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How new UK HFSS rules impact influencer marketing and what food & beverage brands must do now.

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Alex Visoky, director of client services, Tatari Connected TV ad spend is projected to reach $51 billion globally by 2029, accounting for nearly half of traditional broadcast TV advertising revenue. That shift reflects how quickly the marketplace is maturing and how aggressively advertisers are reallocating budgets to streaming environments. But as money moves, so d

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CoHost, the podcast analytics and hosting platform developed by Toronto-based agency Quill Inc., has unveiled a new data feature designed to change how brands and creators measure podcast growth. The “New Listener Metric,” launched in November, helps users distinguish between loyal audiences and first-time listeners. For Fatima Zaidi, founder and CEO of both CoHost

If you’ve ever tried to get a manufacturing team to change a workflow, adopt a new system, or stop guarding that sacred spreadsheet they’ve owned for years, you already understand this truth from Erik Henry of Simplified Data Solutions: “The most difficult part of data transformation is actual change management.” What many manufacturers view as a “data problem” is a

Metricool’s “2026 Social Media Study,” analyzing 39,762,999 posts from 1,059,949 accounts, reveals declining per-post performance across major platforms despite surging content creation. The data suggest that the digital attention economy has entered a new phase in which simply increasing posting frequency no longer correlates with improved outcomes. The Saturation

U.S. creator advertising more than doubled over a three-year period, rising from $13.9 billion in 2021 to $29.5 billion in 2024, according to figures cited in Underscore Talent’s “2026 Trends & Insights” report, with projections placing the category at $37 billion in 2025. The study draws on IAB (Interactive Advertising Bureau) data indicating that the […]

Reading Time: 13 minutesFast food customers move fast, think fast, and expect brands to keep up. Whether it’s a quick lunch, dinner delivery, or a late‑night snack, their path is full of small decisions that shape where they go and what they buy. That’s where a fast food customer journey map becomes your secret playbook for fast food […] The post Fast Food Customer

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The European Commission plans to introduce a “Digital Fairness Act” aimed at addressing online consumer-protection concerns, including misleading influencer marketing practices. According to a new European Parliamentary Research Service (EPRS) briefing, the initiative is expected to cover “misleading influencer marketing; dark patterns that can unfairly influence co

The post The LinkedIn algorithm explained (2026 guide) appeared first on SocialBee. The post The LinkedIn algorithm explained (2026 guide) appeared first on SocialBee.

A video demonstrating the virtual try-on flow on Google. A user uploads a selfie, selects a clothing size, and generates a lifelike digital avatar. They then select a grey cardigan from a product list, and the tool displays the avatar wearing the item.

This IMHO interview explores Marie Haynes’ view of an agent-led future, and why the SEOs who master agentic systems early will hold a critical advantage. The post Well-Known SEO Explains Why AI Agents Are Coming For You & What To Do Now appeared first on Search Engine Journal.

GA4 gives a clearer view of how channels shape discovery and intent across complex user paths – revealing value that last-click reporting misses. The post GA4’s Advertising Snapshot shows why last-click attribution no longer fits AI-led journeys appeared first on MarTech.

The dust has finally settled on Black Friday and Cyber Monday 2025, and what’s left is one clear snapshot of how quickly ecommerce is evolving. Shoppers moved earlier, deal windows… The post What Black Friday & Cyber Monday Revealed and How to Win the Rest of Q4 appeared first on Acadia.io.

See how working with LLMs can make your content more human by turning customer, expert, and competitor data into usable insights.

This week's Ask a PPC digs into how learning periods influence auction dynamics, conversion modeling, and the predictability of performance shifts. The post Ask A PPC: What Are Learning Periods In Digital Marketing? appeared first on Search Engine Journal.

AI succeeds when people, process and technology mature together. Here’s how to move from early pilots to sustainable productivity. The post How to speed up AI adoption and turn hype into results appeared first on MarTech.

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Multi-location SEO helps people find your business in every city you serve. It supports each location with clear signals that guide search engines. This matters because people now search for stores near them almost every day. They want fast answers and trust brands that appear more than once in local results. The post Multi-Location SEO Made Simple: What You Should

Read this PPC protection guide to learn how to build a strong brand-protection strategy in paid search – and how to stop brand bidding and prevent ad hijacking.

Headings structure your content for both readers and search engines. They help users scan a page, understand its content, and quickly locate the information they need. Search engines and AI systems use headings to interpret the topic and structure of your content. By using one clear H1, supported by well-written H2 and H3 headings, you […] The post How to use headin

AI adoption is accelerating but measurable value is not. 2026 will be the year enterprise AI splits into two camps: those scaling value, and those scaling waste. McKinsey’s \"2025 The State of AI report\" shows that over 75% of organizations Read More › The post From Experimentation to Execution: AI Maturity in 2026 Will Be Defined by Value, Visibility & Velocity ap

TL;DR: B2B marketers need to leverage the novelty effect for top-of-funnel awareness, but quickly pivot to gated pricing to validate true intent. The conversation highlights why gamified waitlists beat standard signups, why niche positioning beats broad appeal, and how long-game SEO creates a defensive moat against future hype cycles.The era of “build it and they wi

Influencer marketing has evolved, but campaign creation hasn’t. Marketers still spend hours writing briefs, calculating compensation, and finding creators. That’s why Upfluence built Jaice, the first AI campaign co-pilot that works like a teammate, not a tool. Jaice brings the power of artificial intelligence and real influencer marketing expertise together to help

Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common — and for good reason. LinkedIn is no longer optional for executives. It's where top talent, investors, journalists, and industry peers vet leaders and build trust — often before they’ve ever met you.

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There was a time when hashtags were the ultimate growth hack for social media. But in 2025, amid […] The post How to Use Hashtags Effectively for Social Media Marketing in 2026? appeared first on SocialPilot.

Learn the basics of AI search, how it‘s growing, and what it takes to appear in AI-driven results in 2026