Here's how to get ChatGPT — and other AI tools — to be honest about their limits, so you can avoid hallucinations and get better results. The post How to get genAI to say it doesn’t know appeared first on MarTech.
AI browsers disrupt how GA4 records referral data, obscuring traffic sources and discovery patterns. Find out how to track them accurately. The post How GA4 records traffic from Perplexity Comet and ChatGPT Atlas appeared first on MarTech.
In a zero-click world, visibility starts where answers are delivered. Search now rewards brands that earn trust, credibility and authority across results. The post AI is rewriting visibility in the zero-click search era appeared first on MarTech.
How marketers can use AI to drive creativity, expand their reach and provide more value to consumers.
How marketers can use AI to drive creativity, expand their reach and provide more value to consumers. The post Winning the platform shift appeared first on MarTech.
Thought leadership and SEO content shouldn’t be at war with each other. If you rely only on SEO pieces, you end up with a helpful but generic blog that blends into the SERPs. If you only ship thought leadership, you get great ideas… that nobody finds unless they already follow […] The post Thought Leadership vs. SEO Content appeared first on .
Holiday marketing checklist: Stop going broke chasing Q4 sales today
Success in HVAC advertising comes from consistent optimization, not one-time setup. Dedicate 30 minutes weekly to campaign maintenance and improvement. The post HVAC PPC Ads: How to Maximize Every Dollar Spent appeared first on CausalFunnel.
TL;DR: Stop debating brand vs. performance. The winning strategy is to combine emotional, attention-grabbing brand creative with functional, conversion-focused performance marketing, and then prove its value using business outcomes, not vanity metrics.The LinkedIn debates are endless. \"Focus on performance; brand is fluff.\" \"Performance is a race to the bottom; o
Understanding complete HVAC lead generation cost helps you make better decisions. You'll know when you're overpaying. You'll spot optimization opportunities faster. The post HVAC Lead Generation Costs Explained appeared first on CausalFunnel.
Google Ads can transform your HVAC business into a lead-generating machine. This guide shows you exactly how to succeed. Google Ads for HVAC lead generation helps you get more quality leads with the right approach. Quality leads are more likely to convert. The post Ultimate Guide to Google Ads for HVAC Lead Generation (2025) appeared first on CausalFunnel.
Trust is the new currency in real estate, and Google Reviews has emerged as a game-changer for building […] The post Google Reviews for Real Estate Agents: A Trust-Building Guide appeared first on SocialPilot.
Micro dramas are attracting attention, so Digiday has charted the format's revenue forecasts and viewership, to understand how we got here.
The British news publisher has worked with Electric Twin to create a synthetic audience research panel based on The Times’ human reader panel.
AI-powered 'agency-in-a-box' tools are redefining the creative landscape, forcing independent agencies to innovate or be outpaced by automation.
There’s been a lot of buzz around llms.txt. But no major AI platform has confirmed that they use it. Not yet, anyway. And there’s no evidence that any major large language model (LLM) actually uses it when crawling. So, why are some SEOs and site owners already adding it to their sites? Because LLM traffic … The post Does Your Website Need an LLMs.txt File? + How to
Your Facebook lead just filled out your form. How long until they get your first email? If the answer is \"hours\" or \"when I download the CSV tomorrow,\" you're losing conversions. Speed matters—leads who receive immediate follow-up convert at dramatically higher rates than those who wait. The manual process—downloading CSVs from Facebook Ads Manager, importing to
Machine learning infrastructure enables retailers to increase ad load and efficiency without degrading shopper experience through real-time personalization technology.
Ad Context Protocol launch on October 15 sparks debate about whether advertising needs another standard before addressing transparency in AI automation.
More than half of searches in 2025 don’t lead anywhere. People get answers from ChatGPT, Perplexity, and Gemini without clicking a single link. Not showing up in those responses? You’re invisible to half the internet. That’s where answer engine optimization (AEO) comes in. It helps your brand become the answer that AI tools deliver. This […]
YouTube introduces Edit with AI in Shorts and YouTube Create app, transforming raw footage into polished videos with automated editing, music, and voiceover in 15 markets.
New Q3 2025 data shows AI platforms and search engines both reached September highs, suggesting parallel growth rather than direct competition.
Meta announced improved value optimization for app advertisers on November 3, 2025, delivering 29% higher ROAS and enhanced MMP alignment for iOS and Android campaigns.
MNTN announced QuickFrame AI on October 30, combining Google's Veo, ElevenLabs, and Stability AI to generate complete commercials from URLs in minutes for TV and social.
Publishers and Consent Management Platforms face a February 28, 2026 deadline to implement IAB Europe's updated framework, with Google systems accepting v2.3 strings immediately.
There has never been a bigger moment in history when brand differentiation was more important. The channels we relied on for growth are saturated and increasingly less effective. And with AI changing how people search and make buying decisions, the race to stand out has never been more brutal.
Reels help you get discovered, but Stories? That’s where the real connection happens. Your day-to-day, your personality, your […] The post How to Schedule Instagram Stories: 3 Methods (Including ChatGPT) appeared first on SocialPilot.
I’m going to say something that might ruffle a few feathers, but here it is: I’m still disappointed by most welcome emails I receive. Not because I expect every brand to knock it out of the park, but because this moment, this exact moment, is such a rare opportunity.
Benjamin Houy shuts down Lorelight, arguing AI search doesn’t need stand-alone GEO tools. The decision sparks debate over measuring assistant visibility. The post GEO Platform Shutdown Sparks Industry Debate Over AI Search appeared first on Search Engine Journal.
AI is reshaping how people search, decide, and buy. Discover the key shifts defining 2026 and how to stay visible everywhere.