchase. Influencer marketing, by contrast, takes the scenic route. Creators bring your product into context through a morning routine on TikTok, a long-form YouTube review, or a behind-the-scenes Instagram Story. This way, audiences encounter your brand as part of a narrative they already
This week on Earned, we explore the transformative world of creator marketing with mini interviews recorded onsite during our CreatorIQ Connect LA event. Industry experts and creators like Kate Brady from PepsiCo, Brian Manning from Wayfair, Leah Walker from Adobe, Dana Paolucci from Dove, and Amy Johnson from Wasserman discuss how storytelling and authenticity are
A brand team is staring at a spreadsheet of potential influencer partners. It features hundreds of names and thousands of data points, including followers, engagement rates, demographics, and past brand mentions. Buried somewhere in that list might be the perfect fit, but finding it is difficult. The team debates: Do they trust intuition, or spend hours combing thro
Scroll through any feed today, and creator marketing is hard to miss. A product unboxing on YouTube can sell out a niche gadget, while a single Instagram Story can spark a flood of DMs asking, “Where did you get that?”
Influence isn’t new, but it looks very different these days. Years ago, it was Michael Jordan lacing up his Nike sneakers or Britney Spears holding a Pepsi can. Today, Khaby Lame makes people laugh with a wordless TikTok, Charli D’Amelio creates dance reels for over 150 million followers, and Twitch streamers draw more viewers than some cable networks.
Google brings long-awaited brand inclusion controls gives advertisers more precise management of which brands appear in their shopping ads.
Google is lowering the cost of incrementality testing helping marketers of all sizes measure and prove the true impact of their ads.
Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more efficiently.
Google’s new Ads and Analytics Advisors, gives advertisers faster, ways to analyze data, optimize campaigns, and turn insights into immediate results.
Amazon introduces Sponsored Products video on November 11, allowing advertisers to showcase multiple product features through interactive thumbnails.
Amazon Marketing Cloud expands advertising data lookback window to 25 months, enabling more comprehensive year-over-year performance analysis and historical insights.
The content world as you know it is dead. AI is here to rebuild it, and your brand's future is at risk if you're not on board. It's time to deep dive into the strategic shifts and practical applications of artificial intelligence defining content success in 2026 and beyond. This isn't just about efficiency; it's about competitive advantage.
AI video tools are reshaping marketing by merging generative innovation with authentic storytelling. Discover how Sora, Vibes, and other tool are helping brands create faster, smarter, more human video. Read more. Read the full article at MarketingProfs
Forget chasing trends. Pinterest is where people plan them weeks, sometimes months, before anyone else catches on. That future-focused mindset makes Pinterest a powerful Read more... The post Your Pinterest influencer marketing blueprint appeared first on Sprout Social.
Precision has changed, but control isn’t gone. Learn how to consolidate SKAGs, protect performance, and focus on what still drives results.
Hightouch unveils AI agents trained in real marketing workflows, hoping to make it easier for marketers to work smarter and faster. The post Hightouch enters the fray for agentic AI for marketers appeared first on MarTech.
The IAB and MRC’s new attention guidelines help marketers measure the emotions that drive memory and impact. The post How the new attention standards turn feeling into data appeared first on MarTech.
Amazon announces Prime Video content engagement data in Marketing Cloud, enabling advertisers to analyze viewing patterns across streaming platform's catalog.
Amazon Ads introduces consolidated reporting experience in open beta, streamlining data analysis across sponsored ads and DSP campaigns through report builder.
Amazon begins open beta of conversational advertising enhancement that automatically engages shoppers with product expertise at decision moments across U.S. campaigns.
Amazon launches Ads Agent for Marketing Cloud on November 11, enabling SQL generation through natural language and reducing query development time.
In Menifee, California, Petra Luna has built a career around two enduring passions: storytelling and cats. After more than five years of educating viewers about feline nutrition through her YouTube channel “CatCrazy,” Petra has stepped into the role of an entrepreneur. Her latest venture, CatCrazy Inc., has launched its first freeze-dried raw cat food, Puckin’ […]
New research from TopRank Marketing and Ascend2 reveals a significant disconnect between what B2B (Business to Business) marketers know works and what they actually implement in their content strategies. The study of nearly 800 senior marketing leaders indicates two major opportunity areas where most organizations are leaving potential engagement and effectiveness o
Hypetap Intelligence’s new “Talkin’ to Your Generation” report, released this month, examines how different Australian age groups interact with influencer content across major platforms and highlights distinct motivational patterns for each generation. The study assessed over 10,000 influencer profiles with strong Australian audiences, categorizing consumers into Ge
Your brand’s presence in AI answers shows real influence. Track visibility, benchmark competitors, and connect it to business growth.
Treat hosting as strategic SEO infrastructure, not a cost line, because no optimization can outrun a slow or unstable server. The post Why Web Hosting Is A Critical Factor To Maximize SEO Results appeared first on Search Engine Journal.
Is there a smarter, more human path forward for marketing, analytics and AI adoption? The post How to (re)build a playbook that helps people buy appeared first on MarTech.
We pulled the most recent, B2B-specific stats and organized them around the most important things in B2B SEO. Below are the stats worth citing in 2025. Organic search is still a top B2B discovery and pipeline driver. AI may have…Read more ›
Understand which ad creatives move metrics in Meta, and how to keep engagement high across campaigns. The post How To Evaluate Creative Performance in Meta Ads (and What To Test) appeared first on Search Engine Journal.