AI is enabling a new kind of marketing with fluid, customer-led journeys for companies like Ally Financial and Warby Parker. The post The new era of customer journeys is co-created, adaptive and AI-powered appeared first on MarTech.
Make a winning game plan for your business this season with this complete holiday advertising playbook featuring resources from top platforms. The post The Ultimate Cheat Sheet to Holiday Advertising in 2025 appeared first on WordStream.
If you’ve been working on your website for a couple of years, chances are that your website has become a giant collection of posts and pages. When writing a post, you might find out you’ve already written a similar article (maybe even twice), or you might get a feeling that you’ve written something related that […] The post Content maintenance strategy: 6 tips for a
Keep your brand bulletproof! Get insider tips on brand safety and learn how to tackle crises like a pro before they damage your reputation. The post Brand Safety in Ads and Social Media [2025 Guide] first appeared on Brand24.
Sending a welcome email is email marketing 101. Nearly every business sends one, and for good reason. Welcome emails get 4x higher open rates and 5x clickthrough rates than regular campaigns, according to Mailmodo. Plus, 74% of new subscribers expect to receive one when they join a list. But, if your welcome email stops at […] Der Beitrag Email Welcome Series Best P
To get a customer to trust your brand, your website has to do a lot of things right. And if you do anything wrong? They’re... The post 23 Expensive Web Design Mistakes + How To Fix Each One appeared first on The Daily Egg.
AI answer engines are prompting marketers to rethink strategies for brand visibility and content optimization in a rapidly evolving, zero-click search landscape.
It’s a strategy that should secure its future as an information data repository for the AI era, and widen its customer base to include more enterprise clients by meeting their AI needs,
Fully autonomous systems still feel distant. For now, many execs say they’re relying on more human judgement in their organizations, not less.
Google published guidance emphasizing context-driven technical SEO audits over tool-generated scores, explaining when high 404s are normal. The post Google Warns Against Relying On SEO Audit Tool Scores appeared first on Search Engine Journal.
AI assistants driving 156% traffic growth while delivering superior conversion performance for publishers and news sites.
Google Ad Manager launches AI brand safety automation, generative reporting tools, and CTV Live-biddable solution alongside Buyer Direct feature for streamlined agency deals.
Learn how content marketing for plastic surgeons drives patient leads. Get actionable strategies for SEO, video content, social media, and reputation management. The post Content Marketing for Plastic Surgeons: 10 Patient Lead Strategies appeared first on CausalFunnel.
Google Analytics launched new user-provided data infrastructure on November 5, prioritizing Enhanced Conversions and Customer Match while removing reporting identity.
California consumers challenge Black Rifle Coffee's \"America's Coffee\" branding and flag imagery, alleging products are sourced and processed abroad rather than domestically.
Content marketing is key to building brand awareness and driving sales. However, many businesses unknowingly make content marketing mistakes that hurt their efforts. These mistakes can lead to low engagement, poor conversion rates, and wasted resources. The post The Biggest Content Marketing Mistakes You Might Be Making Right Now appeared first on CausalFunnel.
Download Your Playbook for a Multi-Million Dollar Weekend Proven strategies from 9 industry-leading platforms responsible for... The post The Black Friday + Cyber Monday Survival Guide appeared first on Campaign Monitor.
Display & Video 360 adds Floodlight parameter for TrueView, enhances Optimized Targeting bidding intelligence, and shifts Campaign Manager 360 to begin-to-render counting.
Display & Video 360 will expand its Audience List Type dimension from three to ten values by year-end, adding Commerce, Lookalike audiences, and eight total categories.
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Manage Black Friday campaigns without the chaos.
Reading Time: 11 minutesMost brands think they understand their customers, until they actually sit down to do a proper customer segmentation analysis. That’s when patterns start to appear, and gaps too. You begin to see which customers buy once and disappear, which ones quietly return again and again, and which groups respond to completely different messages. But th
Facing economic headwinds this holiday season? Key strategies lifestyle brands need in November 2025 to boost visibility, sales, and loyalty.
The latest updates for our sellside products to help publishers more easily and efficiently monetize their content.
As AI-generated content floods the web, what happens when humans stop being the primary creators or consumers online? A human look at Google, SEO, and the “Dead Internet Theory.”
Reading Time: 4 minutesAre you struggling to move past disconnected marketing systems while your competitors seem to be building truly seamless customer journeys? If you want to stop stitching and start orchestrating, this webinar recap is just what you need. In our recent webinar, “Inside Great Omnichannel Campaigns: Strategy, Tools, and Execution That Work,” marke
Medtech companies face unique digital challenges. Your website must speak to surgeons, hospital administrators, procurement teams, and investors, all while maintaining FDA compliance and communicating complex technical information clearly. Most agencies fumble this complexity, either building sites that lack clinical depth or creating pages that overwhelm visitors w
Despite a solid traffic flow, AirKauai Helicopters was struggling with low conversion rates. Their Google Ads campaigns attracted a significant number of clicks, but the visitors weren’t converting into bookings. This resulted in wasted ad spend and lower-than-expected ROI. The company faced challenges in targeting the right audience, which led to high traffic but l
Alphabet's Q3 2025 earnings call revealed growing query volumes as industry experts predict major consolidation of AI features within months.
As a high-growth tech startup, what's your primary focus? Are you only chasing that next round of funding? Or are you building a stable foundation that enables long-term growth? The truth is, you need both. Scaling up quickly is exciting. But it quickly turns your early, simple customer tracking into a mess. These informal processes become a roadblock.