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The most-cited domains in AI: A 3-Month study

We studied the domains most frequently cited by AI tools and found a significant drop for Reddit and Wikipedia. See the research.

A step-by-step AEO guide for growing AI citations & visibility

Learn how to improve your website's visibility with our comprehensive guide for growing AI engine engagement and citations. The post A Step-By-Step AEO Guide For Growing AI Citations & Visibility appeared first on Search Engine Journal.

25 proven plumbing marketing strategies | CausalFunnel

Boost your plumbing business with 25 proven marketing strategies. Learn SEO, PPC, and AI tools like CausalFunnel to increase leads and local visibility. The post 25 Proven Plumbing Marketing Strategies | CausalFunnel appeared first on CausalFunnel.

Brands and influencers are not including intellectual property clauses addressing AI in their deals

AI is transforming industries just as influencer deals reshape the creator economy. Yet IP and copyright law remain stuck in the past.

The ultimate checklist: PPC for lawyers in 2025

As of 2025, online competition among law firms is growing faster than ever before. More of your potential clients now search online before choosing an attorney. This means paid ads can help you stand out in a crowded space. The post The Ultimate Checklist: PPC for Lawyers in 2025 appeared first on CausalFunnel.

Top 10 proven PPC marketing for dentists campaigns that convert

Running a dental practice is one thing, but having every chair filled with patients is another. That’s where PPC marketing for dentists comes in. The right campaigns don’t just bring clicks; you gain bookings and help people around you at the same time. Along the way, it also helps your practice grow efficiently. The post Top 10 Proven PPC Marketing for Dentists Cam

What’s stopping your website from reaching page one

Seeing your website stuck on page two or three of search results can get frustrating fast. You’ve worked hard to build your business, maybe even paid for a sleek-looking site, but when your pages don’t show up where people can actually find them, it feels like shouting into a void. Most folks never click past […] The post What’s Stopping Your Website From Reaching P

US software startups accelerate ahead of Europe, Stripe data shows

Stripe CEO reveals US software startups now grow significantly faster than European peers since mid-2023, driven by faster technology adoption patterns.

Australian regulator launches Black Friday advertising sweep targeting retail pricing tactics

ACCC announced Black Friday enforcement sweep on November 10 targeting misleading pricing claims including countdown timers, site-wide sales exclusions, and strikethrough prices.

LiveRamp donates User Context Protocol to IAB Tech Lab for agentic advertising

LiveRamp transferred the User Context Protocol to IAB Tech Lab on November 3, enabling standardized embedding exchanges between autonomous advertising agents.

LLM tracking tools face accuracy crisis from personalization features

Personalization in ChatGPT and other AI platforms creates major challenges for LLM tracking tools as responses vary by user location and preferences.

Smartly research reveals 92% of marketers say AI reshapes customer engagement

Smartly's 2026 Digital Trends Report shows 92% of marketers agree AI transforms customer engagement while precision-first marketers waste 27% less budget.

Google publishes analytics reporting playbook for marketers

Google Analytics releases detailed reporting playbook covering five reporting surfaces, addressing user confusion about platform differences and capabilities.

Meta charged suspected fraudsters premium rates while earning billions from scam ads

Meta projected $16 billion in 2024 revenue from scam ads while charging suspected fraudsters higher prices through penalty bids, internal documents reveal.

Google Merchant Center adds audience targeting for Shopping promotions

Google Merchant Center introduced audience targeting options for promotions on November 6, 2025, enabling retailers to segment offers by new customers and location.

Agency CEO launches public apology campaign for inflated ROAS metrics

Performance marketing agency Silverback Strategies launches Last Click Addiction campaign as CEO Neil Welsh apologizes for industry's reliance on broken attribution models.

Semrush quadruples affiliate sign-ups after switching to impact.com platform

Semrush migrated over 1,000 partners from its proprietary system to impact.com, achieving 400% increase in new sign-ups within six months through modern attribution.

How to do a complete local SEO audit: 11-point checklist

If your business depends on local traffic, this audit checklist highlights where to focus for stronger visibility in both organic and AI search. The post How To Do A Complete Local SEO Audit: 11-Point Checklist appeared first on Search Engine Journal.

Winning the platform shift by Kevin Wang

How marketers can use AI to drive creativity, expand their reach and provide more value to consumers.

What is the inevitable evolution of LLMs and search?

Unpack how stock-driven decisions, market dysfunction & inevitable corrections reshape the future of search as we reach an LLM breaking point.

Caching vs CDN vs web hosting: What to use (and when) for a faster website

If you want a faster website, you’ll eventually run into the same three pieces of advice: The problem: almost nobody explains how caching, CDNs, and web hosting actually work together—or which one will make the biggest difference for your site. If you care about website speed optimization, Core Web Vitals, […] The post Caching vs CDN vs Web Hosting: What to Use (and

LLM sources shifted 80% in 2 months. Here’s why you shouldn’t panic

AI search is still moving. What’s cited today across Google (AI Mode + AI Overviews) and ChatGPT might look different in a month. But there’s no need to scramble. For example, a dip in Reddit citations isn’t a reason to abandon conversational marketing or rebuild your plan from scratch. (Plus, it’s likely things aren’t always … The post LLM Sources Shifted 80% in 2

The 6 best website design agencies for sustainability companies in 2025

Sustainability companies face a unique digital challenge. Your website doesn't just need to convert visitors into customers. It needs to embody the values you champion while performing technically at the highest level. A slow, poorly optimized website contradicts everything your organization stands for.

Your black friday campaign survival guide: how to stay flexible when everything changes

Your playbook for a chaos-free Black Friday campaign.

AI Update, November 7, 2025: AI news and views from the past week

Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs

Why B2B brands are shifting from keywords to Performance Max

Accounts embracing AI-powered tools are outperforming keyword-only strategies. Here's what you need to know before you get left behind.

When shadow DAMs become the real system of record

Shadow DAMs inside design tools and shared drives are changing how creative assets move — fast, flexible and outside IT’s control. The post When shadow DAMs become the real system of record appeared first on MarTech.

The rise of precision creators: Why depth, not scale, is winning online

A cohort of Ithaca College alumni has quietly built a playbook for sustainable creator-economy growth, pointing to a decisive shift: micro-niche specialization, platform segmentation, and regional content are outpacing general entertainment as pathways to influence and revenue. Across music theory breakdowns, anime commentary, regional culture content, and pop-cultu

How to build and lead a successful remote SEO team

Whether you’re managing an agency or an in-house team, make remote SEO work with the right tools, culture, and leadership practices.

25 years of Google Ads: was it better then or now?

Google Ads has transformed from a simple PPC tool into an AI-driven ecosystem. Here’s how 25 years of evolution reshaped the marketer’s playbook. The post 25 Years Of Google Ads: Was It Better Then Or Now? appeared first on Search Engine Journal.