Google's VP of Product explains the three foundations of the next generation of search, a shift that signals changes for SEO. The post Google Explains Next Generation Of AI Search appeared first on Search Engine Journal.
Facebook remains a marketing powerhouse. With billions of active users, it’s a prime platform for businesses to connect with their target audience, build brand Read more... The post Best times to post on Facebook in 2025 [Updated October 2025] appeared first on Sprout Social.
The data points marketers need to know about how social media usage is changing in the new year.
Shorter, sharper, and more strategically focused, Amazon’s Prime Big Deal Days 2025 marked another major milestone in the ecommerce calendar. The two-day October event offered a glimpse into how both… The post Prime Big Deal Days 2025 – The Results appeared first on Acadia.io.
Eight ways brands and agencies can build stronger relationships with their creator partners.
Before spending on connected TV, answer these four questions to see if your business is ready — and how to make your first test count. The post 4 questions every SMB should ask before testing CTV appeared first on MarTech.
Trendjacking is a great way to gain attention. Here's how to do it safely. The post Does Trendjacking Work? Dos, Don’ts & Examples appeared first on WordStream.
As TikTok Shop emerged as a major player on the social commerce scene, London-based agency Strudel has refocused nearly all its operations on the platform, moving beyond its roots in music promotion to help brands drive sales through short-form video. The firm now manages hundreds of campaigns across the UK, U.S., and Europe, linking more […]
In 2010, a violent attack left Jonathan Katz-Moses rethinking his life. The Santa Barbara entrepreneur, then running a construction company, fell victim to gang violence while trying to save a couple from being murdered. During recovery, Jonathan realized he “wasn’t happy with life.” With a desire for change, he left his old ventures behind and […]
Learn how to use Reddit for SEO to improve your organic search and AI visibility.
The lights are on but nobody’s home. The engine’s running but no one’s driving. The wheel is spinning but the hamster is dead. Pick your preferred idiom for unattended automations run amok. (“The Wi-Fi’s on, but there’s no Internet.”) Over the past weeks, I encountered AI agents and automation at two separate martech companies — as a customer of one and a pseudo-pro
With the widespread adoption of the internet, digital marketing quickly took the business world by storm. It rapidly eclipsed traditional marketing, making it the top priority for any business aiming to establish its brand.
Discover the hidden costs of smart campaigns and understand where automation helps or hinders performance in digital advertising. The post The hidden cost of automation: Are smart campaigns always smarter? appeared first on Hallam.
The Rise of AI-Powered Prospecting In the State of HubSpot 3.0, revenue leaders stated among the top five challenges their modern sales teams are facing include managing bigger goals with fewer resources, integrating AI into sales processes in a meaningful way, and simultaneously, trying to keep up with the changing landscape of technology. Add to that to the consta
Black Friday to Cyber Monday (BFCM) has become one of the most significant holiday sale periods on the US calendar, and their combined popularity Read more... The post How to create a Black Friday social media marketing strategy for the UK appeared first on Sprout Social.
Turn your PPC reports into action plans, not data dumps by focusing on what your audience needs to know, feel, and do.
Discipline is what separates strategy from chaos in SEO. Learn how to balance quick wins, long-term bets, and essential maintenance in 2026.
Struggling to keep pace with marketing tech and trends? It’s only getting faster. Learn the 10 skills that will keep you competitive in 2026 and beyond. The post What are the skills marketers should develop as we enter 2026? appeared first on MarTech.
Growth stalls when sales and marketing are rewarded for different wins. Better incentives get both teams rowing in the same direction. The post You’re paying your sales and marketing teams to sabotage each other appeared first on MarTech.
If you're looking to create secure, gated areas on your HubSpot website, memberships might be exactly what you need. But before diving in headfirst, it's worth understanding what they can do, their limitations, and whether they're the right solution for your specific needs.
From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey.
From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey. The post AI KPIs: Turning mentions Into strategy in the age of LLMs appeared first on MarTech.
Want to track and analyze Facebook data? Here are the 10 best Facebook analytics tools to help your social media marketing efforts and grow your business. The post The 10 Best Facebook Analytics Tools to Use [October 2025] first appeared on Brand24.
Crowded category. Feature parity. Competitors cloning each other’s look. It’s a maze to know how to stand out in a sea of sameness.
Email list building is one of the most valuable assets a B2B organisation can have. It helps increase revenue and minimise customer churn, enabling you to build strong, lasting relationships with your clients while driving impressive conversions. This guide shares innovative and actionable strategies to build an email list that boosts sales in new and existing marke
MCP, which stands for Model Context Protocol, is an open standard that companies can use to integrate their external tools and data with compatible AI assistants. Imagine you’ve recently launched a new clothing brand and want to find eCommerce stores…Read more ›
Plus 4 more \"stupid\" ideas that made millions this week
As the holiday season approaches, more brands are embracing interactive CTV ads. But while retailers struggle to reliably squeeze sales from shoppable units, CPG, pharmaceutical and entertainment advertisers are putting interactive formats to use for brand awareness.
Many of the largest grocers in the U.S., including Kroger and Albertsons, have restructured to bring their advertising and traditional retail businesses closer together.
OpenAI positions AI tools for enterprise market while building internal advertising infrastructure and exploring ChatGPT ad revenue streams.