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Online marketing articles

Best Mailchimp alternatives: 5 top email marketing platforms compared

You already know email marketing works, you're here because Mailchimp isn't cutting it anymore. Whether pricing jumped unexpectedly, automation feels limited, or you're just ready for better features, you're making the right move by exploring alternatives. This guide compares five solid email platforms that might fit your business better, with honest breakdowns of w

What to post on LinkedIn: 30 ideas plus examples

Stop worrying about what to post on LinkedIn! These expert-curated LinkedIn post examples and ideas will help you stand out and be seen. The post What to post on LinkedIn: 30 ideas plus examples appeared first on Social Media Marketing & Management Dashboard.

Social media data collection: What is it and why is it important?

Learn what social media data collection is all about, why it matters, and how to use it to improve your social performance. The post Social media data collection: What is it and why is it important? appeared first on Social Media Marketing & Management Dashboard.

How to create a social media portfolio (free template + examples)

Learn how to create an impressive social media portfolio with our easy tips and free template. Stand out and show off your expertise, today! The post How to create a social media portfolio (free template + examples) appeared first on Social Media Marketing & Management Dashboard.

How to add email marketing to your Vercel v0 website

Building with Vercel v0 is fast—you describe what you want, and AI generates a working site in minutes. But once visitors land on your page, what happens next? Without email marketing, you're watching potential customers disappear without any way to follow up. Adding email collection turns one-time visitors into long-term relationships you can nurture into paying cu

How to add email marketing to your Framer website

Your Framer website looks amazing, but those visitors aren't building your business unless you capture their email addresses. That's where Framer email integration comes in—turning your site visitors into long-term subscribers and customers. Why Add Email Marketing to Framer Framer excels at creating beautiful websites, but it doesn't include built-in email marketin

Utiq launches brand measurement tool in Germany

Utiq introduced Deterministic BrandLift in Germany on October 8, 2025, offering precise campaign measurement for budgets starting at 50,000 euros without cookies.

RTL Deutschland builds dedicated AI infrastructure for Smartclip platform

RTL Technology develops standalone server cluster to support Sidekicks agentic AI platform without external cloud reliance, advancing automation across media workflows.

Amid signal loss and fragmentation, omnichannel orchestration is driving performance

Omnichannel orchestration helps marketers solve signal loss, unify fragmented strategies and drive measurable performance outcomes.

Beyond the click: Lead scoring and nurturing in business development

What defines a truly successful business development strategy? Is it simply generating a high volume of leads, or is there a more nuanced approach that separates top performers from the rest? Many businesses invest heavily in attracting attention, focusing on strategies that improve their SEO to rank higher on search engines and boost online visibility through compe

Social media marketing ethics in the age of AI

Is the influencer in that post actually human? That ad… was it made by AI? These social media marketing ethics questions are popping up Read more... The post Social media marketing ethics in the age of AI appeared first on Sprout Social.

Google opens Shopping Ads to physical goods subscriptions

Google lets U.S. merchants offer product subscriptions in Shopping ads, creating new recurring revenue and customer loyalty opportunities.

Google Ads API v22 adds generative AI, smarter bidding, and more

The latest Google Ads API update gives advertisers new AI-driven automation, smarter bidding options, and deeper performance insights.

What is a lead magnet? 20 lead magnet ideas and examples [+ step-by-step]

Stacks of notes. A half-finished webinar script. Google Docs open in every tab. That’s the beginning of a lead magnet story I hear from peers, founders, and marketers on tight budgets.

The great power shift: Aligning sales with the realities of today’s B2B buyers

Sales used to lead the sales conversation. But in today’s AI-driven, digital-first world, buyers are in control. They’re researching silently, comparing suppliers instantly, and choosing who will get the RFQ before a human even gets involved. Here's how your sales team can align their strategy with a new reality.

How to add email marketing to your Webflow site

Your Webflow site attracts visitors. Email marketing turns those visitors into customers, subscribers, and repeat buyers. Most people who land on your site aren't ready to purchase immediately. They're researching, comparing options, or just starting to understand their problem. Email gives you the opportunity to stay connected with these visitors after they leave,

CTV beyond the living room: The marketer’s guide to expanding CTV to every screen

TV is one of the fastest-changing ad channels — which says a lot in the context of today’s ad landscape. The way viewers access content and entertainment through TV is shifting at a breakneck speed. And so, too, must the way advertisers reach those viewers. Earlier this year, Nielsen reported that, for the first time, […]

7 SEO certifications real learners recommend

The best SEO certifications come from Semrush, Udemy, Hubspot, Blue Array, CXL, DMI, and Coursera.

Google’s new AI tool touts creating optimized content in a scalable way

Google recently promoted one of its new AI tools named Opal and the language used has SEOs and content creators scratching their heads.

Meta projected $16B from scam ads, internal docs show

Meta’s internal documents indicate the company projected $16 billion in revenue from ads for scams and banned goods, creating competition for legitimate advertisers. The post Meta Projected $16B From Scam Ads, Internal Docs Show appeared first on Search Engine Journal.

Snapchat shares data into evolving grocery shopping trends

Despite tougher economic conditions, grocery marketers can align with some key shopping trends.

TikTok partners with iHeartRadio to help creators branch into audio

The pair will launch the TikTok Podcast Network, which will feature up to 25 creator-led shows.

7 things marketers wished they knew before entering new markets

When entering a new market, you don’t know what you don’t know. Learn the pros’ top 7 hard-won lessons to help you successfully expand in a new market.

Are reviews shaping what LLMs say about my local business?

Discover how customer reviews directly influence what Large Language Models (LLMs) say about your local business in AI-powered search results and better understand how sentiment, volume, recency, and keyword relevance in reviews shape AI-generated recommendations.

How to add email marketing to your Squarespace website

Your Squarespace site showcases your brand beautifully—but are you capturing those visitors? Adding email marketing to your Squarespace site takes just minutes and unlocks one of marketing's most powerful channels. Why Add Email Marketing to Squarespace Squarespace powers nearly 5 million websites worldwide, making it a go-to platform for businesses, creatives, and

YouTube affiliate marketing: Turning content into conversions

YouTube marketing has become a key focus for many brands—and for good reason. YouTube draws over 2.5 billion users each month, making it the Read more... The post YouTube affiliate marketing: Turning content into conversions appeared first on Sprout Social.

Meta pushes spending (5%) on excluded placements for sales and leads campaigns

Meta introduces default option to spend up to 5% of budget on each excluded placement in sales and leads campaigns, activated by default unless advertisers manually opt out.

DoubleVerify extends brand suitability tools to Meta Threads feed

DoubleVerify expands AI-powered brand suitability measurement to Meta Threads feed globally, providing advertisers transparency and contextual analysis.

Why Meta sees incrementality as the future of measurement

Digital advertising has never offered more ways to connect with people — but with that abundance comes complexity. Marketers now have more channels and formats to reach consumers, and people engage with ads in more varied ways than ever before. This raises questions: Should ads optimize for clicks, views, likes or something else? The consumer […]

Instagram Reels for business in 2025: Best practices + examples

Learn how to promote your brand, reach new people and engage your audience with Instagram Reels, Instagram's favorite format. The post Instagram Reels for business in 2025: Best practices + examples appeared first on Social Media Marketing & Management Dashboard.