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Falling CTRs, rising CPCs, and shrinking reach signal creative fatigue. Learn how to spot it early and use data to extend your ads’ lifespan.

Get your store ready for the busiest shopping season. This checklist covers key site, creative, and ad steps for Q4 success.

As ad blockers and privacy laws disrupt client-side tracking, marketers are shifting to server-side methods for cleaner, more reliable analytics. The post Why server-side tracking is making a comeback in the privacy-first era appeared first on MarTech.

Low opens and rising unsubscribes aren’t always execution issues. They often point to strategy problems that start with leadership. The post Do you know who’s on your email list? appeared first on MarTech.

Discover what 11 employee advocacy experts say about DSMN8’s World’s Biggest Study—and why authenticity is redefining brand reach on LinkedIn. The post From Amplification to Authenticity: 11 Experts Decode the Future of Employee Advocacy first appeared on DSMN8.

Google Reviews can make a huge difference in your SERP visibility, domain ranking, and overall online presence of […] The post How to Add Google Reviews to a Squarespace Website appeared first on SocialPilot.

Fix ChatGPT 404 referrals fast. Learn how to find phantom URLs in GA4, prioritize with Semrush, and recover lost traffic.

You might know him as the author of YA bestsellers like The Fault in Our Stars, but John Green's most recent book is a nonfiction defense of its own title: In Everything is Tuberculosis, he argues that tuberculosis has shaped everything around us.

B2B companies today have access to more sophisticated SEO tools than ever before, yet most still struggle to generate consistent organic growth. The post Best SEO Platforms for B2B – And Why Tools Alone Aren’t Enough appeared first on CausalFunnel.

You’ve invested months in your B2B SEO strategy. Your organic traffic is climbing. Your rankings look solid. But here’s the harsh reality: your pipeline remains stubbornly flat. The post Why Isn’t Your B2B SEO Driving Qualified Leads and Real Pipeline Growth? appeared first on CausalFunnel.

In the end, it’s about discernment, knowing when automation becomes noise and when it can still serve the story.

Boost your email deliverability this season with insights on how to safeguard your inbox placement effectively. The post Holiday Email Deliverability: 4 Expert Tips To Reach More Inboxes appeared first on Search Engine Journal.

I hate asking people for things. Call it years of ingrained people-pleasing if you want, but mostly, it comes from my not wanting to waste anybody’s time, including my own. So when I ask you to co-present with me in a webinar or event, it’s because there’s nobody else I wanted to ask. You were the best possible speaker (or…

Omnichannel outcomes platform introduces deterministic measurement outside the United States for connected TV campaigns, connecting streaming exposure to qualified actions with beta availability across US, EU5, and APAC markets.

In this guide, you’ll understand how PPC for home services works. You'll understand how the AI platforms deliver the best results. By the end, you’ll understand everything you need to know about the PPC for Home Services and proven strategies that turn clicks into paying customers fast. The post PPC for Home Services: How to Get More Customers Fast appeared first on

A key component of a successful holiday PPC strategy is leveraging holiday-specific keywords to capture relevant, seasonal searches. These keywords are essential for driving traffic during peak shopping times when consumers are actively looking for gifts, deals, and seasonal products. Using the right holiday marketing PPC keywords can help your ads appear to the rig

LiveRamp announced expanded measurement capabilities on October 23, 2025, allowing retail media networks to analyze Meta advertising through its Clean Room platform.

New data reveals 21.6% of AI interactions demonstrate purchase signals while TikTok shopping sessions show distinct behavioral patterns.

Teads introduces performance tracking for connected TV advertising beyond impressions, connecting premium streaming exposure to qualified visits and conversions.

OpenAI's new AI browser ChatGPT Atlas can mimic human clicks, potentially inflating ad costs and distorting website analytics.

It’s easy to fall into doom and gloom that AI is replacing content marketers. It’s really replacing outdated workflows, though. Over 90 percent of large marketing teams now use AI to generate content. They’re moving faster, publishing more, and rethinking production from the ground up. But speed alone won’t make content perform. Audiences tune out […]

Dentsu and Stitch Head film campaign demonstrates how linear television joins digital media in automated buying platforms powered by FreeWheel technology.

Meta introduces third-party reporting tools option at ad level, connecting Meta Ads directly to Google Analytics 4 for measuring website and shop actions.

CNIL survey reveals 25-48% of French users would pay €5.50-€9 monthly for ad-free services as consent-or-pay models reshape European digital advertising.

You’ve invested months in your B2B SEO strategy. Your organic traffic is climbing. Your rankings look solid. But here’s the harsh reality: your pipeline remains stubbornly flat. The post Why Isn’t Your B2B SEO Driving Qualified Leads and Real Pipeline Growth? appeared first on CausalFunnel.

Email marketing for restaurants can be challenging with all its unique responsibilities.

Email marketing for accounting firms comes with unique challenges. You're dealing with strict compliance requirements, seasonal workload swings during tax season, complex financial information that needs to be communicated clearly, and client relationships that can span decades.

Real estate professionals face unique challenges when it comes to staying top-of-mind with clients, nurturing leads through long sales cycles, and managing relationships with both buyers and sellers simultaneously.

The HVAC industry often means juggling emergency calls, seasonal demand spikes, and fierce local competition. When your schedule‘s packed during summer heatwaves and winter chills but crickets in spring, staying top-of-mind with customers is critical. That’s where email marketing for HVAC companies delivers.

Law firms face unique marketing challenges in 2025. Lawyers balance strict ethical guidelines with the need to maintain client relationships, generate referrals, and attract new business in an increasingly competitive market. Email marketing delivers an average return of $36 for every $1 spent, making it one of the most cost-effective channels for legal professional