#OMP!

See how ChatGPT, Perplexity, Gemini, Claude, and DeepSeek differ in data sources, live web use, citation rules, and more.

Are you wasting crawl budget on the wrong pages? Learn how to protect revenue with smarter crawl strategies.

Are you wasting crawl budget on the wrong pages? Learn how to protect revenue with smarter crawl strategies. The post Invisible pages, lost revenue: Why crawlability poses a huge risk appeared first on MarTech.

As people move away from traditional search engines and turn to AI tools for answers, Leah Nurik, Co-Founder and CEO […] The post The GEO Goldrush – How Generative AI Is Changing Brand Visibility – Leah Nurik – Brandi appeared first on Napier - B2B PR and Marketing Agency.

Only 9% of marketing professionals are confident in their current content strategy. (Source: Semrush)

Yes, this is another Sora story. But this one’s less about the tech and more about what it’s doing to the people behind it

Coming up with strong lead generation ideas isn’t always easy. I’ve found myself putting it off more than once — not because it’s not important, but because it often feels like a hit-or-miss.

Use these blog ideas to inspire your next post and find out how to generate more ideas for your site.

It might be for the best. The post Low CTR? appeared first on Carney.

YouTube’s new Brand Pulse Report helps marketers measure full brand impact across paid ads, creator videos, and organic content using AI-powered insights. The post YouTube Launches Brand Pulse Report to Measure Full Brand Impact appeared first on Search Engine Journal.

Each week, we'll bring you select insights from our newsletter, How to Build Brands and Influence People (HBBIP). To have all of these insights delivered directly to your inbox, subscribe today!

Making money on Instagram isn’t just for mega-influencers. Small businesses and content creators have a real shot at driving sales, too. But if you’re Read more... The post 7 real examples of how to make money on Instagram: A guide for small businesses & creators appeared first on Sprout Social.

This article provides actionable plumber SEO best practices that will help SEO plumbers outrank their competitors. By optimizing your website, you can attract more local customers, boost visibility, and ultimately grow your plumbing business. Let’s explore the key steps to take your SEO strategy to the next level. The post SEO for Plumbers: Best Practices to Outrank

Add a fake 2025 date, increase your AI visibility. A new study shows ChatGPT and rivals reward recency over relevance.

This checklist combines proven SEO essentials with the new steps that matter for AI search. No fluff, no fuss. It will help you strengthen your SEO foundation, adapt to changing behaviors in AI search, and keep your brand visible across…Read more ›

The new AI agents aim to help tackle long buying cycles by identifying decision-makers, personalizing journeys and accelerating deal flow. The post Adobe introduces AI agents to help B2B marketers navigate long buying cycles appeared first on MarTech.

Search engines aren’t what they used to be. And now…there’s no turning back. AI has become the foundation of how Google and other platforms like ChatGPT deliver answers, and zero-click search is quickly shifting how buyers access information. For marketers, that means the old playbook of keyword lists and technical hacks doesn’t deliver like it once did. In Episode

Wouldn’t it be ideal if you could get more quality leads from your marketing campaigns?

Online discovery is changing, and you need to update your approach.

Reddit says that its automated targeting tools are driving better response across all objectives.

TikTok's Shop Safety Report outlines all of its evolving enforcement efforts.

The chase for empty traffic is over. SEO success now depends on intent-driven content, grounded visibility, and proof of business value.

Reading Time: 6 minutesAs customer expectations continue to evolve, today’s brands face a crucial choice: adapt or die. This was the resounding theme at MoEngage’s recent event, The Customer Engagement Summit: Adapt or Die, in NYC. During a series of candid fireside chats, industry leaders like Megan Kwon from Loblaw, Hope Barrett from SoundCloud, and Blair Bendel f

The Evolve stage is the dynamic core of Loop Marketing, helping your business not only keep up but also get ahead. By embracing real-time iteration, powered by human-AI collaboration, you transform every marketing effort into a learning opportunity that builds compounding insights. This ensures your AI-powered marketing strategy is a more innovative, faster, and mor

We’re back with another installment of the Post Performance Report (PPR)—a series where we compile and analyze social media posts and campaigns inspiring us, Read more... The post Post Performance Report: Brands from regulated industries making social media less spooky appeared first on Sprout Social.

Trust has become the essential foundation of the creator economy. However, this foundation faces a significant threat as viewbotting distorts metrics across major live streaming platforms, according to new research from streaming analytics company Streams Charts. As brands increasingly shift their marketing budgets toward creator partnerships, this crisis of confide

The rise of Name, Image, and Likeness (NIL) policies in collegiate athletics has created a new class of influencers who are reshaping how brands connect with Gen Z, according to a new report from The Goat Agency, a global influencer marketing firm. The report, titled “From Campus to Culture: The Rise of NIL Influencers,” details […]

Discover how natural language interfaces are reshaping marketing workflows, democratizing data access, and driving smarter business outcomes in the era of applied AI. Here's why 2025 marks a turning point. Read more. Read the full article at MarketingProfs

Learn how the 4Ms framework strengthens go-to-market planning by aligning Marketing and Sales for better execution and measurable results. Read more. Read the full article at MarketingProfs

Most SEO reports go unread. Or, worse — they get skimmed, misunderstood, and ignored. But knowing how to create an SEO report that demands attention can change everything. It’s not just a performance recap. It’s a strategic tool that helps you build trust with decision-makers.