Holiday shoppers no longer line up outside big box stores for the best deals. Instead, they’re turning to social media to find, research and Read more... The post How to master the holiday customer service rush with Sprout appeared first on Sprout Social.
If you’re building a wellness brand, you’ve probably felt the pressure to show up on social media. What […] The post Top Social Media Strategies Wellness Brands Use to Win Big appeared first on SocialPilot.
We're excited to announce that we're now expanding the options for merchants to provide shipping and returns information, even if they don't have a Merchant Center account. Merchants can now tell Google about their shipping and returns policies in two distinct ways: by configuring them directly in Search Console or by using new organization-level structured data.
Not sure how to keep track of your marketing activities? We have something for you. Here are 15 social media marketing metrics you should track. The post Social Media Metrics to Track for Success in 2026 first appeared on Brand24.
In an era where AI-powered search and generative summaries are becoming mainstream, simply writing good content is no longer enough. Organisations need to demonstrate four key qualities of Experience, Expertise, Authoritativeness and Trustworthiness (EEAT) so that their content can be surfaced reliably by large language models (LLMs) and AI-driven search engines. Wh
If there’s one thing we marketers know how to do, it’s get creative – especially when it comes to getting the most out of a free marketing tool. It’s funny, because back when I worked at marketing agencies, “free” often meant “barely usable”. But today, things couldn’t be more different. At EmailTooltester, our team spends […] Der Beitrag 20 Best Free Marketing Tool
Erik Frølund built a powerful grassroots employee advocacy program, sharing his proven strategies for identifying key advocates to scale social influence. The post 3Shape’s Secrets for Encouraging Employee-Generated Content with Erik Frølund [Podcast] first appeared on DSMN8.
Amazon consolidates sponsored ads and DSP into one Campaign Manager hub on November 10, 2025, streamlining workflows through AI-powered features.
Amazon extended its agentic AI creative solution to include Streaming TV and Sponsored TV ads, consolidating campaign development in a single unified platform.
Amazon introduces Ads Agent to streamline campaign creation, targeting, and optimization using natural language commands across DSP and Marketing Cloud platforms.
Reading Time: 20 minutesExploring Braze competitors for customer engagement? Or thinking of moving on from Braze altogether because of its web personalization and reporting limitations? There’s no doubt that Braze is a popular customer engagement platform (CEP). But let’s face it: it’s not for everyone. If your priority lies in strong omnichannel support, better nat
See how your paid search metrics compare across 20 industries with fresh data from thousands of real campaigns.
This week’s Future of TV Briefing breaks down the CTV ad industry’s new tool for fighting device spoofing.
The real issue is measurement: without a clear way to separate agentic visitors from humans, some buyers are getting jittery — and a few are already pulling ad spend.
Shifts of this scale always create winners and losers. The task for agency bosses is making sure they’re on the right side of that line.
The online marketing world changes fast. People scroll through endless content every day. Traditional sales pages often fail to hold their attention or inspire action. That’s where a VSL funnel, short for Video Sales Letter funnel, comes in. The post What Is a VSL Funnel in Marketing (And Why Every Brand Needs One) appeared first on CausalFunnel.
Let me lay out the biggest challenges folks tell us they have with SparkToro in 2025: The audience data y’all provide is interesting, but I don’t know what to do next Making the connection between our audience’s behaviors and our marketing actions requires a lot of extra work (export SparkToro report, analyze, make assessments, upload to other systems, etc.) My…
Learn how to convert blog traffic into paying customers using targeted nudge popups. Set smart display conditions, apply SEO keyword triggers, and drive real engagement through personalized on-page experiences. The post How to Turn Blog Visitors into Customers with Targeted Nudges | CausalFunnel appeared first on CausalFunnel.
Online search used to be controlled by big search engines like Google or Bing. But things are changing. Fast. The... The post A Marketer’s Guide to the New Alphabet Soup of Search: SEO vs. AEO vs. GEO appeared first on Contently.
StackAdapt adds AM/FM broadcast radio inventory to its programmatic platform through iHeartMedia integration, enabling unified audio campaign management.
A survey of B2B leaders finds 97% view thought leadership as critical, with original research outperforming AI content for building trust. The post Report Links Original Research to Higher B2B ROI appeared first on Search Engine Journal.
If you're one of the few who have optimized your website and kept it that way, you have earned a vacation. Except that vacation will cost you since what \"optimized\" means seemingly changes by the minute. If you want your site to remain at peak performance SEO-wise, it takes constant vigilance; even the most conscientious businesses can fall behind immediately.
Here's why treating ChatGPT like Google will guarantee your failure in the age of RAG, reranking, and probabilistic systems.
Reddit’s rise is a wake-up call for brands — own your community now or risk losing visibility, authority, and customer trust in the age of AI search. The post Reddit’s rise shows every brand needs a forum for its GenAI search strategy appeared first on MarTech.
Alex Hendy knows the creator economy from both sides of the screen. As a TikTok personality, he built a following of 5.6 million through pranks and tongue-in-cheek experiments that captured the early energy of short-form video. Now, as co-founder of Stride Social, he’s applying that creator’s intuition to help brands turn influence into measurable returns. […]
Augmentum Media was born out of a frustration familiar to anyone scrolling through social media: influencer marketing that looks polished but feels hollow. The UK-based agency, founded in 2021 by Sambhav Chadha and his co-founder Aditya Mahapatra while they were still teenagers, set out to rebuild trust between wellness brands and their audiences. “At 18, […]
Billo, a Lithuania-based startup once known for its simple user-generated content (UGC) marketplace, is now positioning itself as a data engine for predictable, scalable ad performance. Its promise: to turn creator videos into measurable growth assets for brands across Meta, TikTok, and YouTube Shorts. When co-founder & CEO Donatas Smailys describes what his company
A lifestyle influencer whose feed blends style, faith, marriage, and, more recently, training for the New York City Marathon, Janesha Moore has shifted from chasing sporadic brand deals to building a repeatable revenue engine centered on affiliate marketing and automation. As founder of The Strategic Influencer and a featured speaker at the Manychat Instagram Summit
GEO redefines visibility through AI availability – how likely your brand is to be recognized and recommended by AI systems.
Most small businesses got pitched AI like it was some magic “do everything for you” button. Reality looked different: a few free trials, some half-finished experiments, and then everyone went back to email, spreadsheets, and sticky notes. You do not need a giant “AI transformation.” You need a small, boring […] The post Best AI Stack for Small Businesses: The Minimu