Psychological patterns behind negativity bias reveal why clickbait hooks win attention but damage long-term brand credibility. The post Negativity Bias: Why Customers Don’t Want Anything To Do With You (And What To Do About It) appeared first on Search Engine Journal.
Learn how to measure and track your AI share of voice using Semrush, compare visibility with competitors, and take action to improve your AI presence.
For many years, audio advertising was an intimidating medium. It seemed like a strategy only large companies could afford, with their own high-end production team and writers confident enough to craft copy for morning radio ads themselves. Typically, buying audio ads on traditional radio meant big investments on all sides. Production was designed for agencies […]
Discover how to use Google Search Console to discover keyword opportunities + get more traffic to your site.
We ran an experiment to find out how fast new content can get cited in Google AI Mode & ChatGPT search.
Lingering Questions is one of my favorite parts of the Masters in Marketing newsletter, because it’s an opportunity for marketers to talk directly to one another.
Complex websites break under their own weight. You start with ambitious requirements: dynamic product catalogs pulling from multiple data sources, personalized content for different audience segments, sophisticated CRM integrations, multi-site management across regions. Then reality hits. Your platform can't handle the data architecture. Every content update require
Facebook didn’t get quieter. The rules changed. Over the last couple of years, Facebook has shifted completely in […] The post Facebook Trends You Need to Know in 2026 appeared first on SocialPilot.
Navigate the complex world of link building with our guide to finding reputable link building services in 2026 for long-term success. The post AI Overviews Changed Everything: How To Choose Link Building Services For 2026 appeared first on Search Engine Journal.
YouTube now allows creators with advanced features to test up to three title and thumbnail combinations over two-week periods, optimizing for watch time.
Google AdSense announces December 10 automatic enrollment in Offerwall optimization, using machine learning to boost revenue 8.15% and conversions 10.2% over manual metering.
This week’s Future of TV Briefing recaps two sessions from last week’s Digiday Programmatic Marketing Summit about how agencies’ programmatic buying teams are evolving.
Curation spent much of this year in a fog, loosely defined and inconsistently applied. Agencies say they plan to tighten the screws in 2026.
If you need an alternative to Fullstory, we’ve got four excellent choices for you: Crazy Egg, VWO, LogRocket, and Mouseflow. My Personal Top 3 Alternatives... The post The 4 Best Fullstory Alternatives That We Recommend appeared first on The Daily Egg.
How to leverage bad reviews. The post Last Laugh appeared first on Carney.
The post Digital marketing trends: looking ahead to 2026 appeared first on Hallam.
The post Best 5 YouTube schedulers (based on real reviews) appeared first on SocialBee. The post Best 5 YouTube schedulers (based on real reviews) appeared first on SocialBee.
AI users behave nothing like traditional searchers – and most AI chat activity has zero commercial intent, according to a new analysis.
Pinterest released its annual Pinterest Predicts 2026 report on December 9, 2025, identifying 21 emerging trends across fashion, food, home decor, beauty, and travel categories based on global search data analysis.
IAS survey reveals 61% of media professionals excited about AI-generated content opportunities while 53% cite unsuitable adjacencies as top 2026 challenge.
This State of the Industry report, with partner insights from Instacart, explores how brands and agencies are expanding their audience reach through off-site retail media advertising. Retail media advertising’s popularity has surged over the past few years, with many retailers increasing their investments in this space as others venture into retail media for the fir
OpenAI modified technical specifications for ChatGPT-User crawler, removing robots.txt compliance language and clarifying OAI-SearchBot usage no longer includes training data collection.
Google introduces Data Manager API on December 9, 2025, consolidating first-party data ingestion for Google Ads, Analytics, and DV360 through a unified interface.
Ecommerce results show a clear split: Google leans on what people say, while ChatGPT focuses more on where you can buy it.
Over the last five years, the business world has undergone a more dramatic transformation than it did in the entire decade before. Just as companies were adapting to permanent shifts in workplace dynamics, consumer behavior, and global economics — all sparked by the COVID-19 pandemic — generative AI emerged. This delivered a shock to business comparable to the inter
Grow Your Business with the Marketing Hourglass Framework written by John Jantsch read more at Duct Tape Marketing I created the Marketing Hourglass™ after years of working with small businesses that felt overwhelmed by disjointed tactics. Agencies chased big budgets and flashy campaigns, while consultants dropped in and out without leaving a sustainable system. I b
This WTF guide, with partner insights from Talon.One, explores why brands should move away from a siloed approach to loyalty and promotions, and should instead implement a unified incentives marketing strategy to create long-term customer value and differentiate themselves in a competitive marketplace. Loyalty, promotions and discount programs are moving up the C-su
The research enterprise brands are using to justify budgets, prove ROI, and pull ahead of competitors.
For Maya Bakhai, venture capital is less about pattern-matching and more about finding what she calls “the illegible,” i.e., ideas that sound improbable until they become inevitable. As the founding partner of Spice Capital, the New York-based early-stage fund she launched in 2021, Maya invests in companies building the next generation of tools powering the […]
California's CCPA updates bring new consumer data protection requirements for businesses selling or sharing personal information, effective January 1, 2026.