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Which marketing jobs are most affected by AI?

Microsoft analyzed 200,000 AI workplace conversations to learn how AI is reshaping marketing and sales roles. Here’s what the data shows. The post Which Marketing Jobs Are Most Affected by AI? appeared first on Search Engine Journal.

TikTok’s US algorithm shift: How brands can evolve their influencer strategy

TikTok’s U.S. algorithm is being retrained under Oracle’s oversight. Learn how to adapt your influencer strategy as the platform enters a new U.S.-led era.

How to add email marketing to your lovable website

Built a stunning website with Lovable's AI platform? Adding email marketing is the fastest way to turn those visitors into subscribers. Why Add Email Marketing to Your Lovable Website Email gives you something social media never will: direct access to your audience. Consumers who purchase products through email spend 138% more than those who don't receive email offe

CRM for the software industry: why HubSpot stands out

Are you running a modern software company? If so, you already know the unique demands of this market. Speed is everything. Customer experience is the ultimate differentiator. And, perhaps most crucially, your business model relies entirely on reducing churn and achieving true, measurable SaaS scalability.

Brand activism is back (again). Are marketers prepared?

Back in 2019 when Sprout published our Brands Get Real Report, 70% of consumers declared it was important for brands to take a stand Read more... The post Brand activism is back (again). Are marketers prepared? appeared first on Sprout Social.

3 reasons employees don’t post on LinkedIn & how to fix it [podcast]

Learn the psychology behind LinkedIn posting fear and proven tactics to empower employees to share confidently on social media. The post 3 Reasons Employees Don’t Post on LinkedIn & How to Fix It [Podcast] first appeared on DSMN8.

10 B2B marketing metrics & KPIs to measure and improve

Marketers, it’s time to get revenue-focused!

Google warns: CSS background images aren’t indexed

Google says images styled with CSS won’t be indexed in Image Search, advising developers to use HTML tags for important visuals. The post Google Warns: CSS Background Images Aren’t Indexed appeared first on Search Engine Journal.

Podcast consumption reaches record levels with over 50% of Americans tuning in monthly, report finds

Podcast consumption has reached new heights in 2025, with 55% of Americans now listening monthly and 40% tuning in weekly, according to Edison Research‘s latest “The Podcast Consumer 2025” report. The data highlights a medium that has firmly established itself in the mainstream media environment, experiencing explosive growth in both audience size and engagement met

10 ChatGPT marketing examples to improve your workflows

If you’ve been following the evolution of ChatGPT, you’ve likely seen the hype around custom GPTs. They’re tailored AI assistants trained on your business’s own content, data, and processes. But what does that actually look like in a modern B2B marketing team?

3 key AI search limitations for B2B SaaS marketing

AI search is reshaping organic strategy, but it has clear limits. Learn where AI search falls short in B2B – and how to close the gaps.

Your brand is being cited by AI. Here’s how to measure it

We used to measure rankings because that’s what we could see. Now, we’re measuring retrieval, the new proof of authority in AI-driven search. The post Your Brand Is Being Cited By AI. Here’s How To Measure It appeared first on Search Engine Journal.

14 best clay alternatives for B2B data enrichment (2025)

I tested Clay alongside a dozen other lead generation, enrichment, and sales automation tools.While Clay impressed me with its flexibility, I quickly learned it was built more for RevOps engineers than revenue teams. Managing API chains, juggling credits, and fixing inconsistent data quality took more time than it saved.So I decided to explore Clay alternatives that

Do AI assistants prefer to cite “fresh” content? (17 million citations analyzed)

As we clamor to optimize for AI search visibility, I’ve seen suggestions that we should update pages more frequently to boost their chance of being cited. To test the theory, we used data from Ahrefs Brand Radar to extract 16.975…Read more ›

Review management mistakes: Horror stories and how to fix them

Ever found yourself caught in the middle of a review management disaster? Brands and businesses, big or small […] The post Review Management Mistakes: Horror Stories and How to Fix Them appeared first on SocialPilot.

The SEO industry is teaching the wrong skills

The gap between traditional SEO and AI-first search is growing. Duane Forrester shows what to cut, what to keep, and what to start doing. The post The SEO Industry Is Teaching The Wrong Skills appeared first on Search Engine Journal.

The 15 best “Meet the team” pages I’ve ever seen

I’ve worked on many websites that have pretty standard “Meet the Team” pages. But I think it’s a huge missed opportunity for your brand if you don’t try to get a little creative or, at the very least, make sure the page is engaging and up to date.

How to plan for GEO in 2026 and evolve your search strategy

GEO is changing where discovery happens – from search engines to social and AI. The brands that plan now will own visibility in 2026.

Ask a PPC: How to manage brand safety in PPC

From inventory tiers to creative guardrails, today’s PPC brand safety choices signal not just campaign control but long-term trust. The post Ask A PPC: How To Manage Brand Safety In PPC appeared first on Search Engine Journal.

Why your B2B strategy should start with a story that builds trust

In B2B, trust is the real product — and storytelling is how you earn it. Here’s why every strategy should start there. The post Why your B2B strategy should start with a story that builds trust appeared first on MarTech.

Why agentic AI is the next big shift in CX strategy

Agentic AI helps brands anticipate needs, simplify journeys and blend human judgment with AI speed for faster, smarter customer experiences. The post Why agentic AI is the next big shift in CX strategy appeared first on MarTech.

How to use Trustpilot reviews in your marketing

88% of consumers trust online reviews as much as personal recommendations. Reviews are not merely feedback but powerful […] The post How to Use Trustpilot Reviews in Your Marketing appeared first on SocialPilot.

Do backlinks still matter in AI search? Insights from 1,000 domains [study]

We analyzed 1,000 domains to uncover how backlinks influence AI-generated answers. The verdict: quality and authority drive visibility in AI search.

Can music influence what we buy? To find out, I dove into the psychology of music

In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted one of the seminal studies on the psychology of music.

A practical AI playbook for 2026 planning: Where to lean in—and where to tread cautiously

Across B2B organizations, next-year planning pressure is familiar: pipeline targets are rising, budgets aren’t, and buyers are more discerning than ever. Add in market uncertainty, and the stakes feel higher than ever. Meanwhile, AI has exploded into the GTM ecosystem Read More › The post A Practical AI Playbook for 2026 Planning: Where to Lean In—and Where to Tread

How to run LinkedIn monitoring? Tools & Tips [October 2025 Updated]

LinkedIn is the world's largest professional networking site. Learn how to start LinkedIn monitoring (and which tools to use). The post How to Run LinkedIn Monitoring? Tools & Tips [October 2025 Updated] first appeared on Brand24.

In the AI search era, brand protection equals growth

The post In the AI Search era, brand protection equals growth appeared first on Adthena.

Email marketing automation that moves people to action

Are you struggling to move beyond basic email broadcasts? Wondering how to turn your email marketing into a revenue-generating machine that works around the clock? In this article, you'll discover how to leverage three levels of email automation to deliver the right message at the exact right moment for each recipient, creating a system that […] The post Email Marke

Customer feedback analysis 2025: guide, tools & tricks

Customer feedback analysis helps you understand what your customers love, what turns them off, and how to build a stronger, lasting connection. The post Customer Feedback Analysis 2025: Guide, Tools & Tricks first appeared on Brand24.

Reddit launches new interactive ad options

There’s a range of options to choose from to create engaging, interactive promotions.