#OMP!

While the World Cup is more than seven months away, tickets are already on sale, and brands are getting involved now.

Agencies and brands are hiring developers who can bring pragmatism to their AI agent efforts. They're up against a lot of competition for that talent.

Daily Mail’s clickthroughs drop 80–90% when Google AI Overviews appear, but traffic impact remains minimal due to strong direct traffic.

Stagwell spelled out a growth strategy that feels both familiar to the holding company model — and yet altogether different in partners and principal media approach.

YouTube marketing has evolved significantly, but many businesses and marketers still struggle to gain views despite their best […] The post Best time to post on YouTube in 2025: Videos and Shorts appeared first on SocialPilot.

In digital marketing, AI citations are references to specific sources used by AI systems like ChatGPT.

Are you looking for the best market intelligence tools? That’s great. We’ve got a list of the best ones for GTM teams for you to review. Let’s do this!

Built a stunning website with Lovable's AI platform? Adding email marketing is the fastest way to turn those visitors into subscribers. Why Add Email Marketing to Your Lovable Website Email gives you something social media never will: direct access to your audience. Consumers who purchase products through email spend 138% more than those who don't receive email offe

Are you running a modern software company? If so, you already know the unique demands of this market. Speed is everything. Customer experience is the ultimate differentiator. And, perhaps most crucially, your business model relies entirely on reducing churn and achieving true, measurable SaaS scalability.

Back in 2019 when Sprout published our Brands Get Real Report, 70% of consumers declared it was important for brands to take a stand Read more... The post Brand activism is back (again). Are marketers prepared? appeared first on Sprout Social.

Learn the psychology behind LinkedIn posting fear and proven tactics to empower employees to share confidently on social media. The post 3 Reasons Employees Don’t Post on LinkedIn & How to Fix It [Podcast] first appeared on DSMN8.

It’s always, “How do we get mentioned by ChatGPT?!” and not, “How can we be worth mentioning by ChatGPT?” Fortunately, this blog post is your guide to bridging that gap. Journalism is now the most cited source in AI-generated responses to current event queries, according to a new report by Muck Rack. And well more than half of websites receive…

Want your content to appear in AI Overviews, ChatGPT, and Gemi? Here’s how to set up your GEO campaigns. The post How To Win In Generative Engine Optimization (GEO) appeared first on Search Engine Journal.

The CPG giant has created an AI-augmented in-house production system. Could it be a template for others?

This week’s Future of TV Briefing looks at why advertisers’ sports spending still skews heavily toward traditional TV despite more sports being available to stream.

Retail titan Amazon has pulled back from a key Google e-commerce ad channel, opening up opportunity for smaller advertisers.

Grand Theft Auto's creator platform continues to evolve, with the company making key hires ahead of the release of "Grand Theft Auto 6."

That coalition is taking shape in the form of a technical framework designed to let publishers control who can access their content, and under what terms.

AI search is reshaping organic strategy, but it has clear limits. Learn where AI search falls short in B2B – and how to close the gaps.

We used to measure rankings because that’s what we could see. Now, we’re measuring retrieval, the new proof of authority in AI-driven search. The post Your Brand Is Being Cited By AI. Here’s How To Measure It appeared first on Search Engine Journal.

I tested Clay alongside a dozen other lead generation, enrichment, and sales automation tools.While Clay impressed me with its flexibility, I quickly learned it was built more for RevOps engineers than revenue teams. Managing API chains, juggling credits, and fixing inconsistent data quality took more time than it saved.So I decided to explore Clay alternatives that

GEO is changing where discovery happens – from search engines to social and AI. The brands that plan now will own visibility in 2026.

From inventory tiers to creative guardrails, today’s PPC brand safety choices signal not just campaign control but long-term trust. The post Ask A PPC: How To Manage Brand Safety In PPC appeared first on Search Engine Journal.

In B2B, trust is the real product — and storytelling is how you earn it. Here’s why every strategy should start there. The post Why your B2B strategy should start with a story that builds trust appeared first on MarTech.

Agentic AI helps brands anticipate needs, simplify journeys and blend human judgment with AI speed for faster, smarter customer experiences. The post Why agentic AI is the next big shift in CX strategy appeared first on MarTech.

We analyzed 1,000 domains to uncover how backlinks influence AI-generated answers. The verdict: quality and authority drive visibility in AI search.

In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted one of the seminal studies on the psychology of music.

Across B2B organizations, next-year planning pressure is familiar: pipeline targets are rising, budgets aren’t, and buyers are more discerning than ever. Add in market uncertainty, and the stakes feel higher than ever. Meanwhile, AI has exploded into the GTM ecosystem Read More › The post A Practical AI Playbook for 2026 Planning: Where to Lean In—and Where to Tread

LinkedIn is the world's largest professional networking site. Learn how to start LinkedIn monitoring (and which tools to use). The post How to Run LinkedIn Monitoring? Tools & Tips [October 2025 Updated] first appeared on Brand24.

The post In the AI Search era, brand protection equals growth appeared first on Adthena.