New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches. The post Google AI Overviews Appear On 21% Of Searches: New Data appeared first on Search Engine Journal.
Berlin court ordered YouTuber to pay €4,000 for using AI-generated voice clone of professional voice actor without consent in commercial videos.
As YouTube viewership keeps expanding on TV devices, it makes sense that the content mimics traditional TV formats – especially serialized episodes that drive regular, repeated tune-ins. The strategy has shown up all across YouTube. And while there’s no one-size-fits-all approach to launching a successful serialized format, these creators offer useful lessons for an
Advertisers will soon get deeper visibility into how each Display creative performs, enabling smarter optimization decisions.
Meta says its AI targeting tools are driving significantly improved results.
Research comparing workflows of 48 human workers and 4 AI agent frameworks across 16 tasks reveals agents complete work 88.3% faster at 90-96% lower cost, but struggle with quality.
Google Cloud AI team published 54-page technical document outlining five-level architecture for autonomous AI agent systems in November 2025.
Our team combined data, creativity, and technical precision to double their clicks within just a few months. The post How TasteBud Tours Saw a 2x Increase in Clicks appeared first on CausalFunnel.
Our team turned a hunch into hard results, a 46% increase in clicks. More importantly, we set Body Glove Hawaii up for ongoing improvements because once you see the power of testing, you don’t stop at one win. The post How Body Glove Improved Conversions with a Simple A/B Test appeared first on CausalFunnel.
Brand newsroom What if you had a way to move your marketing investment across the balance sheet, from a cost centre to a long-term asset? A strategic approach to content marketing can do that, but it requires more than a plan to publish marketing collateral. By taking a page out of the playbook for traditional […] The post The CMO’s Guide to Operating a Successful B
Reading Time: 29 minutesConsidering a switch from Iterable? Or perhaps you’re just exploring Iterable competitors because you’ve heard whispers about its clunky reporting and analytics and rigid pricing? You’ve come to the right place. Known for being email-first, Iterable works well if you prioritize automated email marketing campaigns. But if omnichannel messaging
Food influencer marketing works. That much is clear. The challenge? Finding the right fit for your brand in the ever-evolving UK landscape. UK consumers Read more... The post UK Food influencer marketing in 2026 appeared first on Sprout Social.
AI may run the web, but conversation drives it. Build forums that boost authority and create content no algorithm can copy.
The latest John Lewis Christmas ad proves that emotion and data can coexist, using AI to validate the timeless power of heartfelt storytelling. The post ‘Where Love Lives’: The John Lewis Christmas Winning Formula Returns appeared first on Search Engine Journal.
Tired of 'fixing the chatbot?' Let's build an AI system that thinks with you and turns your team's knowledge into measurable ROI. The post Why your AI strategy isn’t delivering ROI and how to fix it appeared first on MarTech.
We dissected 180 top-ranked Google Ads. Here's what we learned. The post What We Learned from 180 Top-Ranked Google Ads appeared first on WordStream.
After a decade developing traditional media products, Pieter Groenewald saw a new kind of opportunity emerging around 2010, rooted in social media’s power to amplify word of mouth. Having left accounting for the unpredictability of media, he found an industry that never felt static. “It’s the only one I didn’t find boring,” he says. “Every […]
Stephen Titus is the co-founder of Faved, a London-based media buying platform built to connect vetted creators and vetted brands for flat-fee sponsorships at speed. Launched in 2021, Faved positions itself less as a self-serve marketplace and more as a curated inventory and booking layer for influencer media, offering brands real creator rates, instant outreach, […
In French influencer marketing, where creative flair often outpaces measurable impact, Raela Aldea wants to prove that structure can be just as powerful as style. Having left Paris to join 18h08, a rising Marseille-based influence agency, she embarked on a mission to redefine what it means to build a company where creativity and accountability coexist. […]
When Instagram views began to drop across the board in early 2025, creator growth coach Brock Johnson saw an opportunity to reframe what growth really means. As co-owner of InstaClubHub and CEO of Brock11Johnson LLC, he has built a business helping creators and small business owners not just gain visibility, but convert that visibility into […]
The post How to make a slideshow on TikTok appeared first on SocialBee. The post How to make a slideshow on TikTok appeared first on SocialBee.
Learn what makes a successful SEO strategy and why documenting it can help you gain buy-in, set realistic goals and streamline your efforts.
Reassess your SEO strategy to prevent drift and keep performance aligned with real business outcomes. The post Why Strategic Review Is The Missing Layer In Many SEO Campaigns appeared first on Search Engine Journal.
Your last migration crashed and burned. What if you could eliminate the technical bottlenecks that derailed it? The post How AI could make your next DXP migration actually work appeared first on MarTech.
As if AI hasn’t thrown enough at you, the popular LLMs entered the browser game. Get ready for a paradigm shift in how users engage with digital content. The post What do marketers need to know about the AI browsers from ChatGPT and Perplexity? appeared first on MarTech.
When I first started at HubSpot, I needed a new headshot fast. So, I turned to generative AI tools — and no one had any idea, at least not initially. Love ‘em or hate ‘em, generative AI tools are impressive.
To answer these questions, we analyzed our database of 146 million SERPs and explored how often AI Overviews appeared for 86 different keyword traits, from YMYL to CPC to query length. Across our data set, AI Overviews appear for 21%…Read more ›
Social media changes fast, and businesses need to adapt if they want to stay visible. New platforms, new features, and new habits make it harder to keep up. Artificial intelligence (AI) is reshaping the way people and brands interact online, and in 2025, its role will only get bigger. AI tools are not about replacing […]
Growing your social media presence is always hard. It’s even harder for new businesses trying to find their […] The post 18 Social Media Hacks for Instant Results appeared first on SocialPilot.
The post How Google’s AI Overviews are accelerating change in paid search appeared first on Adthena.