The publisher is investing in formats that are more difficult for machines to mimic, like video and audio, while holding a hard line against licensing deals with AI firms it views as competitors.
In the race to build brands around AI assistants, the stakes are higher than empathy.
Healthcare marketing is changing. With third-party data on the decline, first-party data has become the foundation for building trust and creating better patient experiences. The question isn’t whether to use it—it’s what to collect, how to protect it, and how to put it to work while maintaining strict compliance.
Most marketers treat SEO like a traffic tool. They get the clicks, but the brand still doesn’t stick. Here’s what I see happening: Marketers chase clicks but forget about recognition. You get the visit, but not the return customer. That’s a problem. If people can’t remember you, they won’t come back. If Google doesn’t see […]
New research from TransUnion and MMA Global reveals brand campaigns lift favorability by 24% and drive conversion rates up to 4.7x higher among favorable consumers.
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Meta's also got new AI music generation options, virtual try-on, custom ad text, and more.
Meta will soon use people’s AI interactions to refine content and ad targeting, giving advertisers richer intent signals for more relevant campaigns.
7 Steps to a Complete Visibility Audit written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this solo episode of the Duct Tape Marketing Podcast, John Jantsch tackles the evolving world of SEO—and why it’s time to focus less on “rankings” and more on holistic digital visibility. John walks through a practical step-by-step
Mixpanel is best for tracking funnels and user flows and digging into the details of your data, while Google Analytics offers a more general, zoomed-out... The post Mixpanel vs. Google Analytics: Each Tool’s True Strengths appeared first on The Daily Egg.
Most companies know CLV matters. Few actually measure it. Why? The math is hard, the data is messy, and the results don’t feel trustworthy. This... The post How To Model Customer Lifetime Value (Fast & Practical) appeared first on The Daily Egg.
AudienceProject introduces independent audience measurement for Netflix campaigns across five European markets, enabling cross-media campaign analysis.
Businesses rely on a steady flow of customers to sustain their operations. Lead conversion rate is a critical metric that helps companies track their success in turning potential customers into paying customers.
Learn proven local SEO strategies for plumbers. Boost your Google rankings, get more customer calls, and dominate your service area. The post Ultimate Guide to Local SEO for Plumbers: Ranking Higher in Your Service Area appeared first on CausalFunnel.
Moose Toys flipped traditional experiential marketing logic with their Gui Gui product launch. Instead of designing an event primarily for in-person attendees, the toy company created a social-first experience explicitly built as a content generation engine. The July activation at The Grove in Los Angeles reached nearly 15 million consumers in just two days through
Ross Borden, co-founder and CEO of Matador Network, believes that the future of travel marketing lies in connecting immersive creator experiences with destination storytelling. His company’s latest venture, “Matador House,” aims to show how tourism boards and travel brands can effectively engage with the creator economy. “The creator economy is the future of marketi
Behr Paint Company shifted its annual “Color of the Year” announcement from a traditional press event to an integrated creator ecosystem, generating a reported 480 organic social posts that reached 99 million impressions. By inviting creators to an immersive in-person experience at Wildflower Farms, the paint brand established a new framework for creator collaborati
BrandMe bridges two key roles in the influencer marketing industry: that of a technology provider and a full-service agency. Founded in 2013 by Gerardo Sordo, this Mexico-based company now powers influencer campaigns for global brands through a hybrid model that combines proprietary software with hands-on campaign expertise. The company serves both Fortune 500 corpo
Scott Walldren is the Head of SEO at Acadia The first comprehensive study of ChatGPT usage contradicts much of what we have assumed about AI adoption. While executives debate automation… The post How 700 Million People Use ChatGPT appeared first on Acadia.io.
The company made its name by disrupting ride-hailing with a fairness-first model.
While the World Cup is more than seven months away, tickets are already on sale, and brands are getting involved now.
Agencies and brands are hiring developers who can bring pragmatism to their AI agent efforts. They're up against a lot of competition for that talent.
Daily Mail’s clickthroughs drop 80–90% when Google AI Overviews appear, but traffic impact remains minimal due to strong direct traffic.
Stagwell spelled out a growth strategy that feels both familiar to the holding company model — and yet altogether different in partners and principal media approach.
AI search is reshaping how audiences find brands, driving fewer but higher-value visits that demand authenticity and reward originality over volume. The post AI search is shifting traffic from volume to value appeared first on MarTech.
Generative AI is no longer a side tool for B2B marketers; it's transforming creative workflows, media planning, and marketing strategy across industries. Read more. Read the full article at MarketingProfs
Combining AI's power with the nuance that only human users can provide, HubSpot's Loop Marketing strategy is a four-stage adaptive marketing framework that replaces the buyer's funnel. As a continuous marketing cycle, it's designed to help businesses grow and learn constantly, bringing together the smart help of AI with the real, human touch that makes your brand un
The beginning of the millennium marked the dawn of modern internet culture. For the first time, ordinary people could create loyal global communities and Read more... The post The future of influencer marketing: 4 trends for 2026 and beyond appeared first on Sprout Social.
Ecommerce SEOs face a new channel: ChatGPT Shopping. See how structured data, product feeds, and reviews shape rankings inside ChatGPT.
In the retrieval era, your competitive edge comes from embedding discipline, not just traditional technical SEO. The post Vector Index Hygiene: A New Layer Of Technical SEO appeared first on Search Engine Journal.