Most webinar leads go cold within 72 hours. Use this hour-by-hour follow-up framework to convert high-intent attendees faster and improve B2B pipeline impact. Read more. Read the full article at MarketingProfs
Industry studies offer conflicting takes on AI search. See why the data diverges and how to evaluate the impact on your site and segment.
Learn how shifting user behavior in the age of AI could impact traffic and revenue — and what marketers and publishers can do to stay ahead. The post What happens when no one clicks anymore appeared first on MarTech.
AI can streamline influencer marketing, but not everything should be automated. See where marketers rely on AI and where human judgment still wins.
Marketers are making bold statements about AI SEO every day. The problem? Most of them are half-right at best. “SEO is dead.” “Long-form content is pointless.” “AI SEO is just good SEO.” Here’s the truth: When it comes to AI, the answer is rarely that simple. Are you trying to show up in ChatGPT or … The post AI SEO Myths, Debunked: A No-BS Guide For Marketers appea
Have you ever wondered exactly why a highly engaged lead suddenly goes quiet, right before the moment of conversion? We spend so much energy on the top of the funnel—attracting attention—that it's easy to overlook the most challenging phase: the middle. That middle ground is the consideration stage, the ultimate pivot point in the buyer's journey.
TL;DR: Devin Reed explains how to transition from volume-based marketing to a revenue-focused content system by leveraging the 95:5 rule, aligning with executive goals, and prioritizing personal profiles over company pages.In B2B marketing, there is a desolate outpost you want to avoid at all costs. Devin Reed calls it ‘Content Island’.It's a siloed department where
As search shifts into AI and multi-surface discovery, these seven signals show what real organic success looks like in 2026.
A deeper look at the traffic losses, revenue shifts, and emerging models reshaping publishing and search in an AI-first era.
AI search is overriding geographic signals, pushing global pages into local markets unless brands reinforce market-specific authority in ways LLMs can interpret. The post How AI’s Geo-Identification Failures Are Rewriting International SEO appeared first on Search Engine Journal.
Design ecommerce images that AI can accurately interpret, from OCR-ready labels to curated context and sentiment-aligned visuals.
AI assistants generate shifting realities for your brand, making consistency a probabilistic challenge across every new conversation timeline. The post The AI Consistency Paradox appeared first on Search Engine Journal.
Seasonality adjustments during Black Friday and Cyber Monday often inflate costs and reduce ROAS. Here’s what Optmyzr’s three-year study reveals for PPC teams. The post What Optmyzr’s Three-Year Study Reveals About Seasonality Adjustments During BFCM appeared first on Search Engine Journal.
Content creator's Epstein investigation was demonetized despite 98.9% approval rating, while deepfake scams using his likeness remain on platform.
September 2025 survey exposes critical gap: enterprises claim AI readiness yet lack data governance foundations needed for autonomous systems to succeed.
An audit of nearly two million sessions shows how answer capsules, clean formatting, and original data drive ChatGPT citations.
Learn how LLMs pick sources and how small content changes can influence ChatGPT and Google AI answers. See real tests, RAG insights, and practical steps to optimize your brand for AI search.
Real-world cases reveal how failures in LLM systems spread harm and misattribute sources. Here are concrete actions SEOs can take now. The post LLMs Are Changing Search & Breaking It: What SEOs Must Understand About AI’s Blind Spots appeared first on Search Engine Journal.
Audit your brand’s trust signals to find ways to boost AI visibility and earn more citations.
Director of SEO publishes comprehensive guide tracking brand visibility across ChatGPT, Perplexity, and Gemini platforms.
Use AI-SEO tactics that help you surface in AI answers – structure facts, earn citations, and protect your visibility.
This guide shows you how to run an AI search competitor analysis that reveals: Which brands in your industry dominate AI search today Where your competitors earn visibility, but you don’t Which topics, pages, and sources drive their advantage What…Read more ›
Most content teams did the same thing when they started using AI: They bolted AI onto an old editorial process, let everyone play with prompts for a few weeks, and then quietly went back to “business as usual” because quality tanked or nothing actually shipped faster. An AI-native editorial workflow […] The post AI Content Workflows: How Editorial Teams Use AI Witho
10 Questions Small Business Owners Should Ask Before Hiring a Marketing Agency written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In her first ever solo episode of the Duct Tape Marketing Podcast, Sara Nay—CEO of Duct Tape Marketing and author of “Unchained: Breaking Free from Broken Marketing Models”—shares the questions e
Is Your Domain Being Abused Right Now? Let's start with a direct question: What percentage of emails landing in an inbox right now are malicious? The numbers are unsettling. Phishing is not just an occasional risk; it is a systemic threat, with industry reports indicating that a staggering 80% to 95% of data breaches are initiated by a phishing attack. This reality
This shift happened fast. In 2024, AI Overviews rolled out to millions of searches, ChatGPT climbed into the top ranks of global websites, and the once-reliable #1 Google spot began losing a third of its clicks. Suddenly, SEO wasn’t just…Read more ›
To find the answers, our data scientist, Xibeijia Guan, analyzed over 43,000 keywords—each with at least 16 recorded AI Overviews—over the course of a month. She extracted this data from Brand Radar, our new AI visibility tool that tracks hundreds…Read more ›
Many B2B websites lose credibility before prospects read a single line of content. When there are missing security certifications, outdated testimonials from years past, and contact forms that haven't been updated since the MySpace era, potential customers know to steer clear of your business.
We analyzed 248,000 Reddit posts to uncover what makes certain threads appear in AI search results. Learn which post types, engagement levels, and formats drive visibility.
Strong Black Friday performance starts with preparation. Here’s how to stabilize PPC systems and prevent costly surprises. The post Black Friday 2025: Tips To Boost Your Holiday PPC Performance (Get Ready Now) appeared first on Search Engine Journal.