#OMP!

Learn some key digital marketing tactics that work well for any business looking to grow.

Marketing is shifting away from campaigns that try to fit everyone’s desires. Today, people want content that feels curated for their needs, and generic storytelling doesn’t create connection or loyal consumers. What do brands that don’t adapt have to risk? Relevance—which can absolutely kill business. Artificial intelligence has made hyper-personalized storytelling

Reading Time: 12 minutesThe financial services industry is undergoing a reckoning. Customers want quick answers, seamless digital experiences, and personalized advice. However, the reality within most institutions is different; they often have layers of legacy systems, scattered data, and teams that can’t move as quickly as the market. That friction shows up every d

Search is evolving fast and visibility now equals reputation. This post explores how uniting SEO, content and PR can help brands build trust, authority and lasting organic visibility. The post The intersection of SEO, Content and PR appeared first on Hallam.

Digital 2026 is here! Our latest Global Digital Report is our most comprehensive yet, packed with milestones, trends, and insights. Here, Kepios founder Simon Kemp takes us through the key headlines featured in Digital 2026.

This week’s Future of TV Briefing looks at how OpenAI could create a commercial version of Sora’s Cameos feature that could thread the needle between a sponsored product, affiliate commerce and a revenue-sharing program for creators.

Ars X Machina has commercially its agile mix modeling proprietary platform, which aims to deliver full campaign measurement across offline and online channels — the full funnel.

That transformation has been years in the making. It started with Marcel in 2018 (before AI was cool).

Transform your approach to local search. Accurate information and AI readiness are essential for visibility in today's search engines. The post The AI Search Effect: What Agencies Need To Know For Local Search Clients appeared first on Search Engine Journal.

Learn 5 SEO tactics to improve visibility, trust, and traffic in AI search results. Adapt your strategy for ChatGPT, SGE, and other answer engines. The post 5 SEO Tactics to Be Seen & Trusted on AI Search [Webinar] appeared first on Search Engine Journal.

Chatbot marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer care journey, from customer acquisition Read more... The post The complete guide to chatbots for marketing appeared first on Sprout Social.

Some pointers on how to make best use of TikTok's evolving AI ad tools.

In today’s fast-paced digital age, it’s important to recognize that artificial intelligence has revolutionized the way we create content. While... The post How to Edit the AI-isms Out of Your Content (No Detectors Needed) appeared first on Contently.

Nano Banana image editing model launches in Google Search and NotebookLM on October 13, 2025, bringing Gemini 2.5 Flash capabilities to more platforms after generating 5 billion images.

Meta announces Q5 marketing opportunities for mobile game developers with lower CPMs and CPAs during late December to mid-January advertising period.

Reading Time: 5 minutesBranch’s latest State of App Growth report offers a snapshot of the realities app marketers face. The 2025 edition, built on responses from 750 senior marketers, product leaders, and growth executives, underscores four major themes: unclear attribution, rising acquisition costs, shifting privacy regulations, and the promises and pitfalls of AI

Kenneth Suh, Chief Strategy Officer, Nexxen The rise of zero-click search — in which users get answers through AI-powered summaries without ever clicking through to a website — has disrupted the once-reliable flow of referral traffic from search for many publishers. Unfortunately, fewer page visits mean fewer opportunities for monetization, creating fresh challenges

When marketers ask, “How do I identify the best partnerships to reach our brand goals?” the answer often comes down to one thing: data-driven audience insights. Too often, partnerships are chosen based on surface-level metrics like views and engagement. But with social video intelligence, brands can uncover deeper audience interests to discover unexpected collaborat

Most AI website builders promise instant, professional-looking websites with a single prompt. But do they actually follow best practices? To find out, I put 19... The post Do AI Website Builders Follow UX Best Practices? We Put Them To The Test appeared first on The Daily Egg.

Discover how generative AI advertising is transforming monetization strategies, shaping infrastructure choices and redefining digital ad models.

What you’ll learn: Q1 momentum drives annual results: Campaigns launched in January compound all year, making Q4 planning critical. Avoid common pitfalls: Lack of clear goals, budget guesswork, or siloed input weakens strategy execution. Focus tactics by business stage: Startups should prioritize traffic; scaling companies focus on leads; established firms invest in

Have you ever wondered why you keep going back to the same coffee shop or always pick one specific brand of shoes over another, even when competitors offer lower prices? In today's crowded and commoditized market, where consumers have endless choices, the ultimate goal is building a business that thrives on more than just getting that first sale. This enduring conne

Around the world, Restaurant Week attracts locals and visitors, boosting the local economy. Participating gives restaurants and bars a chance to turn one-time diners Read more... The post The complete social media guide to Restaurant Week marketing appeared first on Sprout Social.

Marker Video connects brands with customer-generated video reviews through a marketplace that verifies and authenticates real people’s opinions. Founded in April 2024 by Greta Dunne, the platform allows brands to purchase 30-second unscripted testimonials from verified product users while giving everyday consumers the opportunity to monetize their experiences. The D

Romania’s influencer marketing industry is entering a saturation phase, with audiences increasingly unable to distinguish between organic and sponsored content, according to the “InfluenceMe 2025” report from Publicis Groupe-owned media agency Starcom Romania. The study reveals that only 54% of consumers now recognize influencer campaigns as advertisements, down fro

An analysis of 700 million Instagram posts reveals shifting effectiveness of content formats across different account sizes, with posting frequency emerging as the strongest predictor of account growth, regardless of follower count. Metricool and HypeAuditor‘s joint “Instagram Content Playbook 2025” examines performance metrics across six account tiers, ranging from

Every marketer knows the theory. Build awareness, capture demand, drive pipeline. However, the real world doesn’t always follow the playbook. Campaigns dip. Messaging flops. Budgets shrink.

AI adoption often stalls at experimentation. Discover how CMOs can scale marketing impact and achieve measurable ROI across teams. Read more. Read the full article at MarketingProfs

An analysis of 800+ websites across 11 sectors reveals which domains AI assistants cite most and what it means for authority in the AI era.

AI only works when content is structured, connected and governed. DAM gives it the foundation to turn automation into performance. The post DAM is the missing link in AI-powered marketing success appeared first on MarTech.