Backlinks still matter in AI search, but quality, diversity, and even nofollow links now shift visibility more than raw volume. The post How AI Really Weighs Your Links (Analysis Of 35,000 Datapoints) appeared first on Search Engine Journal.
Email is the backbone of lifecycle marketing. Learn the five programs that build trust and retention, plus one that doesn’t make the cut. The post 5 email lifecycle programs you need — and one to drop appeared first on MarTech.
Marketing decisioning has shifted from rules to AI — fueled by data warehouses and advanced models like reinforcement learning. The post Bandits have taken over marketing decisioning, and that’s a good thing appeared first on MarTech.
How to Turn LinkedIn into a B2B Lead Machine – Anthony Blatner Explains written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Anthony Blatner, founder of Speedwork Social—a leading LinkedIn ads agency specializing in helping B2B companies generate high
Digital ads are far from giving up their reign—they remain an excellent way to get a brand noticed. In fact, global spending is expected to hit $1 trillion by 2026, showing just how much marketers are investing in this channel. But here’s the rub: Ad fatigue is real. Sixty-one percent of consumers say they are […] Der Beitrag Newsletter Ad Examples: How to Mak
Google's FastSearch and RankEmbed reveal why clarity drives AI visibility. Here's how to strengthen the signals that count.
Updated with information on Maryland and Nebraska's new data privacy laws The post U.S. state data privacy laws: What you need to know appeared first on MarTech.
GA4 was introduced to modernize analytics with event-based tracking and privacy-first measurement, but has the transition lived up to expectations? The post GA4 Five Years Later: The Current State Of Marketing Analytics appeared first on Search Engine Journal.
AI platforms overwhelmingly cite YouTube, while rivals like TikTok, Vimeo and Twitch barely register in search results, new data shows.
We’re excited to announce the beta release of Yoast AI Brand Insights, available as part of the Yoast SEO AI+ package. This new tool helps you understand how your brand appears in AI-powered answers, and where you can improve your visibility. Ideal for bloggers, marketers, and brand managers, Yoast AI Brand Insights gives you an […] The post Introducing a new AI-pow
The post Meta roll out ad-free subscription option in the UK appeared first on Hallam.
Prime Day isn’t just a big mid-year e-commerce event anymore. In 2022, Amazon introduced its first fall edition, ‘Prime Big Deals Days’ in October, directly competing with Black Friday and Cyber Monday. But does that mean Black Friday is losing its edge? Not quite. These two events represent two distinct shopping mindsets: Prime Day now […] The post Is October Prime
Google AI Overviews increasingly overlaps with organic search results, especially for YMYL queries. The post Google AI Overviews Overlaps Organic Search By 54% appeared first on Search Engine Journal.
Content summarization isn’t a new idea. It goes back to the 1950s when Hans Peter Luhn at IBM introduced one of the first algorithms to summarize text. Back then, the goal was straightforward: identify the most important words in a piece of writing and create a shorter version. What began as a technical experiment has […] The post Why is summarizing essential for mo
Unlock the secrets to building and scaling a powerful employee advocacy program with Lyuba Meystelplatz, Senior Social Media Strategy Manager at IDeaS Revenue Solutions. The post Proven Tactics to Earn Executive Buy-In for Employee Advocacy with Lyuba Meystelplatz (IDeaS Revenue Solutions) [Podcast] first appeared on DSMN8.
CTV is officially in its “wait, what are we actually buying?” era.
In my formative years as a tech entrepreneur, Paul Graham (cofounder of YCombinator), wrote a seminal essay entitled: Be Good. Most tech folks have forgotten the essay itself, but almost everyone has heard the viral piece of advice that came out of that post: “Make something people want.” It’s pithy. Short. Timeless. And a great bar to measure your product,…
It might be for the best. The post Low CTR? appeared first on Carney.
SISTRIX modified its data collection after Google eliminated the num=100 parameter on September 14, 2025, impacting search result tracking across the industry.
Description: Google's open-source Marketing Mix Model Meridian now includes non-media variables like pricing and promotions, channel-level contribution priors, and enhanced binomial adstock decay.
Google's John Mueller answers a question about expired domains and ranking issues. The post Google Explains Expired Domains And Ranking Issues appeared first on Search Engine Journal.
Picture this: You’re at your desk, coffee in hand, scrolling through the latest industry report. A bold headline catches your […]
Your online store is bleeding revenue every single day. While you're manually sending promotional emails, competitors are running automated cart abandonment sequences recovering thousands in lost sales. 80% of retail professionals say email marketing is their most significant customer retention driver, and it costs 5 times more to attract new customers than to keep
Today’s master has things kinda backward. But she shared with me one of the most clever strategies for collaborative content and brand awareness that I’ve ever heard. (And I talk to a lot of marketers, so that’s saying something.)
If you’re still posting manually to Instagram, you’re wasting too much time on repetitive tasks. Not to mention the risk of forgetting to post Read more... The post How to schedule Instagram posts: The complete guide for 2025 appeared first on Sprout Social.
Good SEO fuels AI answers. From strategy to structure, see how to evolve your approach for visibility across AI platforms.
See how Google’s AI Max performs in travel, fashion, and B2B campaigns – and get a script to speed up analysis and reporting.
Protect your brand from costly disputes with trademarks, copyrights, and LLC formation. Learn proactive steps to secure your identity and build long-term trust. Read more. Read the full article at MarketingProfs
AI is transforming jobs and redefining careers. Discover how automation creates new opportunities, demands reskilling, and reshapes the workforce of tomorrow. Read more. Read the full article at MarketingProfs
Clarity isn't just a virtue—it's a necessity. Businesses constantly strive to capture attention and drive action, especially when prospects are in the crucial \"consideration stage\" of their buyer's journey. But how can you be sure your meticulously crafted content truly resonates with your audience, instead of leaving them confused or disengaged?