In February, as a freshman marketing student at the University of Kansas, Evan Stanfield found himself restless and uninspired by traditional career paths. “I wanted to make money online and start my own business,” he recalls. Seven months later, the 19-year-old entrepreneur has transformed that frustration into Clipping Culture, a growing agency that’s generating m
TikTok has rolled out Travel Ads, a catalog-based advertising solution that uses artificial intelligence to connect travel brands with users who are ready to book trips, per PhocusWire. Travel Ads operates through TikTok’s Smart+ system and uses catalog integration to automatically promote hotels, flights, and destinations at scale. The platform employs a custom tra
Brands partner with influencers for two distinct, but equally valuable reasons: audience reach and authentic content. Yet, according to Keith Bendes, Chief Strategy Officer at Linqia, a key insight has emerged: “Half of the value of the partnership with that influencer has not been unlocked yet by the time they post.” This realization has driven […]
Squarespace announced new AI-powered tools for SEO, AI-search visibility, and identifying growth opportunities The post Squarespace Rolls Out New AI Tools For SEO And Design appeared first on Search Engine Journal.
If you don't have a parallel, machine-readable version of your content, AI will misrepresent your brand, and competitors will write your story. The post Your content strategy just died. Here’s what comes next. appeared first on MarTech.
A solid content plan drives results — but only if you sidestep the pitfalls. See how to keep your strategy focused, relevant and effective. The post 9 mistakes that ruin your content plan and how to fix them appeared first on MarTech.
Anyone who has scrolled through a social media platform lately knows that videos play a major part in your experience – and for […] The post Video Content Marketing Strategy from Creation to Conversion appeared first on Bliss.
Social media isn’t a digital billboard for your brand: It’s a portal to direct connection with your ideal customers and a pathway to powerful Read more... The post The impact of social media across every part of your business appeared first on Sprout Social.
Online discovery is changing, and you need to update your approach.
Reddit says that its automated targeting tools are driving better response across all objectives.
TikTok's Shop Safety Report outlines all of its evolving enforcement efforts.
Integrate SEO QA into engineering workflows to catch technical issues early, safeguard visibility, and maximize existing development work.
With new metrics like MTA, LTS and conversion path reporting, Amazon Ads gives marketers deeper insight into performance across the funnel. The post How Amazon Ads enables full funnel measurement appeared first on MarTech.
Reading Time: 5 minutesArtificial Intelligence (AI) Agents have moved beyond theory – they’re here, operating inside marketing departments, procurement teams, customer service desks, and even negotiating on behalf of major retailers. Last week, MoEngage and Artefact hosted a webinar on “AI Agents: Opportunities vs Risks”, featuring a stellar panel: Amelia Kallman, f
Unlock the potential of over 900 million MAU on Telegram in 2025. Discover the best Telegram analytics tools to elevate your brand's reach and engagement! The post Top 5 Telegram Analytics Tools for [Updated in September 2025] first appeared on Brand24.
Content repurposing isn’t copying and pasting your content to more channels. It’s planning content from the start to reuse across multiple channels in different formats. Below is the exact framework, templates, and workflow our team at Cognism uses to turn one winning asset into a quarter’s worth of content.
Social listening has evolved from an enterprise strategy to one small businesses need to adopt for growth and success. The post How to Do Social Listening in 2025: The New Rules appeared first on WordStream.
OpenAI’s usage data reveals ChatGPT nearing mass adoption and redefining search intent, with major implications for marketers and brands. The post What OpenAI’s Research Reveals About The Future Of AI Search appeared first on Search Engine Journal.
We know that most readers skim. We also know that search engines prefer clear and easy-to-understand content. Luckily, a good summary can help with both. A summary gives your reader the core ideas quickly, while also helping your chances of ranking your content. Learning how to write a summary helps you give your content the […] The post How to write an effective su
When brands nurture identity, belonging, and authenticity, they gain brandoms: tribes of passionate advocates fueling both growth and cultural influence. The post From Loyalty To Fandom – How Brandoms Are Redefining Engagement appeared first on Search Engine Journal.
If someone asks you what makes or breaks most marketing campaigns, you might rattle off words like “content,” “analytics,” or maybe “strategy.” But if you’ve spent time in search marketing trenches, you know there’s an unsung force behind lasting organic growth: link building. Sure, we all nod along when SEO is mentioned—and hey, everyone wants […]
The way people discover and buy products online is shifting. Until now, SEO has been about connecting human searchers with websites through keyword targeting, structured data and user experience. With the rise of AI agents, discovery and transactions are no longer limited to search engines or traditional eCommerce funnels. Agents such as ChatGPT can now […] The post
By now, you’ve probably seen the flood of custom sales GPTs hitting your LinkedIn feed. These AI assistants are fine-tuned to specific roles, workflows, and teams. While B2B marketing teams were early adopters, B2B sales is now quickly catching up.
Your step-by-step guide for using vector embeddings to identify internal linking opportunities at scale so you can confidently apply these techniques to your SEO strategy.
Read the success stories of misfit influencers – creators who didn’t fit the mold but delivered standout ROI for brands – and replicate their results.
Digiday+ Research examined which commerce channels are dominating brands' and retailers' holiday strategies this year, and how some are moving away from Amazon and looking at other channels heading into Q4.
As creators like Dhar Mann and MrBeast reach new heights in terms of both following and investor interest, today’s creator media companies are evolving into something much larger. They’re rapidly expanding into new business units beyond content production — and hiring experienced executives to lead the charge.
As new Kantar study suggests audiences treat AI ads much the same as regular spots, agency creatives are pushing past previous lines in the sand between advertising craft and technology.
Google announced Grounding with Google Maps in Vertex AI is now generally available, connecting AI applications to real-time data from 250 million places.
Cloudflare announced Observatory monitoring platform and Smart Shield on September 26, 2025, offering performance insights and one-click fixes for all subscription tiers.