Your organic traffic is vanishing, but your rankings aren’t. If you’re watching carefully optimized pages hold their #1 position while organic clicks mysteriously evaporate, you’re experiencing the most disruptive change in search marketing since Google launched. AI-powered features like Google’s AI Overviews now answer user questions directly on the search results
Google announced Grounding with Google Maps in Vertex AI is now generally available, connecting AI applications to real-time data from 250 million places.
Cloudflare announced Observatory monitoring platform and Smart Shield on September 26, 2025, offering performance insights and one-click fixes for all subscription tiers.
Cloudflare announced AI Index on September 26, 2025, enabling website owners to control content access by AI platforms through structured APIs and monetization.
Wondering why your site’s not ranking or showing up in large language model (LLM) results, even though your content is solid? The answer might be backlinks. Specifically, the lack of high-quality ones. Tools like ChatGPT and Google’s AI Overviews are starting to summarize answers without always linking to a source. That means fewer clicks, more […]
Inderpaul Rai reveals how blowing a client’s yearly budget in a week shaped his views on leadership, team dynamics, and PPC automation.
What if you could wake up to discovery call requests from people who already know your value and are ready to invest? At AWeber, we've analyzed the email strategies of our most successful coaching customers, those consistently filling their programs. While others struggle with inconsistent lead flow, these coaches use email to create predictable revenue streams with
Marketers have long lived by the mantra: “Content is king.” But in advertising, it’s often the context that makes or breaks impact. The wrong placement can turn a carefully crafted campaign into a liability—distracting from the message, or worse, associating a brand with content it would never choose to endorse.
In marketing, metrics are the agents of order. What gets measured gets managed. Too often, marketers rely on instincts and gut calls—and while intuition sparks big ideas, it can't scale a campaign.
Brand safety can often feel like walking a tightrope. On one side is the risk of being too restrictive, clipping creativity. However, too much freedom can leave your brand exposed to content that doesn’t align with your values.
Be it Lil Miquela or IMMA, AI influencers aren’t new: They were practically the first use case marketers imagined when GenAI entered the conversation. The idea of fully synthetic personas building massive followings was novel—and, for some brands, enticing. But while virtual influencers grabbed headlines, most marketers quickly realized AI’s true power lies in eleva
Australia bans social media for children under 16 starting December 10, 2025, affecting Facebook, Instagram, TikTok, YouTube, Reddit, and Kick, with platforms facing $49.5M fines.
The 5 smartest (and dumbest) growth tactics this week.
Boost your holiday email game with triggered emails tips that will engage shoppers and build brand loyalty long after the season ends. The post Why Triggered Emails Are Your Holiday Email Marketing Secret Weapon appeared first on Litmus.
Every annual planning season, marketing teams feel the same push and pull. On one side: fresh ideas, new budgets, ambitious targets. On the other: the reality of messy systems, manual workarounds, and execution bottlenecks that threaten to slow everything down. Read More › The post Why Orchestration Debt Belongs in Your 2026 Marketing Plan appeared first on Heinz Ma
Glystn, a next-generation social intelligence platform founded in 2021, has unveiled what co-founder and CEO Ethan Fassett calls “Glystn 2.0,” an AI-powered chat interface designed to transform how marketers access and analyze social data across various platforms. “Glystn uses next-generation AI to make social data accessible and understandable for brands, agencies,
Melbourne-based talent management firm The Void operates on a simple premise: creators need personalized management that treats them as individuals rather than interchangeable media channels. Founded in January 2024 by Maddy Carty, the company serves a growing roster of content creators across Australia and the UK who struggle with the impersonal, transaction-focuse
NILENT (NIL Enterprise Solutions), founded in late 2021, offers a digital gamified education platform specifically designed for collegiate athletes managing Name, Image, and Likeness (NIL) opportunities. The platform delivers 3-5 minute video modules on financial literacy, mental health, brand building, and career transition, all taught by professional athletes and
What happens when your flagship product fails spectacularly and leaves you $120 away from bankruptcy? For Sam Foroozesh, it became the catalyst for building an award-winning Northern European influencer marketing agency. Founded in 2014, Cure Media emerged from the ashes of a failed vitamin water venture when Sam and his co-founders discovered their true value […]
When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths and a lie — even though it’s all “truth.” Turns out, I’m not alone. Talking with other successful marketers, a non-linear career path is one thing many of us have in common, whether by choice or necessity.
In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating not just when food was placed in front of them, but when they heard the footsteps of the person bringing the food.
The post Paid media growth through smarter experimentation appeared first on Hallam.
Thanks to AI-generated answers, CTRs are failing fast, and even page-one rankings no longer guarantee clicks. Google’s top organic results saw a 32% CTR drop after AI Overviews launched, plummeting from 28% to 19%. Position #2 fared even worse, with a 39% decline. Meanwhile, 60% of searches in 2024 ended without clicks; also, the projections […] The post Go beyond C
How do you turn your B2B marketing team into a revenue-generating powerhouse?
Plus why most million-dollar stunts fail anyway
Reading Time: 7 minutesThe air in India is buzzing. The shimmer of silk, the joyous sounds of merriment, and the scent of festive feasts fill the air, signaling the start of India’s grandest season. For marketers, this isn’t just a time of celebration; it’s the Great Indian Engagement Festival. From October to December (OND), your campaigns need to […] The post Mast
As AI transforms the way people search and shop online, marketers are racing to adapt, but fragmented tech stacks and unclear metrics are slowing them down.
Broadcasters and walled gardens are competing to lower the cost of ad creative, as AI enables small business advertisers to make ads cheaply.
Social media algorithms might not be the primary culprit behind platform dysfunction, according to August 2025 research by University of Amsterdam scientists.
Pinterest unveils Top of Search ads on September 25, 2025, targeting high-intent shoppers with 29% higher CTR and new local inventory advertising tools.