#OMP!

Adobe introduces LLM Optimizer on October 14, helping businesses track and improve their presence across AI-powered search platforms and chatbots.

Turning Values Into Action written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch welcomes back bestselling author, keynote speaker, and Acceleration Partners founder Robert Glazer. Robert’s new book, “The Compass Within,” explores how to identify, clarify, and tr

Google's Toluse Akinlabi discussed AI Max during October live stream, detailing automated features for search campaigns with expanded targeting and text customization.

Creators using the platform's Partner Program can now transition live streams to members-only content without ending the broadcast, addressing a frequent workflow limitation.

Scott Walldren is the Head of SEO at Acadia ChatGPT Shopping Search & Instant Checkout: What’s Live, What Matters, and What to Do OpenAI just did something significant: they turned… The post ChatGPT Shopping & Instant Checkout: What Brands Should Do appeared first on Acadia.io.

Amazon’s exit from Google Shopping cut ad costs and boosted clicks, giving retailers a fresh opening as Google’s AI-driven campaigns expand.

Content chunking is breaking down content into smaller “chunks“ that are easier for AI systems to process.

Open standard aims to let AI agents negotiate directly across ad tech, with comparisons to OpenRTB and header bidding.

Growth without measurement is just guesswork. That’s why Bluesky social analytics matter. They turn likes, reposts and replies into insights that reveal what’s striking Read more... The post A marketer’s guide to Bluesky social analytics appeared first on Sprout Social.

The data behind AI's impact on influencer campaign performance.

ADthlete, a Dallas-based ad platform launched in April 2025, entered the nearly $2 billion Name, Image, and Likeness (NIL) market with technology that integrates brand messaging into athlete content. The company’s AI-powered system enables brands to purchase athlete content, such as programmatic media, while allowing student-athletes beyond the top 2% to monetize th

As major podcast networks tighten budgets and rethink growth amid pressure on ad spending, one independent firm has quietly stayed in the black. The Podglomerate, founded in 2016 by Jeff Umbro, manages production, marketing, and ad sales for nearly 90 podcasts that collectively draw 30 million monthly downloads, all while allowing creators to retain ownership […]

Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you.

Find out average Facebook ads costs, what makes them worth the price, and how to stretch your budget! The post How Much Do Facebook Ads Cost? (+9 Ways to Stretch Your Budget) appeared first on WordStream.

In the dynamic world of digital marketing, a fundamental question often arises for businesses: Can a single marketing agency truly excel at both content creation and lead generation or are these two distinct beasts best tamed separately? Many organizations ponder this, weighing the perceived benefits of specialized agencies against the efficiencies of a unified appr

Klear's influencer marketing platform is comprehensive, with happy customers -- but it's not without drawbacks. Here's 10 alternatives to consider in your platform search.

According to HubSpot, 83% of marketers say short-form video (like TikTok, Reels, Shorts) is integral to their B2B strategy, with 71% reporting it provides the highest ROI. Based on information like this, B2B companies are increasingly adopting TikTok strategies, according to a new report from UK-based TikTok agency Nonsensical. The report, which examines top-perform

AI-powered discovery tools are replacing traditional search, forcing marketers to rethink visibility. Learn how to optimize for AI and ensure your brand remains discoverable. Read more. Read the full article at MarketingProfs

AI depends on search to stay informed. Strong SEO ensures your brand shows up when AI – and people – look for answers.

The second part of Kevin Indig’s AI Mode study breaks down what’s measurable, what’s myth, and where visibility is really earned. The post Google’s AI Mode SEO Impact | AI Mode User Behavior Study [Part 2] appeared first on Search Engine Journal.

Heads up! Black Friday is almost here, and if you still haven’t prepared, it’s time to act fast. The clock is ticking, but you can still make meaningful updates that count. This article covers practical and straightforward last minute Black Friday tips to help you make quick, effective changes to your eCommerce store. Even with […] The post Still not ready for Black

AI visibility now depends on semantics, not volume, and structured data determines how far your reach extends. The post How Structured Data Shapes AI Snippets And Extends Your Visibility Quota appeared first on Search Engine Journal.

AI’s power depends on execution. Lessons from IBM, Zillow and QuickBooks show how poor rollouts can do lasting damage. The post What companies keep getting wrong about AI implementation appeared first on MarTech.

Apps churn and social trends fade — but email endures. Learn why scaling customer trust and loyalty still starts in the inbox. The post Your apps and social channels depend on email more than you think appeared first on MarTech.

Reading Time: 14 minutesFor companies that manage several brands under one roof, it’s not as easy as it looks. They have access to a wide range of customers, often those who shop across different brands within the group. But making that into a seamless experience? That’s where things fall apart. Over the last decade, customer acquisition costs have […] The post Adit

Reading Time: 9 minutesTrust takes years to build and seconds to destroy; nowhere is this truer than in financial services. As customers increasingly expect personalized experiences comparable to their favorite streaming platforms or shopping apps, banks and insurers face a unique challenge: delivering customization without compromising the trust that forms the foun

The importance of relationships in marketing has never been more pronounced, particularly in the realm of B2B marketing and the […] The post Building Bridges: The Role of Relationships in B2B Influencer Marketing appeared first on Napier - B2B PR and Marketing Agency.

Uncover the truth about LLM visibility trackers. Are they worth the investment for your brand's online visibility and success? The post Are LLM Visibility Trackers Worth It? appeared first on Search Engine Journal.

Reading Time: 11 minutesIn today’s financial services industry, customers expect seamless, personalized interactions every time they log in, walk into a branch, or call support. On the other hand, 55% of banks report that they can’t move forward due to their legacy systems hindering progress. That gap between expectation and delivery is widening rapidly, and it’s no

Google's Robby Stein explained what creators should consider in terms of AEO/GEO The post Google Answers What To Do For AEO/GEO appeared first on Search Engine Journal.