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CMS market share trends: top content management systems (Oct 2025)

The CMS market is fragmenting, and platform choice now carries direct implications for scalability, SEO, and revenue growth. The post CMS Market Share Trends: Top Content Management Systems (Oct 2025) appeared first on Search Engine Journal.

5 content ideas your employees can share [infographic]

Motivating your employees to share your marketing messages can provide a big boost in your social media marketing push.

What is multi-armed bandit testing and when to use it

You’ve probably heard about multi-armed bandit testing as an alternative to traditional A/B tests. The appeal is obvious: why keep sending half your traffic to... The post What Is Multi-Armed Bandit Testing and When To Use It appeared first on The Daily Egg.

YouTube introduces brand pulse report to measure paid and organic impact

YouTube launched brand pulse report on October 9, using AI to connect paid advertising with organic video performance across the platform for brands.

ITV launches GenAI ads manager with Magnite technology

ITV partners with Magnite to introduce automated ad creation platform for small and medium-sized businesses seeking broadcast and streaming access.

Meta deprecates legacy campaign APIs for Advantage+ structure

Meta phases out Advantage Shopping and App Campaign APIs by Q1 2026, introducing unified automation framework for Marketing API developers.

7 key email marketing metrics + tips to improve each one

When you really understand your email marketing metrics, you know the biggest levers to pull to get new customers and make more sales. Nearly all... The post 7 Key Email Marketing Metrics + Tips To Improve Each One appeared first on The Daily Egg.

Proven B2B lead nurturing best practices that turn cold prospects into loyal clients

Stop losing prospects! Learn B2B lead nurturing best practices that convert cold leads into loyal clients. Includes AI tactics and 2025 strategies. Keywords The post Proven B2B Lead Nurturing Best Practices That Turn Cold Prospects Into Loyal Clients appeared first on CausalFunnel.

The hidden pitfalls in B2B outbound lead generation (and how to avoid them)

Avoid common mistakes in B2B outbound lead generation. Learn top pitfalls, new trends, and how to optimize your outreach with expert tactics and smart tools. The post The Hidden Pitfalls in B2B Outbound Lead Generation (And How to Avoid Them) appeared first on CausalFunnel.

AI agent developer jobs remain elusive despite explosive market growth

Technical community discussions reveal fundamental tensions between automation platforms, traditional programming roles, and the infrastructure-heavy reality of agent development that prevents job title standardization.

Lyft opens programmatic access via Microsoft Monetize platform

Lyft Ads launches programmatic buying through Microsoft Monetize and introduces Audience Extension, enabling brands to reach riders beyond the app.

Equativ survey shows 67% of consumers now using AI weekly

Equativ's October 2025 survey of 4,000 North American and European consumers reveals 67% use AI weekly. 38% search less, 30% visit fewer websites as LLMs reshape advertising.

Meta plans to use AI chat data for ad targeting starting December

Meta will use interactions with its AI features to personalize content and ads from December 16, 2025, affecting over 1 billion monthly users globally.

Amazon launches Help Me Decide feature using AI to recommend products

Amazon introduced Help Me Decide on October 23, 2025, using large language models to analyze browsing history and recommend products with one tap for millions of users.

LG Ad Solutions integrates ACR data with Databricks Marketplace

LG Ad Solutions launches Program Views dataset on Databricks Marketplace, providing 33M+ opted-in Smart TV viewership data through Delta Sharing infrastructure.

Monday.com reports Google AI search changes impacting traffic acquisition

Monday.com executives acknowledged reduced search traffic from Google's algorithm updates and AI Overviews during Q2 2025 earnings call, affecting SMB customer acquisition.

How to optimize for Google AIO and ChatGPT

What You'll Learn: AI platforms don’t agree on brand picks. Google AIO, ChatGPT, and Google AI Mode show different recommendations 62% of the time—meaning visibility is fragmented, but opportunities are wide. Mentions matter more than rankings. AI tools pull from how often and in what context your brand appears, not just your domain authority. Citations create a rip

MRC restricts property-level ad verification from brand safety claims

After years of advertisers paying for \"brand safety\" that only checked keywords, the Media Rating Council issues policy requiring actual content analysis.

Mastering the map pack: 4 local SEO tactics to dominate ‘rehab near me’ searches

In the critical moments when someone is searching for help, often with urgent intent, the visibility of your rehabilitation center can make all the difference. For treatment providers, appearing prominently in local search results, especially for terms like “drug rehab near me,” is not just a marketing goal – it’s a lifeline to those… The post Mastering the Map Pack

The Friday Resurrection: How to Breathe Life Back Into Your Marketing

I spent a lot of this week horizontal, thanks to the inevitable daycare germs that make their seasonal rounds. Between the cough drops, tea, and Netflix haze, my laptop sat unopened while the world kept spinning: emails piling up, Slack pings unanswered, and that creeping guilt that comes from being completely out of rhythm. But somewhere between sniffles, I reflect

Out-of-home delivers higher ROI than digital channels, research shows

OOH advertising achieves $7.58 marginal ROI despite accounting for less than 1% of media budgets, outperforming saturated channels like search and social.

ChatGPT traffic underperforms Google in e-commerce study

Research analyzing 973 websites finds ChatGPT referrals lag traditional channels in conversion rates despite favorable bounce rates across $20 billion in revenue.

Influencer marketing in the age of consumer skepticism: How to build authenticity

Influencer marketing is no longer the new fresh tactic in a brand’s digital toolbox; it’s business as usual. However, as more brands invest in influencers and consumers become more savvy to paid promotions, the question shifted from “Do we use influencers?” to “How do we make this authentic?” Due to this, influencer marketing in the age of consumer skepticism has...

Best SEO software for 2026: overview & how to choose

Compare the top SEO software to find the right platform for your goals, team, and budget.

10 best SEO audit tools for 2026 (tested)

See our comparison of SEO audit tools like Site Audit, Screaming Frog, Morningscore, and others.

The professionalization advocate: Marco Gouveia on empowering Portugal’s creator economy

When Portugal’s influencer scene began to take off, digital marketing strategist Marco Gouveia noticed something missing: professionalism. Brands were spending more than ever on creator campaigns without knowing what worked, and creators lacked the tools to turn viral moments into viable careers. He launched influencer marketing agency Influenza in 2020 to close tha

Technical SEO considerations for ChatGPT Atlas

ChatGPT Atlas is the latest product launch from OpenAI, blending the ChatGPT LLM product within a browser environment/ Any public site can be surfaced, cited and linked inside Atlas. This guide focuses on practical technical steps that help Atlas discover, interpret and cite your content with clarity. It also shows how to measure referrals from […] The post Technica

Inside 9r collective’s mission to elevate creator representation through community and autonomy

9R Collective connects brands with micro-influencers through a non-exclusive representation model that emphasizes creator autonomy and audience engagement. The firm specializes in supporting creators with 10,000 to 150,000 followers across social platforms, providing production resources, strategic guidance, and brand partnership opportunities. Founded in 2023 by Go

Viral Nation’s Nicholas Spiro reveals how psychology, AI, and brand safety enable creator freedom

Viral Nation’s Chief Commercial Officer Nicholas Spiro is applying psychological principles and artificial intelligence to transform how brands approach creator partnerships in 2025. After building his career at Meta, Snapchat, and Twitter, Nicholas now leads commercial strategy at the company he describes as “the leading social transformation agency”, developing te

How to schedule Google Business Profile posts for better reach

The post How to schedule Google Business Profile posts for better reach appeared first on SocialBee. The post How to schedule Google Business Profile posts for better reach appeared first on SocialBee.