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Online marketing articles

Social Media Planner: How To Plan Your Content (With Template)

Streamline social media marketing with this free planner template to schedule, organize, and improve your content strategy.

We are social’s monday mashup #749

Meta expands AI video feed, TikTok launches new AI tools, Threads puts a stop to doom scrolling, and more social media news.

AI Trends for Marketers Report - key findings from 1,000+ marketing pros

With 66% of marketers globally using artificial intelligence in their roles, it's no longer a matter of if you should use AI but how. How are other marketers (and your competition) using AI? How can you use AI ethically?

3 stats defining social media in 2026

The data points marketers need to know about how social media usage is changing in the new year.

Gracenote report highlights contextual targeting gap in CTV advertising

Survey of 600 media executives reveals 32% find CTV ineffective despite rising spend, with 80% prioritizing audience targeting over content-based strategies.

LiveRamp introduces agentic AI tools for marketing automation

LiveRamp debuts autonomous agents with data collaboration access, natural language segmentation, and AI-powered marketplace search on October 1, 2025.

What Are Good Google Ads Benchmarks In 2025?

See how your paid search metrics compare across 20 industries with fresh data from thousands of real campaigns.

How to become a better copywriter: advice I wish I had

I’ve made over seven figures online, and it all started with copywriting. Specifically, I founded and sold a digital marketing... Continue Reading The post How to Become a Better Copywriter: Advice I Wish I Had appeared first on Copyblogger.

European broadcasters face mounting streaming competition

BCG survey shows streaming platforms reach 97% of European viewers, claiming 64% of viewing time as broadcasters struggle with eroding market share.

Maximize your AI visibility before your competitors do [Webinar]

Learn how to boost your brand’s AI visibility. Discover the key signals that drive AI citations and modernize your SEO strategy with AEO. The post Maximize Your AI Visibility Before Your Competitors Do [Webinar] appeared first on Search Engine Journal.

GSC Guardian extension adds bulk CSV import for algorithm tracking

Browser extension GSC Guardian 2.9 introduces bulk CSV import functionality allowing SEO professionals to upload historical annotations and migrate data efficiently within Search Console.

Advertisers discover Meta counts likes and shares as clicks for conversions

Marketing consultant highlights documentation showing any ad interaction, not just link clicks, can trigger attribution within conversion windows.

How does email engagement change during the holiday season?

Find out when and where people are most likely to engage with your emails on Black Friday, Christmas, and the rest of the year-end holiday season. The post How Does Email Engagement Change During the Holiday Season? appeared first on Litmus.

Perplexity announces Comet Plus with major news publishers

Perplexity unveils Comet Plus subscription on October 1, 2025, partnering with CNN, Washington Post, Condé Nast, Fortune and other publishers at $5 monthly.

How to measure social media reach in 2025?

Here's how to measure social media reach for your social media posts, hashtags, marketing campaigns and social media profiles. The post How to Measure Social Media Reach in 2025? first appeared on Brand24.

How to audit brand mentions for modern SEO

Auditing your brand’s mentions is how you uncover: How the public sees your brand What misinformation might be feeding AI systems Which topics and entities are most strongly connected to you Think of it as backlink auditing for the AI…Read more ›

Google Ads copywriting with AI: Getting the prompt right

Great ad copy depends on the input. See how clear, structured prompts – from personas to constraints – lead to stronger AI-generated ads.

How Brand Curators blends PR and talent management to bolster creator representation

Brand Curators, founded in 2020 in New York, represents a new type of creator representation that refuses to be confined by traditional agency classifications – instead focusing on what founder Tiffany “Tiff” Knighten calls “creatorpreneurs” and their needs in the creator economy. “I wouldn’t just classify us as PR or talent management,” explains Tiffany. “When […]

The 11 best marketing insights from the Ahrefs podcast

But even if you’re our most loyal fan, there will still be plenty of insights that you’ve missed or have forgotten already. Many of these ideas are too good to let vanish. So we went back through our catalog and…Read more ›

AI Max for Search: Everything you need to know

From search term matching to URL expansion, discover how Google’s AI Max for Search works – and why advertisers should test it now.

How to set up GA4 cross-domain tracking for global and multi-brand sites

Fragmented sessions distort insights. GA4 cross-domain tracking unifies data across brands and regions so marketers, analysts and leaders see the full journey. The post How to set up GA4 cross-domain tracking for global and multi-brand sites appeared first on MarTech.

AI trust is the new growth engine

Unchecked AI puts brands at risk. Accountability frameworks translate ethics and governance into customer trust, loyalty and growth. The post AI trust is the new growth engine appeared first on MarTech.

Australia implements world's strictest social media ban for under-16s

Australia bans social media for children under 16 starting December 10, 2025, affecting Facebook, Instagram, TikTok, YouTube, Reddit, and Kick, with platforms facing $49.5M fines.

A LinkedIn joke that went *horribly* wrong

The 5 smartest (and dumbest) growth tactics this week.

The rise of technical branding in the age of AI search by Semrush Enterprise

Discover why technical branding – speed, semantics, security – now drives AI search performance, and how to stop brand drift before machines define you.

Technical branding: The system that teaches machines who the brand is by Semrush Enterprise

Discover why technical branding – speed, semantics, security – now drives AI search performance, and how to stop brand drift before machines define you. The post Technical branding: The system that teaches machines who the brand is appeared first on MarTech.

From data to decisions: How AI powers smarter marketing strategies

Marketers today are drowning in data. Google Analytics, social media metrics, CRM systems, email platforms, and advertising networks generate endless streams of information about customer behaviour, campaign performance, and market trends. Yet despite having access to more data than ever before, many marketing teams struggle to translate these insights into strategi

10 ABM tactics for better sales in 2025

Getting account-based marketing (ABM) off the ground can feel daunting. Where do you start, which tactics actually work, and how do you get sales and marketing pulling in the same direction?

YouTube podcast setup: two distinct paths for creators

YouTube introduces native upload and RSS feed integration for podcasts on October 2, 2025, targeting new creators and established shows with dual monetization strategies.

OpenAI launches instant checkout for ChatGPT with Stripe partnership

OpenAI introduces Instant Checkout on September 29, 2025, enabling direct purchases from Etsy and Shopify merchants through ChatGPT using Agentic Commerce Protocol.