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Online marketing articles

Should I be buying email lists for lead generation

Why purchased lists fail and what generates leads that convert.

Podcast hosts outperform traditional influencers in driving ad results, study finds

Podcast creators are highly influential – even though most listeners don’t think of them as traditional “influencers” – but a new study by podcast company Acast has revealed a “paradoxical trust dynamic” which elevates podcasters above conventional influencers. The 2025 Podcast Pulse report finds that 84% of weekly podcast listeners say a podcaster has changed […]

5 marketing maturity levels: From siloed to autonomous by Semrush Enterprise

Assess where your teams sit on five levels of marketing maturity: from siloed operations to autonomous systems, and what benefits you access at each level.

Using attribution paths to transform your Google Ads strategy

A practical guide to using GA4 Attribution Paths to correct misaligned bidding, evaluate funnel impact, and justify budget allocations across campaigns. The post Using Attribution Paths To Transform Your Google Ads Strategy appeared first on Search Engine Journal.

5 marketing maturity levels: From siloed to autonomous by Semrush Enterprise

Assess where your teams sit on five levels of marketing maturity: from siloed operations to autonomous systems, and what benefits you access at each level. The post 5 marketing maturity levels: From siloed to autonomous appeared first on MarTech.

11/11 meaning in numerology, and how lifestyle brands can use it for marketing magic!

Learn what 11/11 means in numerology and how lifestyle brands can harness this “manifestation portal” for meaningful, high-engagement social media content, marketing campaigns, and storytelling moments.

Seven video ad servers compete for dominance in 2025 CTV marketplace

Major video ad servers including GAM, FreeWheel, Publica, SpringServe, Adtelligent, Aniview, and Project Limelight target different publisher segments with specialized CTV capabilities.

Small businesses maintain marketing budgets despite economic fears

LocaliQ surveyed 300+ small businesses revealing 54% will maintain 2026 marketing budgets while social ads surpass search, video investment rises 53%, and AI adoption holds at 60%.

10 best heatmaps for WordPress plugins

Heatmaps are visual reports that represent recorded clicks on different areas of a web page. The information provided in a heatmap is extremely valuable to... The post 10 Best Heatmaps for WordPress Plugins appeared first on The Daily Egg.

The 5 best usability testing tools compared

Usability testing helps designers, product managers, and other teams figure out how easily users can use a website, app, or product. With these tools, user... The post The 5 Best Usability Testing Tools Compared appeared first on The Daily Egg.

AI SEO: How to understand AI mode rankings

A way to understand why Google AI Mode ranks web pages, and how to adapt to those changes. The post AI SEO: How To Understand AI Mode Rankings appeared first on Search Engine Journal.

Common crawl supplies paywalled content to AI companies despite publisher objections

Nonprofit organization Common Crawl provides major AI companies access to millions of paywalled news articles while claiming compliance with publisher removal requests, investigation reveals.

This ain’t for you

Negative framing works. The post This Ain’t For You appeared first on Carney.

E-commerce PPC audit checklist: Optimize campaigns and improve profitability

Are you tired of not knowing where half of your money goes, even after spending thousands on ads each month? It's at this point that an eCommerce PPC audit comes in handy. So, what is an e-commerce PPC audit? An ecommerce PPC audit checks your paid advertising campaigns from top to bottom. It reviews account structure and campaign performance and finds ways to impro

How to grow a plumbing business: 2025 blueprint for success

Checkout proven strategies to grow your plumbing business in 2025. Learn expert tips on digital marketing, service expansion, team building, and financial planning to scale efficiently and boost profits. The post How to Grow a Plumbing Business: 2025 Blueprint for Success appeared first on CausalFunnel.

5 Unbounce alternatives & competitors for landing pages

Unbounce is great, until it isn’t. Its landing page builder is powerful, but the price climbs fast. The “no-code” editor is nifty, but simple changes... The post 5 Unbounce Alternatives & Competitors for Landing Pages appeared first on The Daily Egg.

Top 5 Optimizely alternatives for A/B testing

If you’re looking to replace Optimizely with a solution that better fits your needs and your budget, here are 8 popular Optimizely alternatives. The post Top 5 Optimizely Alternatives for A/B Testing appeared first on The Daily Egg.

Crazy Egg vs Hotjar: one’s built for speed, the other for control

When it comes to understanding what your users are doing on your website, Crazy Egg and Hotjar are two of the most popular tools on... The post Crazy Egg vs Hotjar: One’s Built for Speed, the Other for Control appeared first on The Daily Egg.

How founders are turning their LinkedIn posts into larger sales deals [Webinar]

Unlock the power of LinkedIn posts to generate more leads and close bigger deals. Discover effective founder-led marketing strategies. The post How Founders Are Turning Their LinkedIn Posts Into Larger Sales Deals [Webinar] appeared first on Search Engine Journal.

How to source and scale employee-generated content with Xandrina Allday [Podcast]

Stefanie Del Moral shares her tips and experience on mastering LinkedIn, building a personal brand, and leading with authenticity. The post How to Source and Scale Employee-Generated Content with Xandrina Allday [Podcast] first appeared on DSMN8.

How to write a plumbing blog that attracts readers and clients

Success in HVAC advertising comes from consistent optimization, not one-time setup. Dedicate 30 minutes weekly to campaign maintenance and improvement. The post How to Write a Plumbing Blog That Attracts Readers and Clients appeared first on CausalFunnel.

Before AI can think for Immediate Media, it needs clean data to think with

All the will in the world won’t make an AI strategy work without clean, structured data to back it up.

Retail sales grow 5% in october as consumers prepare for holidays

October retail sales increased 0.6% month-over-month and 5% year-over-year, showing momentum ahead of the 2025 holiday season when spending should exceed $1 trillion.

Enterprise generative AI tools that actually work

TL;DR: Enterprise generative AI tools are advanced software platforms designed to automate and enhance marketing, sales, and customer service at scale. The best tools integrate with your CRM, unify customer data, and support secure, governed workflows. To choose the right solution, focus on proven use cases, integration depth, governance controls, and measurable ROI

Amazon demands Perplexity stop AI shopping in Comet browser dispute

Amazon sent Perplexity a legal letter demanding the AI startup prevent Comet browser users from shopping on its platform. Perplexity calls it bullying.

The new era of trust: How Gen Z chooses which creators to believe

Setting the Scene Ten years ago, influencer marketing was a numbers game. The bigger your following, the bigger your paycheck; that was the rule. But somewhere along the way, Gen Z changed the script. For them, influence isn’t about how many people see you; it’s about whether people believe you. For them, influence isn’t about reach anymore; it’s about realness....

How we're driving LLM visibility at Semrush

How we nearly tripled our share of voice and boosted our AI visibility with Enterprise AIO and AI SEO Toolkit. A systematic approach with real data.

The psychology of scannable content and bullet points

Your content has 15 seconds. That’s it. In those precious moments, your reader’s brain makes a critical decision: scan or abandon. The statistics are sobering. Users read only 20-28% of webpage content, spending an average of 15 seconds on a page before deciding whether to stay or leave. Yet many content creators still write as if […] The post The psychology of scan

The tactical shift that led to 35,000% higher visibility on LinkedIn

Sam Meller is the Head of Social for The Hustle, but we briefly got to borrow her for Masters in Marketing, because she makes everything she touches better.

YouTube SEO guide

When you think of SEO, your brain probably jumps to Google. But there’s another major search engine people often overlook, YouTube. With over 2.7 billion monthly users and more than 500 hours of content uploaded every minute, YouTube is the second-largest search engine in the world, and video is one of the most popular content […]