When Canadian creator and athlete Matt Kiatipis first picked up a Fisher-Price basketball hoop as a baby, he could hardly have imagined that years later, his love for the game would lead him around the world, not as a traditional pro athlete, but as the architect of a new sporting format rooted in creativity, community, […]
Cassidy Montalvo is a Virginia-based content creator who has built an online business from her living room, one hair tutorial, one honest moment, and one community connection at a time. However, when Cassidy first downloaded TikTok, algorithms and sponsorships were not her priorities. She was simply looking for connection. At the time, Cassidy was a […]
When “Creators in Fashion” took over VidSummit’s main stage in early October, the closing-night crowd witnessed something the creator economy had never quite seen before: a live, shoppable runway show powered by YouTube and Shopify, streamed globally, and produced by Theorist Media (home to popular YouTube channels like “Game Theory”) under its parent company Lunar
When Motto by Hilton approached Movers+Shakers earlier this year, the challenge was clear: few Zillennial travelers even knew the brand existed. For a hotel line built on compact design, connectivity, and local immersion, awareness was the missing link. The agency’s task was to embed Motto into the cultural conversation, making it not just a place […]
Voice AI gives SMB marketers the power to enhance customer experience, convert more leads, and drive measurable ROI from every call and interaction. Read more. Read the full article at MarketingProfs
AI tools trust structured, factual content--and press releases deliver exactly that. Discover why LLMs prefer press releases and how B2B marketers can use them to stand out in AI-driven search. Read more. Read the full article at MarketingProfs
Even the smartest PPC automation can go off track. Here are four situations where human oversight keeps campaigns efficient and safe.
The discovery stack is evolving from crawl and index to retrieval and reasoning, changing how authority and attribution are built. The post The New Optimization Stack: Where SEO Meets AI Retrieval appeared first on Search Engine Journal.
At the November MarTech Conference, we discussed how AI can help marketers in their market research. The post AI is your key to better market research and planning appeared first on MarTech.
Great emails don’t happen by accident. Follow this six-step process to write messages that connect, persuade and convert. The post 6 steps to writing emails that get opened and acted on appeared first on MarTech.
10 Questions to Ask Before You Hire a Marketing Agency, Consultant, or Fractional CMO written by Sara Nay read more at Duct Tape Marketing By Sara Nay, CEO at Duct Tape Marketing If you’re hiring a marketing agency or fractional CMO, these 10 questions will help you evaluate their priorities, processes, and how they treat clients before signing any contract. Recentl
YouTube Shorts achieves monetization parity with long-form content in US market during Q3 2025. Platform's short-form video format now generates equivalent revenue rates.
Google Ads now lets one advertiser appear twice on a SERP – a change that tests fairness, transparency, and competition.
Gamification can boost engagement and loyalty, but when rewards are poorly designed, they can undermine motivation and turn users off instead. The post Gamification has promise and pitfalls appeared first on MarTech.
Black Friday is three weeks away, so it’s time to finalize the last adjustments. Here’s what to focus on now, based on two Yoast Black Friday coffee chats with our own principal SEOs, Carolyn Shelby and Alex Moss. Alex states, “Black Friday isn’t one day anymore, but a season. If you’re not visible to AI […] The post Last-minute Black Friday SEO prepping for ecommer
Nimble's AI writes emails, manages lists & costs 90% less than rivals.
Google releases Editor 2.11 with Performance Max search term visibility, campaign-level negative keyword lists, Smart Bidding Exploration, and video generation tools.
Nonprofit Common Crawl issued November 4 statement defending data collection methods, citing technical constraints preventing content deletion.
Learn how to strengthen your sender reputation and boost engagement when it matters most.
Learn how to strengthen your sender reputation and boost engagement when it matters most. The post 4 essential tips to maximize holiday inbox placement appeared first on MarTech.
Facebook social listening guide for 2025: strategy, tips, and tools. Track brand mentions, sentiment, reach, and share of voice. Turn social data into action! The post Facebook Social Listening: Strategy, Tips & Best Tools for 2025 first appeared on Brand24.
Traditional SEO optimizes for search engines like Google. AI SEO optimizes for AI platforms and search features.
Learn top internal linking strategies and get a free template to optimize your site‘s SEO and user experience.
Are you putting in hours of work creating content, but your client list still depends almost entirely on word-of-mouth referrals? Do you wish you could leverage the power of long-form video to become the undisputed authority in your niche without the overwhelming pressure of going viral? In this article, you will discover how to use […] The post How to Establish Tho
On the go? Listen to this roundup in audio format. Welcome to the October edition of the Retail Roundup, your go-to recap of the biggest developments in retail media and… The post The Retail Roundup: Twitch Is Shoppable, Spotify Is (More) Buyable, and FBA Fees Get Scrutable appeared first on Acadia.io.
Use this SEO checklist to improve your website’s search engine rankings.
IAB and IAB Europe published guidelines defining incrementality measurement methods for commerce media on November 3, 2025, addressing standardization gaps.
DoorDash reported $3.4 billion in revenue for Q3 2025, representing 27% year-over-year growth, while marketplace volume reached $25 billion and adjusted EBITDA climbed to $754 million.
IAB Australia releases guidance on standardized privacy protocol as nation awaits second tranche of reforms expected to introduce consumer deletion rights.
SEO has changed, a lot. It's resulted in differing practices so this article covers 10 SEO mistakes agencies still make and how to rectify them. The post Top 10 SEO mistakes agencies still make appeared first on Hallam.