4 times PPC automation still needs a human touch
Even the smartest PPC automation can go off track. Here are four situations where human oversight keeps campaigns efficient and safe.
Even the smartest PPC automation can go off track. Here are four situations where human oversight keeps campaigns efficient and safe.
The discovery stack is evolving from crawl and index to retrieval and reasoning, changing how authority and attribution are built. The post The New Optimization Stack: Where SEO Meets AI Retrieval appeared first on Search Engine Journal.
At the November MarTech Conference, we discussed how AI can help marketers in their market research. The post AI is your key to better market research and planning appeared first on MarTech.
10 Questions to Ask Before You Hire a Marketing Agency, Consultant, or Fractional CMO written by Sara Nay read more at Duct Tape Marketing By Sara Nay, CEO at Duct Tape Marketing If you’re hiring a marketing agency or fractional CMO, these 10 questions will help you evaluate their priorities, processes, and how they treat clients before signing any contract. Recentl
YouTube Shorts achieves monetization parity with long-form content in US market during Q3 2025. Platform's short-form video format now generates equivalent revenue rates.
Google Ads now lets one advertiser appear twice on a SERP – a change that tests fairness, transparency, and competition.
Great emails don’t happen by accident. Follow this six-step process to write messages that connect, persuade and convert. The post 6 steps to writing emails that get opened and acted on appeared first on MarTech.
Gamification can boost engagement and loyalty, but when rewards are poorly designed, they can undermine motivation and turn users off instead. The post Gamification has promise and pitfalls appeared first on MarTech.
Black Friday is three weeks away, so it’s time to finalize the last adjustments. Here’s what to focus on now, based on two Yoast Black Friday coffee chats with our own principal SEOs, Carolyn Shelby and Alex Moss. Alex states, “Black Friday isn’t one day anymore, but a season. If you’re not visible to AI […] The post Last-minute Black Friday SEO prepping for ecommer
Nimble's AI writes emails, manages lists & costs 90% less than rivals.
Google releases Editor 2.11 with Performance Max search term visibility, campaign-level negative keyword lists, Smart Bidding Exploration, and video generation tools.
Nonprofit Common Crawl issued November 4 statement defending data collection methods, citing technical constraints preventing content deletion.
Discover how to use email countdown timers with best practices, client support tips, and Litmus-powered examples to drive urgency and clicks. The post Email Countdown Timers: Boost Engagement with Litmus appeared first on Litmus.
Learn how to strengthen your sender reputation and boost engagement when it matters most.
Learn how to strengthen your sender reputation and boost engagement when it matters most. The post 4 essential tips to maximize holiday inbox placement appeared first on MarTech.
Facebook social listening guide for 2025: strategy, tips, and tools. Track brand mentions, sentiment, reach, and share of voice. Turn social data into action! The post Facebook Social Listening: Strategy, Tips & Best Tools for 2025 first appeared on Brand24.
Traditional SEO optimizes for search engines like Google. AI SEO optimizes for AI platforms and search features.
Learn top internal linking strategies and get a free template to optimize your site‘s SEO and user experience.
Are you putting in hours of work creating content, but your client list still depends almost entirely on word-of-mouth referrals? Do you wish you could leverage the power of long-form video to become the undisputed authority in your niche without the overwhelming pressure of going viral? In this article, you will discover how to use […] The post How to Establish Tho
On the go? Listen to this roundup in audio format. Welcome to the October edition of the Retail Roundup, your go-to recap of the biggest developments in retail media and… The post The Retail Roundup: Twitch Is Shoppable, Spotify Is (More) Buyable, and FBA Fees Get Scrutable appeared first on Acadia.io.
Use this SEO checklist to improve your website’s search engine rankings.
IAB and IAB Europe published guidelines defining incrementality measurement methods for commerce media on November 3, 2025, addressing standardization gaps.
DoorDash reported $3.4 billion in revenue for Q3 2025, representing 27% year-over-year growth, while marketplace volume reached $25 billion and adjusted EBITDA climbed to $754 million.
IAB Australia releases guidance on standardized privacy protocol as nation awaits second tranche of reforms expected to introduce consumer deletion rights.
SEO has changed, a lot. It's resulted in differing practices so this article covers 10 SEO mistakes agencies still make and how to rectify them. The post Top 10 SEO mistakes agencies still make appeared first on Hallam.
Email marketing needs in the automotive industry are unique. Dealerships, repair shops, and automotive service centers face challenges that differ significantly from those in other sectors.
Here are the tools that *actually* work.
As brand SERPs give way to AI-generated profiles, SEOs must rethink visibility, trust, and reputation for a new era of search and strategy.
Unlock the secrets of AI content creation that actually gets cited. Learn how to enhance your visibility with unique AI-generated articles. The post Why AI Content All Sounds the Same & How SEO Pros Can Fix It appeared first on Search Engine Journal.
As more users adopt zero-click search, analysts suggest brands will shunt investment from publishers on the open web and into CTV and paid social.