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36 predictions for Social Media Marketing in 2026

These tips and trend pointers could help you prepare your marketing plan for 2026.

Spotify deploys machine learning to automate user acquisition campaigns

Spotify engineers detail implementation of pre-ranking algorithm that reduced acquisition costs by 14% while maintaining performance after iOS privacy changes.

Does Quora marketing still work? Yes. Here’s 5 new ideas

Most marketers have written off Quora. Big mistake, especially since Quora is one of the top-cited websites in Google AI Overviews. While everyone’s fighting for... The post Does Quora Marketing Still Work? Yes. Here’s 5 New Ideas appeared first on The Daily Egg.

Australia implements world's strictest social media ban for under-16s

Australia bans social media for children under 16 starting December 10, 2025, affecting Facebook, Instagram, TikTok, YouTube, Reddit, and Kick, with platforms facing $49.5M fines.

A LinkedIn joke that went *horribly* wrong

The 5 smartest (and dumbest) growth tactics this week.

Marketing funnel framework maps five stages from awareness to loyalty

Madhav Mistry outlines comprehensive 2025 funnel model with stage-specific KPIs, tactics and strategies for awareness through customer retention.

Samsung refrigerators reveal Silicon Valley's degradation playbook

Take working products, add screens and Wi-Fi, then sell worse versions with ads—Samsung's $3,000 refrigerators exemplify tech industry strategy.

Wunderkind challenges static marketing journeys with real-time approach

Marketing platform Wunderkind released guide on October 8, 2025 arguing traditional customer journey frameworks miss 77% of intent signals amid fragmented behavior.

HouseFresh achieves notable traffic recovery after Google algorithm impacts

HouseFresh reports traffic recovery on October 11, 2025, after losing 95% visibility following Google's September 2023 Helpful Content Update implementation.

Google Analytics launches Meta and TikTok cost data import integrations

Google Analytics now imports cost data from Meta and TikTok through native integrations announced October 7, 2025, enabling automated cross-platform tracking.

Google expands Web to App Connect across multiple campaign types

Google announced September 5 expansion of Web to App Connect to YouTube, Hotel, Demand Gen campaigns with unified reporting and measurement features.

Meta showcases data clean room results at Australia's measurement conference

Meta's Advanced Analytics delivers 27-fold performance variation and 14% revenue lift from first-party data segments at IAB event.

Email marketing for solopreneurs: Start here

If you’re a one-person show wearing 14 hats (and balancing a few on your knee), email marketing for solopreneurs is the channel that pays you back in focus, control, and profit. No algorithms to appease, no ad budgets vanishing before lunch—just direct conversations with people who asked to hear from you. This cornerstone guide gives […] The post Email Marketing for

Ride-hailing app puts social justice in drive

The company made its name by disrupting ride-hailing with a fairness-first model.

Brands and retailers are already rushing to capitalize on World Cup fever

While the World Cup is more than seven months away, tickets are already on sale, and brands are getting involved now.

AI agent developers have become adland’s in-demand role

Agencies and brands are hiring developers who can bring pragmatism to their AI agent efforts. They're up against a lot of competition for that talent.

Daily Mail says Google AI Overviews have killed click-throughs

Daily Mail’s clickthroughs drop 80–90% when Google AI Overviews appear, but traffic impact remains minimal due to strong direct traffic.

Media buying briefing: Stagwell strikes partnership with Palantir, as it zigs from rivals

Stagwell spelled out a growth strategy that feels both familiar to the holding company model — and yet altogether different in partners and principal media approach.

Google Shopping duplication tactic sparks policy compliance warnings

LinkedIn marketing professionals promote product listing strategy despite violation of merchant center terms.

Nielsen and Adelaide integrate attention metrics with reach data

Nielsen and Adelaide announced October 7, 2025, integration combining AU attention metric with reach data in Outcomes Marketplace. New efficiency metrics gauge both reach and attention.

Scope3 aligns emissions model with GMSF v1.2 framework

Scope3 updated its emissions measurement platform to align with GMSF v1.2 on October 1, 2025, offering three framework options for advertisers.

Admetrics releases 150-page Black Friday playbook after record 2024 sales

Admetrics announced a comprehensive 150-page Black Friday and Cyber Monday 2025 playbook on October 9, featuring strategies for Meta, Google, and TikTok ads.

Iab unveils incrementality framework for commerce media budgets

Advertising industry groups release measurement guidance as sector spending approaches $150 billion across US and European markets.

European retail media spending reaches €13.7 billion with 21.1% growth

IAB Europe reveals retail media now accounts for one-fifth of digital advertising as standardization challenges persist across 31 markets.

Iab Europe opens public comment on commerce media standards

IAB Europe seeks industry feedback on updated Commerce Media Measurement Standards V2 and new flexible ad size guidelines for retail media networks until November 14.

Adobe releases AI agents targeting B2B sales and marketing workflows

Adobe announced three B2B AI agents on October 9, 2025, designed to streamline complex purchasing cycles through automated audience building and journey optimization.

The Trade Desk CEO unveils OpenAds to combat supply chain manipulation

Trade Desk CEO Jeff Green announced OpenAds on October 2, 2025, responding to Prebid transaction ID changes with forked code and enterprise auction platform.

TTD enables programmatic retail media buying through Koddi partnership

The Trade Desk integrates Koddi's commerce platform for programmatic onsite retail inventory access. Gopuff launches as first partner October 2025.

Google faces publisher backlash over AI search control limitations

Google executive Robby Stein confronted on publisher controls for AI search features, revealing gaps in opt-out options as content creators demand choice.

Monthly social media updates every marketer should know

If you’re a marketer, you already know that social media never sits still.