#OMP!

MediaLink study reveals 84% of marketers observe consumer shift from traditional web browsing, with 45% planning significant mobile in-app budget reallocation.

This guide shows you exactly how to build plumbing websites that convert visitors into paying clients. You'll learn what works, what doesn't, and how to avoid expensive mistakes. By the end, you'll know how to create a website that pays for itself. The post How to Create a Plumbing Website That Gets More Calls & Bookings appeared first on CausalFunnel.

The post Creative Differentiation in Paid Media: The Hidden Cost of Blending In appeared first on Hallam.

Attitudes toward AI-powered customer service are shifting, but age and industry are important factors. The post Do consumers really want to talk to bots? appeared first on MarTech.

When was the last time you checked a company's reviews before buying from them? Probably not long ago. The truth is, your employer brand doesn't just attract job candidates: it shapes how customers, partners, and investors perceive your business.

IPG Health is bringing its Influencer ID service to Europe, extending an end-to-end influencer marketing solution that works with Health Care Professionals (HCP), patients, caregivers, and health advocates. The expansion makes the offering available to clients in the UK, Germany, France, and Spain, marking the first time IPG Health’s specialized creator services wil

A practical reference for marketers who want to connect reliable market data with strategic SEO and investment decisions. The post 17 Data Reports That Every SEO Should Be Tracking in 2026 appeared first on Search Engine Journal.

Brian Solis, is a digital anthropologist and futurist who serves as the Head of Global Innovation at ServiceNow and is the former Head of Global Innovation at Salesforce. Brian is a bestselling author of Mindshift, which helps leaders learn how to see emerging trends, harness disruptive forces, and use them to fuel growth. Brian joins Robb and Josh, the authors of I

Only 7.2% of domains appear in both Google AI Overviews and LLM results. Here’s what that gap means for your SEO strategy.

The fastest-growing startups today leverage founder-led storytelling to create trust, credibility, and measurable business results. The post 3 LinkedIn Strategies To Turn Your Founder’s Voice Into A Pipeline Driver appeared first on Search Engine Journal.

AI-powered search rewards credibility and depth. For B2B marketers, authority — not traffic — defines growth in the age of AI. The post AI search is collapsing the B2B buyer journey appeared first on MarTech.

Most platforms are built for enterprise needs, not local ones. Choose tools that help your small business connect with your community and grow sustainably. The post Building a martech stack that fits local business reality appeared first on MarTech.

The way most marketing teams approach AI is probably the way I approach my inbox at 4:59 PM on a Friday.

Anchor text, which is also known as link text, is the visible, clickable text of a hyperlink. It usually appears in a different color and is often underlined. Good anchor text tells readers what to expect when they click and gives search engines valuable context about the linked page. Getting your anchor text right helps users […] The post What is anchor text, and h

Positionless Marketing equates to do-it-now competence, powered by technology... not committees

Positionless Marketing equates to do-it-now competence, powered by technology... not committees The post What they don’t teach you about marketing at Harvard Business School: Being positionless appeared first on MarTech.

TL;DR Lead routing succeeds when data quality, speed-to-lead, and governance work together. Even the smartest routing rules will misfire if your enrichment and lead-to-account matching is shaky.

Monday inspiration drop

We’re quite pleased to announce Screaming Frog SEO Spider version 23.0, codenamed internally as ‘Rush Hour’. The SEO Spider has a number of integrations, and the core of this release is keeping these integrations updated for users to avoid breaking changes, as well as smaller feature updates. So, let’s take... The post Screaming Frog SEO Spider Update – Version 23.0

When I first got into email marketing nearly twenty years ago, Mailchimp was the platform all my clients used. It was affordable, friendly, and a huge step up from the clunky enterprise tools that made sending a simple newsletter a much more stressful experience than it should have been! For a long time, it felt […] Der Beitrag EmailOctopus vs Mailchimp: A Beg

Agency folk tell of over reliance on the AI's tools, and a face-value acceptance of information and data that in actuality requires human oversight to ensure accuracy

Amy Kapolnek, founder of the Fwrd Group, sheds light on the marketing strategies she advises clients to employ for the 2025 holiday season.

AI platforms like ChatGPT and Google AI Mode are driving more search activity. Some publishers are gaining visibility -- but not traffic.

Lead forms are one of the most important parts of any small business website, especially when you’re trying to grow leads from every visitor who checks out your site. If people are making it to your form but you’re seeing zero contact or follow-up, it can feel like you’re throwing away real opportunities. And it’s […] The post Why Your Lead Forms Aren’t Converting V

Nielsen research shows 90% of Australians worry about grocery prices. Income divide persists as 26% earn over $160k while one in five live on under $25k.

Canoes, teardrop trailers, carbon-fiber rockets, Xyla Foxlin builds them all from scratch on YouTube. With an engineer’s precision and a maker’s flair, she’s transforming raw materials into complex machines and quietly expanding who feels welcome in the workshop. Her journey to content creation began during college, where she worked at what was briefly the largest [

AnyMind Group’s “Singapore Digital Landscape 2025” report reveals that video formats consistently outperform all other media types at every stage of the consumer journey in Singapore’s highly developed digital market. This finding presents strategic implications for creators and marketers operating in the region. The study, combining proprietary platform data with c

Athletic Greens (AG1) announced a new approach to endorsement deals that redirects the spotlight from athletes to scientists, creating what may be the first-ever NIL (Name, Image, and Likeness) program for researchers in health and nutrition. This move comes as the traditional NIL market for college athletes is projected to surpass $2 billion by 2026, […]

Imagine an AI twin that runs PPC campaigns your way – optimizing and earning while you sleep. That future isn’t far off.

As Gen Z turns digital fluency and economic pressure into influence, brands are learning to meet audiences where trust and commerce converge. The post The TikTok-fueled shift B2B marketers can’t afford to ignore appeared first on MarTech.