#OMP!

SISTRIX analyzed millions of AI Mode responses after the October 31, 2025 German launch, finding YouTube and Google.com dominate citations at 40% and 31% respectively.

Uber Advertising announces the first custom attention model combining brand lift data with predictive attention measurement for ride and food delivery ads.

Lorelight's founder Benjamin Houy closes the generative engine optimization platform on October 31, 2025, after realizing AI search visibility requires same fundamentals.

LinkedIn continues to be the number one platform for Social Media for B2B networking, offering profile numerous configuration elements that are often underutilized. We are sharing some core areas to focus on when establishing a great profile to help you boost your brand on LinkedIn.

Microsoft CEO Satya Nadella announced workforce expansion plans with AI enabling higher productivity per employee, following flat headcount in fiscal 2025.

Once an SEO win, FAQ schema is now limited to government and health sites. Here’s how to keep your FAQs visible in search and AI.

After launch, ongoing tracking keeps your site competitive. Use automation and analytics to catch issues early and sustain SEO growth.

ABM isn’t just for enterprises. Smaller companies can now use AI, automation and focused targeting to drive efficiency, close deals faster and scale smarter. The post How small companies can win with account-based marketing appeared first on MarTech.

AI tools surface what’s said about your executives and brand. Build strong, consistent profiles to maintain credibility and influence perception. The post What ChatGPT says about your brand — and why it matters appeared first on MarTech.

Foundational SEO skills include keyword research, link building, and on-page optimization.

Common SEO interview questions include: What are some ranking factors? What is your view on AI content?

By Lisa Heay, Vice President of Business Operations at Heinz Marketing Planning your marketing budget is one of the most critical steps for setting your team and your organization up for success. As we look ahead to 2026, marketers are facing Read More › The post Master Your 2026 Marketing Budget: Essential Steps for Planning Ahead appeared first on Heinz Marketing.

Component suppliers face unique digital challenges. Your buyers aren't browsing casually. They're engineers, procurement managers, and technical decision-makers searching for specific specifications, certifications, and delivery capabilities. They need instant access to technical data sheets, compliance documentation, and material specifications.

OEM manufacturers face unique digital challenges. Your buyers need precise technical specifications, detailed product catalogs, and clear capability statements before they'll even consider a conversation. Yet most agencies build websites that treat manufacturing like any other B2B sector.

Mastodon and Bluesky are gaining some serious traction. Users are increasingly drawn to platforms that prioritize privacy, transparency, […] The post Bluesky Vs. Mastodon: Which is Right for Your Business? appeared first on SocialPilot.

Halloween is a time for scary stories that keep you awake at night. So, turn off the light and pass me the torch, as I tell you a tale as familiar as it is terrifying—a tale about the bogeyman under every content marketer’s bed: ROI. It’s the monthly reporting meeting. The applause for September’s sales […] The post Why the ROI Obsession is Killing Content Marketing

Udio disables downloads as part of licensing deal with Universal Music Group, settling copyright infringement litigation through industry-first agreements.

A PPC audit is a structured review of your paid advertising campaigns. It examines every component affecting performance and cost efficiency. The goal is to identify weaknesses, fix inefficiencies, and uncover new growth opportunities. The post The Complete Guide to PPC Audits: Optimize Your Ad Performance appeared first on CausalFunnel.

PPC marketing competitor analysis helps you understand how your rivals are running their campaigns. By analyzing their strategies, you can optimize your own PPC efforts for better results. The post Mastering PPC Marketing Competitor Analysis: How to Outperform Your Rivals appeared first on CausalFunnel.

Optimizing for AI search means optimizing for meaning, not just metadata. This article explains how to make content that’s discoverable, retrievable, and trusted across AI Overviews, ChatGPT, and other generative search experiences. The Ground Beneath Search Has Shifted Online search has evolved from a simple list of blue links to an experience of answers gathered,

Each week, we'll bring you select insights from our newsletter, How to Build Brands and Influence People (HBBIP). To have all of these insights delivered directly to your inbox, subscribe today!

Traditional methods in the race of AI can make your business slow. This is because traditional methods, such as print ads or radio spots, cannot meet the current demand for measurable and quick results. The post The Complete HVAC PPC Marketing Guide: Strategies to Generate Quality Leads in 2025 appeared first on CausalFunnel.

Meta's giving advertisers more tools to help generate and qualify leads.

Trust, Storytelling, and the Future of Brands written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Ernie Ross—global brand strategist, founder of Ross Rethink, and creator of the Intangence methodology. Ernie’s new book, “Intangence: How Human Connect

Why Hope Is a Leadership Strategy written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Dr. Julia Garcia, psychologist, speaker, and author of “The Five Habits of Hope.” Julia shares how hope isn’t just a feeling—it’s a set of practical habits that any

The post exploded. 500+ likes, 400+ comments, and people are loving it. But SEOs didn’t. I can’t believe we’re still talking about this at the end of 2025. I want to believe it’s ragebait. But whether he’s antagonising on purpose,…Read more ›

Is your logistics operation still relying on spreadsheets, outdated systems, and siloed inboxes to manage client relationships and track shipment statuses? If that question causes you to pause, you are not alone.

Innovators often face a linguistic gap when new products or services outpace existing concepts. This article explores how naming and language shape understanding and adoption. Read more. Read the full article at MarketingProfs

As the poem goes: “Consumers scour social media with care, knowing that the holidays will soon be here.” Or something like that. The most Read more... The post 2025 holiday shopping trends: Tariffs, trust and timing appeared first on Sprout Social.

Discover how top agents use real estate social media to generate leads, build trust, and grow their business smarter in 2025. The post Real estate social media marketing: Expert tips for 2025 success appeared first on Social Media Marketing & Management Dashboard.