How to know what's trending in your niche (without scrolling for hours)
Here are the tools that *actually* work.
Here are the tools that *actually* work.
Unlock the secrets of AI content creation that actually gets cited. Learn how to enhance your visibility with unique AI-generated articles. The post Why AI Content All Sounds the Same & How SEO Pros Can Fix It appeared first on Search Engine Journal.
As more users adopt zero-click search, analysts suggest brands will shunt investment from publishers on the open web and into CTV and paid social.
The Omnicom-owned has for several months been working to upskill its employees across all divisions in AI by essentially gamifying the spread of its knowledge
As Netflix marks three years of its ad business, the platform now expects to be a core part of every major media plan.
Marketers have a new buzzword to either salivate or lose sleep over: entities. Not KPIs, not personas—entities. We know it... The post How to Turn Your Internal Experts Into Search Entities appeared first on Contently.
What brands need to do differently this Black Friday.
Healthcare businesses vary in scope, from wellness centers to doctors' offices to hospitals. But they share one important need: They all must safeguard any protected health information (PHI) they possess, especially when doing email marketing.
A Facebook audit evaluates your Page’s performance, branding consistency and strategic alignment in 30 minutes or less. Facebook updates features constantly, making regular audits Read more... The post How to do a Facebook audit in 30 minutes or less appeared first on Sprout Social.
Lance Wolder, head of strategy and marketing, PadSquad For over a decade, “the right person, the right message, the right time” has been a guiding principle in digital advertising. It has been cited in decks, planning documents and strategy sessions across the industry. Even so, it rarely happens in reality. In practice, the industry focus […]
Wunderkind survey reveals 34% of consumers began holiday shopping in October as 71% cite higher prices from tariffs as top concern heading into Black Friday Cyber Monday 2025.
Newton Research integrates specialized marketing measurement agents with Snowflake Cortex AI on November 4, enabling brands to run media mix modeling and incrementality analysis directly within secure data environments.
YouTube now lets creators filter analytics metrics by organic versus paid traffic, ending confusion about how advertising affects channel performance. The post YouTube Separates Organic & Paid Metrics In Channel Analytics appeared first on Search Engine Journal.
Updated with news that Google is cracking down on non-compliant senders ahead of the holidays. The post Bulk email restrictions from Google, Yahoo and Microsoft: What you need to know appeared first on MarTech.
Content optimization means improving your pages for both search engines and AI tools so they reach more people and convert better.
Some 91% of agency leaders say they see a future in which headcount is somewhat or substantially reduced because of artificial intelligence. Read the full article at MarketingProfs
Customer advisory boards help B2B marketers refine ABM programs through deeper insights, stronger alignment, and increased advocacy from key clients. Discover how CABs fuel better results. Read more. Read the full article at MarketingProfs
We’re back with another installment of the Post Performance Report (PPR)—a series where we compile and analyze social media posts and campaigns inspiring us, Read more... The post Post Performance Report: Nonprofit organizations bringing their missions to social media appeared first on Sprout Social.
When marketing and technology clash, SEO and site performance suffer. Bill Hunt outlines how to unify both for long-term digital resilience. The post The CMO-CTO Power Struggle: Solving The Web Effectiveness Stalemate appeared first on Search Engine Journal.
Did you ever think we would see the day when data-driven' marketing would be seen as backwards-looking marketing? The post What comes after ‘data-driven marketing?’ appeared first on MarTech.
AI website builders promise a lot: “Describe your business in a sentence and we’ll generate a beautiful, high-converting site in 30 seconds.” Sometimes you actually get something usable. A lot of the time, you get a generic template with lorem ipsum swapped out for slightly better lorem ipsum. If you’re […] The post Best AI Website Builders in 2025: Which Ones Actua
Customer segmentation has always been a marketing essential, but it has changed over the past few years. Basic demographic labels like age, gender, or location no longer tell the full story because none of your customers fit into neat boxes, and none of them are exactly alike. Each one of them acts, thinks, and buys in specific, complex ways.
PodEngine, a Cardiff-based podcast intelligence platform founded by Joe Tannorella, has partnered with Interview Valet, a U.S. podcast interview marketing agency, to introduce the Podcast Authority Score, a new metric designed to measure podcast quality, credibility, and audience trust with greater transparency than ever before. For brands, creators, and PR professi
Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new opportunities.
AI is shifting discovery upstream, changing where influence happens. Learn how to measure value and performance before the click. The post 5 ways AI is changing where and how influence happens in affiliate marketing appeared first on MarTech.
Marketers love AI, but the sector's growing debt and shaky foundations, means they could be the first to suffer if the hype-driven boom turns into a bust. The post If the AI bubble bursts, marketing could take the first hit appeared first on MarTech.
Vulnerability isn’t weakness. It’s how you build trust and authentic leadership. Here's how courage and connection can transform your marketing. The post How showing up — even when you’re scared — builds marketing confidence appeared first on MarTech.
Why purchased lists fail and what generates leads that convert.
Podcast creators are highly influential – even though most listeners don’t think of them as traditional “influencers” – but a new study by podcast company Acast has revealed a “paradoxical trust dynamic” which elevates podcasters above conventional influencers. The 2025 Podcast Pulse report finds that 84% of weekly podcast listeners say a podcaster has changed […]
Assess where your teams sit on five levels of marketing maturity: from siloed operations to autonomous systems, and what benefits you access at each level.