Your 2025 guide to social media hiring. Discover key roles, interview questions, and expert advice to build a winning social team. The post Social media hiring in 2025: How to build a high-performing team appeared first on Social Media Marketing & Management Dashboard.
Most B2B blogs fade into the background because they're written for algorithms or industry peers, not for the people making real decisions. Companies publish generic insights and safe opinions, and then face readers who leave after a few paragraphs.
Most marketers already know how to use Canva for social media to create scroll-stopping posts. The friction usually starts after the design stage, when Read more... The post Canva for social media: The complete guide for marketers appeared first on Sprout Social.
Staying relevant is crucial for a brand to succeed. It’s not just about being on top—it’s about keeping up with evolving market shifts. Brands Read more... The post 10 ways AI social listening tools help your brand appeared first on Sprout Social.
Heylist, a Montreal-based SaaS (Software as a Service) platform founded in January 2024, solves a critical gap in the influencer marketing space: connecting global brands with nano and micro-influencers (those with 50,000 followers or less) who have been largely overlooked by traditional influencer platforms. The company has built a technology that enables brands to
Google CEO Sundar Pichai revealed during Alphabet’s Q3 2025 earnings call that YouTube Shorts now earns more revenue per watch hour than traditional in-stream videos on the platform, highlighting a shift in the company’s strategy for short-form content. “In the U.S., Shorts now earn more revenue per watch hour than traditional in-stream on YouTube,” Pichai […]
When Quill launched in 2018, few companies were thinking about podcasts as a measurable brand asset. The Toronto-based agency was founded by Fatima Zaidi, who saw an untapped opportunity after listening to an episode of “How I Built This” featuring Ben & Jerry’s founders. The story resonated so strongly that she became a loyal customer. […]
Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results.
Use AI to grow on every channel this holiday season. These prompts will help you do it. The post AI Prompts for Marketing Emails, Social Posts, & More appeared first on WordStream.
Personal development creators who target micro-niches command three to five times higher rates than generalists, according to a new industry report from e-commerce platform ThriveCart. This specialized approach emerges as a key success factor in a creator economy projected to grow from $250 billion in 2023 to $600 billion by 2030. The report identifies ultra-specifi
Co-founded by journalist-turned-marketer Fernando Amdan, Buenos Aires-based Amplifica helps global brands like the NBA and Premier League build relationships with Spanish-speaking audiences through culturally resonant storytelling and an inbound approach to digital strategy. When Fernando launched the agency in 2010, however, he wasn’t chasing trends. He was respond
Create a sustainable founder-led content model that balances authenticity, efficiency, and long-term brand impact. The post Don’t Let Your Founder Burn Out: 4 Systems To Operationalize Thought Leadership appeared first on Search Engine Journal.
This holiday, skip the promo blast. See how brands like La Quinta built loyalty through care and conversation — and how you can, too. The post How to turn holiday shoppers into loyal friends, not one-time buyers appeared first on MarTech.
Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, trust-based personalization. The post Why behavioral segmentation beats personas for real personalization appeared first on MarTech.
We're kicking off the November MarTech Conference with insights from Scott Brinker, the godfather of martech. The post How agentic AI is changing the future of marketing appeared first on MarTech.
Every B2B sales manager knows the pain of a bloated pipeline - packed with leads that look promising but never go anywhere.
Adthena analyzed 21 million SERPs over two four-week periods to reveal where visibility is falling and which industries are being hit first.
Finding quality B2B leads shouldn’t feel like guesswork. Yet, most revenue teams spend hours chasing bad data, only to find numbers that don’t connect, emails that bounce, or people who no longer work for that company.
Businesses are changing faster than ever in 2025. Customers expect companies to understand their needs, save them time, and protect their information at the same time. Predictive analytics makes this possible. By studying past actions and patterns, companies can see what customers are likely to do next. Done right, this creates better experiences, stronger loyalty,
This study compares the types and structural characteristics of travel-related pages cited by two leading generative AI systems, Google’s AI Overviews and OpenAI’s ChatGPT. We looked at a dataset of 2,279 URLs cited in AI Overviews and 1,483 URLs cited in ChatGPT. Results were analysed across six travel categories: luxury, cruise, family, beach, solo, and […] The po
5 viral moments every marketer must see
In the AI era, measuring pageviews isn't enough — publishers need a new metrics stack that tracks how they are cited in AI engines and ties it all to clicks and revenue.
Reach is diversifying beyond Google by leaning on news aggregators and monetizing Facebook engagement to offset declining search traffic.
Converting SaaS leads into customers is extremely important, but it can be a struggle cycle where most businesses fail, because only 2-3% of website visitors become paying customers. Additionally, the marketing team works tirelessly to generate hundreds of leads every month, yet your sales team converts just a handful into revenue. The post Converting SaaS Leads Int
Buyers research products for weeks before buying anything. Marketing has become complex with many channels to manage. The post Complete Lead Generation Process: Step-by-Step Guide for 2025 appeared first on CausalFunnel.
Discover the best B2B lead generation tools for 2025, including HubSpot, ZoomInfo, and CausalFunnel. Learn when to use tools, agencies, or a hybrid approach to drive qualified leads and maximize ROI with content marketing and lead magnets. The post Best B2B Lead Generation Tools for 2025: Tools vs. Agencies appeared first on CausalFunnel.
Marketing automation sounds like a gift to solopreneurs who are juggling everything on their own. It promises to save time, keep customers engaged, and help convert leads while you focus on running your business. And when it works well, it really does feel like magic. Emails go out at the right time, follow-ups happen like […] The post Is Your Marketing Automation P
Industry leader warns Ad Context Protocol launch misses opportunity to fix programmatic advertising's structural problems before building new AI systems.
Small website publishers reflect on traffic losses and algorithm changes one year after October 29, 2024 summit where executives apologized then revealed more AI.
The internet has become the go-to source for everything from trivia about celebrities to fixing our kitchen sinks. But the way people find that information? That’s changing fast. Search engines don’t work the way they did five years ago. Machine learning now powers how Google understands queries, ranks content, and delivers results. The basic SEO […]