TV is one of the fastest-changing ad channels — which says a lot in the context of today’s ad landscape. The way viewers access content and entertainment through TV is shifting at a breakneck speed. And so, too, must the way advertisers reach those viewers. Earlier this year, Nielsen reported that, for the first time, […]
Meta introduces default option to spend up to 5% of budget on each excluded placement in sales and leads campaigns, activated by default unless advertisers manually opt out.
DoubleVerify expands AI-powered brand suitability measurement to Meta Threads feed globally, providing advertisers transparency and contextual analysis.
Digital advertising has never offered more ways to connect with people — but with that abundance comes complexity. Marketers now have more channels and formats to reach consumers, and people engage with ads in more varied ways than ever before. This raises questions: Should ads optimize for clicks, views, likes or something else? The consumer […]
Learn how to promote your brand, reach new people and engage your audience with Instagram Reels, Instagram's favorite format. The post Instagram Reels for business in 2025: Best practices + examples appeared first on Social Media Marketing & Management Dashboard.
YouTube marketing has become a key focus for many brands—and for good reason. YouTube draws over 2.5 billion users each month, making it the Read more... The post YouTube affiliate marketing: Turning content into conversions appeared first on Sprout Social.
TikTok’s U.S. algorithm is being retrained under Oracle’s oversight. Learn how to adapt your influencer strategy as the platform enters a new U.S.-led era.
Built a stunning website with Lovable's AI platform? Adding email marketing is the fastest way to turn those visitors into subscribers. Why Add Email Marketing to Your Lovable Website Email gives you something social media never will: direct access to your audience. Consumers who purchase products through email spend 138% more than those who don't receive email offe
Are you running a modern software company? If so, you already know the unique demands of this market. Speed is everything. Customer experience is the ultimate differentiator. And, perhaps most crucially, your business model relies entirely on reducing churn and achieving true, measurable SaaS scalability.
Back in 2019 when Sprout published our Brands Get Real Report, 70% of consumers declared it was important for brands to take a stand Read more... The post Brand activism is back (again). Are marketers prepared? appeared first on Sprout Social.
Learn the psychology behind LinkedIn posting fear and proven tactics to empower employees to share confidently on social media. The post 3 Reasons Employees Don’t Post on LinkedIn & How to Fix It [Podcast] first appeared on DSMN8.
AI search is reshaping organic strategy, but it has clear limits. Learn where AI search falls short in B2B – and how to close the gaps.
We used to measure rankings because that’s what we could see. Now, we’re measuring retrieval, the new proof of authority in AI-driven search. The post Your Brand Is Being Cited By AI. Here’s How To Measure It appeared first on Search Engine Journal.
I tested Clay alongside a dozen other lead generation, enrichment, and sales automation tools.While Clay impressed me with its flexibility, I quickly learned it was built more for RevOps engineers than revenue teams. Managing API chains, juggling credits, and fixing inconsistent data quality took more time than it saved.So I decided to explore Clay alternatives that
GEO is changing where discovery happens – from search engines to social and AI. The brands that plan now will own visibility in 2026.
From inventory tiers to creative guardrails, today’s PPC brand safety choices signal not just campaign control but long-term trust. The post Ask A PPC: How To Manage Brand Safety In PPC appeared first on Search Engine Journal.
In B2B, trust is the real product — and storytelling is how you earn it. Here’s why every strategy should start there. The post Why your B2B strategy should start with a story that builds trust appeared first on MarTech.
Agentic AI helps brands anticipate needs, simplify journeys and blend human judgment with AI speed for faster, smarter customer experiences. The post Why agentic AI is the next big shift in CX strategy appeared first on MarTech.
We analyzed 1,000 domains to uncover how backlinks influence AI-generated answers. The verdict: quality and authority drive visibility in AI search.
In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted one of the seminal studies on the psychology of music.
Across B2B organizations, next-year planning pressure is familiar: pipeline targets are rising, budgets aren’t, and buyers are more discerning than ever. Add in market uncertainty, and the stakes feel higher than ever. Meanwhile, AI has exploded into the GTM ecosystem Read More › The post A Practical AI Playbook for 2026 Planning: Where to Lean In—and Where to Tread
The post In the AI Search era, brand protection equals growth appeared first on Adthena.
Are you struggling to move beyond basic email broadcasts? Wondering how to turn your email marketing into a revenue-generating machine that works around the clock? In this article, you'll discover how to leverage three levels of email automation to deliver the right message at the exact right moment for each recipient, creating a system that […] The post Email Marke
LinkedIn is the world's largest professional networking site. Learn how to start LinkedIn monitoring (and which tools to use). The post How to Run LinkedIn Monitoring? Tools & Tips [October 2025 Updated] first appeared on Brand24.
Customer feedback analysis helps you understand what your customers love, what turns them off, and how to build a stronger, lasting connection. The post Customer Feedback Analysis 2025: Guide, Tools & Tricks first appeared on Brand24.
New method costs $18 instead of $10,000 while improving AI performance on math and search tasks.
With AI transforming the industry, Digiday has charted how the tech is expected to impact influencer marketing over the next year.
The Economist is among those to start licensing its content this way – having opened its API to corporate clients with their own data ring-fenced LLMs in August.
Brands are betting (again) on original content, but this time with creators at the helm in hopes to make it stick.
Trying to decide whether to use Heap or Google Analytics? Heap is best if you don’t have time, energy, or interest in learning Google Analytics... The post Heap vs. Google Analytics: Each Tool’s True Strengths appeared first on The Daily Egg.