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Online marketing articles

Zero to launch: AI-powered campaign creation without the creative logjam

Creative backlog slowing you down? Stop letting asset production stall your strategy. Discover how AI clears the path to campaign scale at the MarTech Conference. The post Zero to launch: AI-powered campaign creation without the creative logjam appeared first on MarTech.

How to add email marketing to your Replit website

You've built a website with Replit's AI-powered platform—now it's time to turn those visitors into subscribers. Adding email marketing lets you capture leads, build relationships, and drive sales on autopilot. Here's how to integrate a signup form and start growing your list in under 15 minutes. Why Add Email Marketing to Replit Your Replit site attracts visitors, b

Why incrementality is the only metric that proves marketing’s real impact

Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.

CMS market share trends: top content management systems (Oct 2025)

The CMS market is fragmenting, and platform choice now carries direct implications for scalability, SEO, and revenue growth. The post CMS Market Share Trends: Top Content Management Systems (Oct 2025) appeared first on Search Engine Journal.

How to use AI for a content strategy that drives results

Learn how to use AI for content strategy, from ideation and execution to distribution and repurposing.

Why MMM makes marketers nervous — and why you should use it anyway

Forget the hype and the horror stories. Here’s how to use MMM the right way without turning it into another attribution debate. The post Why MMM makes marketers nervous — and why you should use it anyway appeared first on MarTech.

Building AI agents that move from conversation to conversion

Vertical AI agents are the next martech power players — built to know your brand, act with context and drive real results. The post Building AI agents that move from conversation to conversion appeared first on MarTech.

How to add email marketing to your Bubble.io website

Built a website with Bubble.io's no-code platform? You've got the design and functionality nailed—but without email marketing, you're missing out on your biggest revenue opportunity. Email gives you direct access to your visitors that social media never will. While Bubble.io makes it easy to build professional websites with dynamic features, adding email marketing t

How to add email marketing to your Bolt.new website

Built a website with Bolt.new's AI-powered platform? Adding email marketing is your fastest path to turning casual visitors into engaged subscribers. Here's how to add professional email signup forms in minutes—no coding required. Why Add Email Marketing to Your Bolt.new Website You built a stunning AI-generated website. Now it's time to capture those visitors befor

Customer segmentation strategy: 7 methods every B2C marketer must know

Reading Time: 11 minutes84% of consumers prefer companies that provide a personalized experience. If consumers desire personalized experiences, why would a brand use a one-size-fits-all approach for its audience? More importantly, how can your brand deliver such tailored experiences? The answer lies in your customer segmentation strategy. With customer segmentation,

The AI visibility index: Here’s who’s winning AI search by Semrush Enterprise

Search is evolving faster than anyone predicted as AI platforms like ChatGPT and Google’s AI Mode redefine how information is discovered.

Google says what content gets clicked on AI Overviews

Google's VP of Search said which kind of content gets more clicks in AI Overviews. The post Google Says What Content Gets Clicked On AI Overviews appeared first on Search Engine Journal.

Why authority in online communities such as Reddit and Quora matters

416+ million users on Reddit weekly. 400+ million on Quora monthly. The question is do you have the right strategy to thrive in them. The post Why Authority In Online Communities Such As Reddit And Quora Matters appeared first on Search Engine Journal.

9 lower-funnel marketing tactics to boost sales (+ examples)

Lower-funnel marketing helps you turn ready-to-buy prospects into customers. Learn how to create BOFU strategy with tactics & examples.

The AI visibility index: Here’s who’s winning AI search by Semrush Enterprise

Search is evolving faster than anyone predicted as AI platforms like ChatGPT and Google’s AI Mode redefine how information is discovered. The post The AI Visibility Index: Here’s who’s winning AI search appeared first on MarTech.

CDEP in the AI-verse: why do traditional engagement platforms fall short in the new paradigm?

Reading Time: 5 minutesIn this AI-verse we inhabit, your customers have evolved. Intelligent algorithms have trained your customers to expect experiences that anticipate their needs, remember their preferences, and predict their next move. The question isn’t whether you’re ready for AI. The real question is whether your engagement platform can deliver the AI-native

Sora 2 copyright calculations highlight new role for agencies as risk whisperers

Challenges to IP norms mean agencies' legal brains are in higher demand among brands.

Future of marketing briefing: L’Oréal builds the data backbone to its creator marketing

L'Oréal's is building a data layer beneath its creator economy push.

AI royalties for small and midsize publishers: collective licensing’s next big play

Don’t credit OpenAI’s ChatGPT, credit corporate LLMs – enterprise RAG is what’s creating royalty revenue for publishers.

5 questions marketers have about Sora and the synthetic social era

AI video tools like OpenAI’s Sora are edging into mainstream culture, leaving marketers with burning questions.

Best Mailchimp alternatives: 5 top email marketing platforms compared

You already know email marketing works, you're here because Mailchimp isn't cutting it anymore. Whether pricing jumped unexpectedly, automation feels limited, or you're just ready for better features, you're making the right move by exploring alternatives. This guide compares five solid email platforms that might fit your business better, with honest breakdowns of w

How to add email marketing to your Vercel v0 website

Building with Vercel v0 is fast—you describe what you want, and AI generates a working site in minutes. But once visitors land on your page, what happens next? Without email marketing, you're watching potential customers disappear without any way to follow up. Adding email collection turns one-time visitors into long-term relationships you can nurture into paying cu

How to add email marketing to your Framer website

Your Framer website looks amazing, but those visitors aren't building your business unless you capture their email addresses. That's where Framer email integration comes in—turning your site visitors into long-term subscribers and customers. Why Add Email Marketing to Framer Framer excels at creating beautiful websites, but it doesn't include built-in email marketin

Utiq launches brand measurement tool in Germany

Utiq introduced Deterministic BrandLift in Germany on October 8, 2025, offering precise campaign measurement for budgets starting at 50,000 euros without cookies.

RTL Deutschland builds dedicated AI infrastructure for Smartclip platform

RTL Technology develops standalone server cluster to support Sidekicks agentic AI platform without external cloud reliance, advancing automation across media workflows.

Amid signal loss and fragmentation, omnichannel orchestration is driving performance

Omnichannel orchestration helps marketers solve signal loss, unify fragmented strategies and drive measurable performance outcomes.

Google opens Shopping Ads to physical goods subscriptions

Google lets U.S. merchants offer product subscriptions in Shopping ads, creating new recurring revenue and customer loyalty opportunities.

Google Ads API v22 adds generative AI, smarter bidding, and more

The latest Google Ads API update gives advertisers new AI-driven automation, smarter bidding options, and deeper performance insights.

How to add email marketing to your Webflow site

Your Webflow site attracts visitors. Email marketing turns those visitors into customers, subscribers, and repeat buyers. Most people who land on your site aren't ready to purchase immediately. They're researching, comparing options, or just starting to understand their problem. Email gives you the opportunity to stay connected with these visitors after they leave,

How to add email marketing to your Squarespace website

Your Squarespace site showcases your brand beautifully—but are you capturing those visitors? Adding email marketing to your Squarespace site takes just minutes and unlocks one of marketing's most powerful channels. Why Add Email Marketing to Squarespace Squarespace powers nearly 5 million websites worldwide, making it a go-to platform for businesses, creatives, and