Creator content has transformed from platform-specific posts to becoming the central engine powering marketing strategies across all channels, according to new findings from Linqia’s “2026 State of Influencer Marketing Report.” The research, surveying more than 200 enterprise marketers, reveals that every single respondent (100%) reported plans to use influencer con
GEO performance comes down to proof. Share of search, buyer intent, and prompt visibility show whether your strategy is creating real demand.
Set your Black Friday PPC campaigns up for success by tightening budgets, optimizing feeds, guiding automation, and building safeguards before peak shopping hits. The post Get Your Ad Campaigns Ready Before Black Friday appeared first on Search Engine Journal.
Your visibility in AI search now drives brand trust more than your own website. Here’s how to monitor, optimize and protect your narrative. The post How digital visibility drives — or destroys — brand trust appeared first on MarTech.
AI is driving up software costs, but without clear returns, enterprise buyers are right to question whether the premium is worth paying. The post AI productivity gains, like vendors’ AI surcharges, are hard to find appeared first on MarTech.
Learn everything you need to know about Google Local Services Ads so you can quickly connect with customers right from the SERP. The post The Ultimate Guide to Google Local Services Ads appeared first on WordStream.
At 28, I thought I was building the life I’d always dreamed of. I got engaged, shared it with my audience, and then brought them along on the journey. Over 10 million people watched my “Get Married With Me” video across my platforms. It was one of the most beautiful moments of my life, magnified by the fact that I had built this level of trust and connection with my
Who are Lusha’s top competitors, and what makes them stand out?
Audience fit is the #1 factor marketers look for in creators, and it’s the #1 reason collabs flop. Learn how to vet creators beyond audience metrics.
Google's VP of Product explains the three foundations of the next generation of search, a shift that signals changes for SEO. The post Google Explains Next Generation Of AI Search appeared first on Search Engine Journal.
Facebook remains a marketing powerhouse. With billions of active users, it’s a prime platform for businesses to connect with their target audience, build brand Read more... The post Best times to post on Facebook in 2025 [Updated October 2025] appeared first on Sprout Social.
Shorter, sharper, and more strategically focused, Amazon’s Prime Big Deal Days 2025 marked another major milestone in the ecommerce calendar. The two-day October event offered a glimpse into how both… The post Prime Big Deal Days 2025 – The Results appeared first on Acadia.io.
Eight ways brands and agencies can build stronger relationships with their creator partners.
Before spending on connected TV, answer these four questions to see if your business is ready — and how to make your first test count. The post 4 questions every SMB should ask before testing CTV appeared first on MarTech.
Trendjacking is a great way to gain attention. Here's how to do it safely. The post Does Trendjacking Work? Dos, Don’ts & Examples appeared first on WordStream.
As TikTok Shop emerged as a major player on the social commerce scene, London-based agency Strudel has refocused nearly all its operations on the platform, moving beyond its roots in music promotion to help brands drive sales through short-form video. The firm now manages hundreds of campaigns across the UK, U.S., and Europe, linking more […]
In 2010, a violent attack left Jonathan Katz-Moses rethinking his life. The Santa Barbara entrepreneur, then running a construction company, fell victim to gang violence while trying to save a couple from being murdered. During recovery, Jonathan realized he “wasn’t happy with life.” With a desire for change, he left his old ventures behind and […]
Learn how to use Reddit for SEO to improve your organic search and AI visibility.
The lights are on but nobody’s home. The engine’s running but no one’s driving. The wheel is spinning but the hamster is dead. Pick your preferred idiom for unattended automations run amok. (“The Wi-Fi’s on, but there’s no Internet.”) Over the past weeks, I encountered AI agents and automation at two separate martech companies — as a customer of one and a pseudo-pro
With the widespread adoption of the internet, digital marketing quickly took the business world by storm. It rapidly eclipsed traditional marketing, making it the top priority for any business aiming to establish its brand.
The Rise of AI-Powered Prospecting In the State of HubSpot 3.0, revenue leaders stated among the top five challenges their modern sales teams are facing include managing bigger goals with fewer resources, integrating AI into sales processes in a meaningful way, and simultaneously, trying to keep up with the changing landscape of technology. Add to that to the consta
Black Friday to Cyber Monday (BFCM) has become one of the most significant holiday sale periods on the US calendar, and their combined popularity Read more... The post How to create a Black Friday social media marketing strategy for the UK appeared first on Sprout Social.
Turn your PPC reports into action plans, not data dumps by focusing on what your audience needs to know, feel, and do.
Discover the hidden costs of smart campaigns and understand where automation helps or hinders performance in digital advertising. The post The hidden cost of automation: Are smart campaigns always smarter? appeared first on Hallam.
Discipline is what separates strategy from chaos in SEO. Learn how to balance quick wins, long-term bets, and essential maintenance in 2026.
Struggling to keep pace with marketing tech and trends? It’s only getting faster. Learn the 10 skills that will keep you competitive in 2026 and beyond. The post What are the skills marketers should develop as we enter 2026? appeared first on MarTech.
Growth stalls when sales and marketing are rewarded for different wins. Better incentives get both teams rowing in the same direction. The post You’re paying your sales and marketing teams to sabotage each other appeared first on MarTech.
If you're looking to create secure, gated areas on your HubSpot website, memberships might be exactly what you need. But before diving in headfirst, it's worth understanding what they can do, their limitations, and whether they're the right solution for your specific needs.
From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey.
From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey. The post AI KPIs: Turning mentions Into strategy in the age of LLMs appeared first on MarTech.