Chatbot marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer care journey, from customer acquisition Read more... The post The complete guide to chatbots for marketing appeared first on Sprout Social.
Some pointers on how to make best use of TikTok's evolving AI ad tools.
In today’s fast-paced digital age, it’s important to recognize that artificial intelligence has revolutionized the way we create content. While... The post How to Edit the AI-isms Out of Your Content (No Detectors Needed) appeared first on Contently.
Nano Banana image editing model launches in Google Search and NotebookLM on October 13, 2025, bringing Gemini 2.5 Flash capabilities to more platforms after generating 5 billion images.
Meta announces Q5 marketing opportunities for mobile game developers with lower CPMs and CPAs during late December to mid-January advertising period.
Reading Time: 5 minutesBranch’s latest State of App Growth report offers a snapshot of the realities app marketers face. The 2025 edition, built on responses from 750 senior marketers, product leaders, and growth executives, underscores four major themes: unclear attribution, rising acquisition costs, shifting privacy regulations, and the promises and pitfalls of AI
Kenneth Suh, Chief Strategy Officer, Nexxen The rise of zero-click search — in which users get answers through AI-powered summaries without ever clicking through to a website — has disrupted the once-reliable flow of referral traffic from search for many publishers. Unfortunately, fewer page visits mean fewer opportunities for monetization, creating fresh challenges
When marketers ask, “How do I identify the best partnerships to reach our brand goals?” the answer often comes down to one thing: data-driven audience insights. Too often, partnerships are chosen based on surface-level metrics like views and engagement. But with social video intelligence, brands can uncover deeper audience interests to discover unexpected collaborat
Most AI website builders promise instant, professional-looking websites with a single prompt. But do they actually follow best practices? To find out, I put 19... The post Do AI Website Builders Follow UX Best Practices? We Put Them To The Test appeared first on The Daily Egg.
Discover how generative AI advertising is transforming monetization strategies, shaping infrastructure choices and redefining digital ad models.
Meta expands AI video feed, TikTok launches new AI tools, Threads puts a stop to doom scrolling, and more social media news.
What you’ll learn: Q1 momentum drives annual results: Campaigns launched in January compound all year, making Q4 planning critical. Avoid common pitfalls: Lack of clear goals, budget guesswork, or siloed input weakens strategy execution. Focus tactics by business stage: Startups should prioritize traffic; scaling companies focus on leads; established firms invest in
Have you ever wondered why you keep going back to the same coffee shop or always pick one specific brand of shoes over another, even when competitors offer lower prices? In today's crowded and commoditized market, where consumers have endless choices, the ultimate goal is building a business that thrives on more than just getting that first sale. This enduring conne
Around the world, Restaurant Week attracts locals and visitors, boosting the local economy. Participating gives restaurants and bars a chance to turn one-time diners Read more... The post The complete social media guide to Restaurant Week marketing appeared first on Sprout Social.
Marker Video connects brands with customer-generated video reviews through a marketplace that verifies and authenticates real people’s opinions. Founded in April 2024 by Greta Dunne, the platform allows brands to purchase 30-second unscripted testimonials from verified product users while giving everyday consumers the opportunity to monetize their experiences. The D
Romania’s influencer marketing industry is entering a saturation phase, with audiences increasingly unable to distinguish between organic and sponsored content, according to the “InfluenceMe 2025” report from Publicis Groupe-owned media agency Starcom Romania. The study reveals that only 54% of consumers now recognize influencer campaigns as advertisements, down fro
An analysis of 700 million Instagram posts reveals shifting effectiveness of content formats across different account sizes, with posting frequency emerging as the strongest predictor of account growth, regardless of follower count. Metricool and HypeAuditor‘s joint “Instagram Content Playbook 2025” examines performance metrics across six account tiers, ranging from
Every marketer knows the theory. Build awareness, capture demand, drive pipeline. However, the real world doesn’t always follow the playbook. Campaigns dip. Messaging flops. Budgets shrink.
AI adoption often stalls at experimentation. Discover how CMOs can scale marketing impact and achieve measurable ROI across teams. Read more. Read the full article at MarketingProfs
An analysis of 800+ websites across 11 sectors reveals which domains AI assistants cite most and what it means for authority in the AI era.
AI only works when content is structured, connected and governed. DAM gives it the foundation to turn automation into performance. The post DAM is the missing link in AI-powered marketing success appeared first on MarTech.
Creator content has transformed from platform-specific posts to becoming the central engine powering marketing strategies across all channels, according to new findings from Linqia’s “2026 State of Influencer Marketing Report.” The research, surveying more than 200 enterprise marketers, reveals that every single respondent (100%) reported plans to use influencer con
GEO performance comes down to proof. Share of search, buyer intent, and prompt visibility show whether your strategy is creating real demand.
Set your Black Friday PPC campaigns up for success by tightening budgets, optimizing feeds, guiding automation, and building safeguards before peak shopping hits. The post Get Your Ad Campaigns Ready Before Black Friday appeared first on Search Engine Journal.
Your visibility in AI search now drives brand trust more than your own website. Here’s how to monitor, optimize and protect your narrative. The post How digital visibility drives — or destroys — brand trust appeared first on MarTech.
AI is driving up software costs, but without clear returns, enterprise buyers are right to question whether the premium is worth paying. The post AI productivity gains, like vendors’ AI surcharges, are hard to find appeared first on MarTech.
Learn everything you need to know about Google Local Services Ads so you can quickly connect with customers right from the SERP. The post The Ultimate Guide to Google Local Services Ads appeared first on WordStream.
At 28, I thought I was building the life I’d always dreamed of. I got engaged, shared it with my audience, and then brought them along on the journey. Over 10 million people watched my “Get Married With Me” video across my platforms. It was one of the most beautiful moments of my life, magnified by the fact that I had built this level of trust and connection with my
Who are Lusha’s top competitors, and what makes them stand out?
Audience fit is the #1 factor marketers look for in creators, and it’s the #1 reason collabs flop. Learn how to vet creators beyond audience metrics.