Chinese researchers develop cheaper way to train AI without expensive updates
New method costs $18 instead of $10,000 while improving AI performance on math and search tasks.
New method costs $18 instead of $10,000 while improving AI performance on math and search tasks.
With AI transforming the industry, Digiday has charted how the tech is expected to impact influencer marketing over the next year.
The Economist is among those to start licensing its content this way – having opened its API to corporate clients with their own data ring-fenced LLMs in August.
Brands are betting (again) on original content, but this time with creators at the helm in hopes to make it stick.
Trying to decide whether to use Heap or Google Analytics? Heap is best if you don’t have time, energy, or interest in learning Google Analytics... The post Heap vs. Google Analytics: Each Tool’s True Strengths appeared first on The Daily Egg.
Amid influencer fatigue and AI-driven marketing shifts, London-based Saku Agency has built a business around one idea: when the match feels real, the results compound. After losing her job during the pandemic in 2020, founder Anda Vlasaku decided to build something from what she already had: relationships, resilience, and a clear sense of purpose. “Everything […]
Google's Toluse Akinlabi discussed AI Max during October live stream, detailing automated features for search campaigns with expanded targeting and text customization.
Adobe introduces LLM Optimizer on October 14, helping businesses track and improve their presence across AI-powered search platforms and chatbots.
Threads is fun. LinkedIn means business. Use both.
Let me ask you a question… What’s moving faster, AI innovation or the rate at which organizations fall behind? While AI continues to advance at breakneck speed, many legacy companies are struggling to keep pace. The real challenge isn’t the technology itself, but the growing gap in alignment and execution. Most CEOs and board members believe they’re confidently lead
The McFarland family transformed their hobby of making home videos into a thriving social media presence, trading secure corporate careers for the unpredictable world of content creation. Their popularity exploded during the pandemic with creative takes on viral challenges, but their genuine family dynamic has always been their foundation. Before becoming full-time
Social media platforms now capture more consumer attention than television as short-form video dominates content consumption, according to the latest “Digital 2025 July Global Statshot Report” published by We Are Social and Meltwater. Internet users now spend an average of 13 hours and 48 minutes weekly scrolling feeds on platforms like Facebook and consuming short
Private equity firms are acquiring significant stakes in YouTube channels at an accelerating pace, with collective investments totaling approximately $4 billion, according to new research from Micro, a YouTube channel covering microeconomics. Major financial institutions, including SoftBank, Amazon, Disney, Goldman Sachs, and Blackstone, are backing these acquisitio
YouTube has strengthened its position as the leading media distributor according to Nielsen’s latest “Media Distributor Gauge” report, capturing a record 12.8% of total TV usage in June as the platform competes with Netflix in the streaming market. This marks YouTube’s fifth consecutive month at the top of the rankings and establishes its largest share […]
Turning Values Into Action written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch welcomes back bestselling author, keynote speaker, and Acceleration Partners founder Robert Glazer. Robert’s new book, “The Compass Within,” explores how to identify, clarify, and tr
Creators using the platform's Partner Program can now transition live streams to members-only content without ending the broadcast, addressing a frequent workflow limitation.
Scott Walldren is the Head of SEO at Acadia ChatGPT Shopping Search & Instant Checkout: What’s Live, What Matters, and What to Do OpenAI just did something significant: they turned… The post ChatGPT Shopping & Instant Checkout: What Brands Should Do appeared first on Acadia.io.
Bryan Barletta turned an unexpected career setback into an opportunity to bolster knowledge sharing in the podcast industry. As the founder of Austin-based Sounds Profitable, he has created a trade association where industry giants and small, independent producers pay identical fees for equal access to expertise, research, and networking. Drawing from his technical
Working out how to optimize your content for LLMs? LLMs group related concepts together into a single chunk. This process is called chunking and it breaks content into small, distinct units of information (or ‘chunks’), as opposed to presenting information as an undifferentiated mess. Then LLMs can quickly identify the benefit to the target reader. […] The post RAG
Reddit can connect you with highly specific, interest-driven audiences, making it a powerful platform for targeted marketing. But redditors are quick to spot anything Read more... The post How to use Reddit: The complete 2025 guide for marketers appeared first on Sprout Social.
Your buyers want straight answers and an easy next step.
Amazon’s exit from Google Shopping cut ad costs and boosted clicks, giving retailers a fresh opening as Google’s AI-driven campaigns expand.
Content chunking is breaking down content into smaller “chunks“ that are easier for AI systems to process.
Open standard aims to let AI agents negotiate directly across ad tech, with comparisons to OpenRTB and header bidding.
Growth without measurement is just guesswork. That’s why Bluesky social analytics matter. They turn likes, reposts and replies into insights that reveal what’s striking Read more... The post A marketer’s guide to Bluesky social analytics appeared first on Sprout Social.
The data behind AI's impact on influencer campaign performance.
ADthlete, a Dallas-based ad platform launched in April 2025, entered the nearly $2 billion Name, Image, and Likeness (NIL) market with technology that integrates brand messaging into athlete content. The company’s AI-powered system enables brands to purchase athlete content, such as programmatic media, while allowing student-athletes beyond the top 2% to monetize th
As major podcast networks tighten budgets and rethink growth amid pressure on ad spending, one independent firm has quietly stayed in the black. The Podglomerate, founded in 2016 by Jeff Umbro, manages production, marketing, and ad sales for nearly 90 podcasts that collectively draw 30 million monthly downloads, all while allowing creators to retain ownership […]
Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you.
Find out average Facebook ads costs, what makes them worth the price, and how to stretch your budget! The post How Much Do Facebook Ads Cost? (+9 Ways to Stretch Your Budget) appeared first on WordStream.